Ada Derana

Ada Derana
Country Sri Lanka
Motto Truth First
Owner TV Derana
Picture format
Analogue, Digital
Official website

Ada Derana is an e-news portal that started as a news bulletin on TV Derana.

In the highly competitive news broadcasting space, Derana has built probably the most unbiased and comprehensive news property on offer “Ada Derana” – with a news team of 100 people geared to deliver the most accurate and timely information. Ada Derana aims to be the number one News brand among Sri Lankans in terms of loyalty by reaching them through every possible opportunity.

In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS). Currently, instant news alerts can be obtained through all the leading operators.

Ada Derana had its beginnings as the conventional television news bulletin aired on TVDerana. Operating in a cluttered market and a challenging political environment, the Ada Derana news brand was honed to represent brand values of reliability, speed and accessibility. Ada Derana is characterised by its speed of news delivery and accessibility via multiple trilingual channels such as television, radio, web, instant SMS alerts, IVR, video alerts and social media such as Facebook, Twitter and YouTube. In most of these forms, Ada Derana is available on a multilingual platform providing greater accessibility to consumers both in Sri Lanka and across the world. The style of the news property has been customised to suit each of the delivery media, taking note of the nature of consumption.

Ada Derana apps are available on all Android, Apple and Blackberry devices.

Ada was awarded the prestigious Manthan Award South Asia 2010 [1] in the e-News & Media category. The Manthan Award given by the Department of Information Technology of India recognizes and rewards the best e-content from eight countries in the South Asian region. Ada Derana had the distinction of being the only Sri Lankan website among four finalists in the e-News & Media category this year; the other three finalists represented India, Pakistan and Bangladesh. [2]

The showpiece of the Ada Derana news property is the web portal which is ranked the Number One news site used by Sri Lankans. Analysis shows that surfers spend more time on the site than they do on that of the nearest competitor. Available in Sinhala, Tamil and English, the site facilitates two way viewer generation by offering consumers an interactive platform to comment on the latest stories and interact with the Ada Derana community, and by allowing viewers to file in their own news reports through Newsdesk - My Report. Meanwhile the Ada Derana SMS Alerts service enjoys the distinction of having the largest subscriber base and the widest coverage, as it is delivered through all major mobile operators in the country.

Ada Derana has been recognized by the ICTA as the Best e-Content application among e-News providers [3] in Sri Lanka. It was recognized for its tr-lingual presentation of news to readers in Sri Lanka and overseas.

In 2010 Ada Derana won the silver award at the "Most popular Web Competition 2010" [4] organized by the Sri Lankan .lk Domain registry.

Ada Derana 24x7

TV Derana had introduced Sri-Lanka's first 24-hour news channel,"Ada Derana 24X7" on the 20th of July 2014 as a thought to satisfy the thoughts of the public to analyse the ongoing global affairs.[5]

Ada Derana 24x7 will feature 12 live hourly news bulletins, four main bulletins and a host of current affairs, documentaries and edutainment features. The programming is broadcast live and exclusively via Dialog TV on channel number 13. Ada Derana 24x7 is available free to all Dialog Television customers along with its bouquet of local channels. Ada Derana 24x7 is active to all Dialog TV subscribers and no special activation is required. The channel is the latest innovation by one of the country’s most reputed news brands, which connects to viewers via multiple electronic touch points.[6] This concept has created a new dimension in news and current affairs. [7]


External links

This article is issued from Wikipedia - version of the 11/17/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.