Bloomberg Television

Bloomberg Television

Bloomberg Television logo
Launched January 1, 1994
Owned by Bloomberg L.P.
Picture format North and South America
1080i (HDTV)
480i (letterboxed) (SDTV)
Europe and Asia Pacific
576i (16:9) (SDTV)
Slogan International Exchange Business Finance Money
Country United States
Language English
Broadcast area Worldwide except where restricted by national law
Headquarters Bloomberg Tower
731 Lexington Avenue,
New York City
Hong Kong[1]
Formerly called Bloomberg Information TV (1994–1998)
Sister channel(s) See Channels
DirecTV (U.S.) Channel 353 (HD/SD)
Dish Network (U.S.) Channel 203 (HD/SD)
Foxtel (Australia) Channel 650
Dish TV (India) Channel 74
Reliance Digital TV (India) Channel 121
Astro (Malaysia) Channel 519
Airtel Digital TV (India) Channel ?
Sky (UK & Ireland) Channel 502
Freesat (UK) Channel 208
Sky Italia (Italy) Channel 504
TrueVisions (Thailand) Channel 783
SKY México Channel 630
OSN (Middle East
& North Africa)
Channel 415
DStv (Southern Africa) Channel 411
Yes (Israel) Channel 106
aora (Indonesia) Channel 712
Indovision (Indonesia) Channel 338
DishHD (Taiwan) Channel 6520
Cignal (Philippines) Channel 43 (SD)
Dialog TV
(Sri Lanka)
Channel 6
beIN (Middle East
& North Africa)
Channel 148
Sun Direct (India) Channel 650
Optus TV (Australia) Channel 650
Virgin Media (UK) Channel 609
UPC Ireland Channel 240
UPC Romania Channel 425 (digital with DVR)
TV di FASTWEB (Italy) Channel 504
Naxoo (Switzerland) Channel 70 (French), Channel 64 (English)
Cablecom (Switzerland) Channel 153 (digital CH-D)
TelstraClear InHomeTV
(New Zealand)
Channel 96
VTR Globalcom
Channel 370
First Media
Channel 231
Channel 30 (Digital)
Destiny Cable
Channel 30 (Digital)
Channel 22
StarHub TV
Channel 708
Cable TV Hong Kong
(Hong Kong)
Channel 77
Macau Cable TV (Macau) Channel 812
Verizon Fios (U.S.) Channel 104 (SD)
Channel 604 (HD)
Southern Fibernet Channel 1577
TV di FASTWEB (Italy) Channel 504
Infostrada TV (Italy) Channel 504
Chinese Telecom (Taiwan) Channel 152
Optik TV (Canada) Channel 102
AT&T U-verse (US) Channel 222 (SD)
Channel 1222 (HD)
HyppTV (Malaysia) Channel 421
CHT MOD (Taiwan) Channel 152
Singtel TV (Singapore) Channel 171 (SD)
Google Fiber (US) Channel 123
Fetch TV (Australia) Channel 182
now TV (Hong Kong) Channel 321
Streaming media
Apple TV Bloomberg TV+ (Free, 1080p)
RadixTV 20[2]
iWanTV! (Philippines) Watch Live
Sling TV Internet Protocol television

Bloomberg Television is an American-based international cable and satellite business news television channel that is owned by Bloomberg L.P.[3] It is distributed globally, reaching over 310 million[4][5] homes worldwide. It is primarily headquartered in New York City, with European headquarters in London and Asian headquarters in Mumbai and Hong Kong.[1]


Current channels

Former channels

United States service

Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack,[9] who would eventually return to NBC News. The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.


Bloomberg Television first launched in the United States on January 1, 1994 under the name Bloomberg Information TV, before it was shortened to its current name in 1998. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a de facto morning business show. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCUniversal-owned in January 2011 due to that company's purchase by Comcast), where it remained until the simulcast ended in January 2009, when the network had expanded its reach on digital cable systems enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most watched period for the network, according to Nielsen Media Research.

Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).

In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.

Bloomberg launched a high definition simulcast feed on May 9, 2011, with Time Warner Cable as the first provider to carry it.[10] In mid-April 2013, DIRECTV started carrying Bloomberg HD.

As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed.

International channels

In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.[11]

On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.

Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg), adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International), and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was then replaced by Bloomberg Asia (International).[12] Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added.[13] Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.

Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association[14] and the Caribbean Cable Cooperative.[15]

In November 2011, Bloomberg announced the formation of "Bloomberg TV Mongolia" in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia.[16] The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.

In February 2015, it was reported that Bloomberg had partnered with Channel Zero to launch Bloomberg TV Canada later in the year; it will feature a mix of Canadian-produced programs and news coverage produced from an expansion of its existing studio at Toronto's Brookfield Place, and Bloomberg's other Canadian bureaus, with the remainder of its programming sourced from the U.S. version. The studio's expanded staff will also produce multi-platform content for Bloomberg's other platforms. The service will launch as an "exempted" Category B service, meaning that it will not immediately require approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch until it reaches 200,000 subscribers, and will replace Bloomberg TV U.S. on existing providers.[17][18][19]


United States

Daily shows

Weekly shows


Daily shows

Weekly shows


Daily shows

Weekly shows


A studio shot of Bloomberg Europe.

In the United Kingdom, Bloomberg Television was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg was found to have shown pro-Labour Party bias.[20] This occurred due to a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the Conservatives or Liberal Democrats.

Datascreen and news ticker

Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.

The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.

On Monday September 22, 2014 Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.

Other platforms

The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook,[21] Google+,[22][23] and Twitter.[24] Rebroadcasts of news and other special programs are additionally aired on the station's official YouTube channel "Bloomberg Television".[25] On mobile devices, Bloomberg Television released an app available for the iPad.[26] Apple TV, and other streaming services including Pluto TV.

See also


  1. 1 2 "Bloomberg Television on DISH Network". DISH. Retrieved May 1, 2013.
  2. RadixTV. "Radix TV". Retrieved 2011-10-27.
  3. Stelter, Brian (September 3, 2007). "Picking Up the Pace in Business TV". The New York Times. Retrieved May 1, 2013.
  4. "Bloomberg L.P. | About – Company, Products & Services, Contacts". Retrieved 2012-11-24.
  5. "David Plouffe Joins Bloomberg TV". Bloomberg. April 25, 2013. Retrieved May 1, 2013.
  6. "Media Research – Bloomberg To Launch Australian Feed". 'Media Research Asia'. Retrieved 2012-05-05.
  7. "Bloomberg luncurkan siaran televisi berbahasa Indonesia". 'BBC Indonesia'. Retrieved 2012-12-14.
  8. "Bloomberg TV Africa readies for launch". 'RapidTVNews'. Retrieved 2013-10-23.
  9. Hume, Tim (June 16, 2011). "Andrew Morse named head of Bloomberg TV". TV Newser. Retrieved January 22, 2012.
  10. "HD Launch on Time Warner Cable Puts Bloomberg Television in Focus | Cable Television News | Broadcast Syndication | Programming". May 9, 2011. Retrieved 2012-11-24.
  11. Mark Sweney and Stephen Brook (February 4, 2009). "Bloomberg cuts back TV service as it axes 100 jobs | Media |". London: Guardian. Retrieved 2012-11-24.
  12. "". Archived from the original on January 4, 2007.
  13. "ブルームバーグ・メディア | 金融メディア一覧". Bloomberg. Retrieved 2012-11-24.
  14. "Caribbean Cable and Telecommunications Association – - Associate Members". Retrieved 2012-11-24.
  15. "Territory and Co-op Channels – Caribbean Cable Cooperative, Ltd". Archived from the original on August 16, 2011. Retrieved 2012-11-24.
  16. "Bloomberg Announces Formation of Bloomberg TV Mongolia". Bloomberg. November 1, 2011.
  17. "Bloomberg Television set to launch Canadian channel this spring". Financial Post. Retrieved February 26, 2015.
  18. "Bloomberg to launch Canadian business TV channel". The Globe and Mail. Toronto. February 26, 2015. Retrieved February 26, 2015.
  19. "EXCLUSIVE: Channel Zero to launch Bloomberg TV Canada this year". Retrieved February 26, 2015.
  20. "Ofcom Content Sanctions Committee" (PDF). Retrieved 2012-11-24.
  21. Bloomberg Television on Facebook
  22. Bloomberg News on Google+
  23. Bloomberg TV on Google+
  24. Bloomberg Television on Twitter
  25. Television Bloomberg Television's channel on YouTube
  26. bloomberg-tv+ on iTunes Preview

External links


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