True Visions Group Co., Ltd.
Formerly called
United Broadcasting Corporation (UBC)
Public: (SET:TRUE)
Industry Pay television
Founded 1 July 1998 (1998-07-01)
Headquarters 118/1 Tipco Building, Rama XI Road, Sam Sen Nai, Payathai, Bangkok 10400,
Area served
Southeast Asia
Key people
Soopakij Chearavanont (Chairman)
Supachai Chearavanont (CEO)
Products digital satellite and cable TV
Parent True Corporation

TrueVisions is Thailand's leading cable satellite television operator. Now owned by the True Corporation, the company was formerly known as the United Broadcasting Corporation (UBC) and also known as UBC-True, but it was rebranded in February 2007.

On September 25, 2005, True Corporation announced that it was closing United Broadcasting Corporation in April 2006, after 7 years of existence, with its final feature being UBC Music Channel and UBC Movie Hits.


International Broadcasting Corporation (1989-1998)

International Broadcasting Corporation Limited
Industry Pay television
Founded 17 April 1989 (1989-04-17)
Founder Thaksin Shinawatra
Defunct 1 July 1998 (1998-07-01)
Headquarters Bangkok, Thailand
Area served
Products Satellite television

On April 17, 1989, the Mass Communication Organisation of Thailand (MCOT) and International Broadcasting Corporation Public Company Limited (IBC) entered a joint venture agreement for the provision of subscription television service that was subsequently amended on May 19, 1994 and April 17, 1998 or the UBC Concession. Under the UBC Concession, UBC is permitted to operate subscription television on behalf of MCOT until September 30, 2014.

IBC launched the South East Asia's first subscriber-based television network in Bangkok in October 1989 using an MMDS transmission platform. IBC was listed on the Stock Exchange of Thailand on February 3, 1994 with a registered share capital of Baht 180 million. IBC began serving viewers in major cities in all areas of Thailand in 1994 by transmitting programs using Thaicom 1 satellite. The satellite was used to relay signals to MMDS transmitters in the provinces.

In 1995, IBC launched its DStv service using Ku-band transmission and MPEGII video compression. This enabled IBC to increase the number of channels being offered, improve sound and picture quality and distribute its service everywhere in Thailand.

UTV Cable Network (1993-1998)

Thai Cable Vision Public Company Limited
Public company
Founded 2 October 1992 (1992-10-02)
Defunct 1 July 1998 (1998-07-01)

On November 12, 1993, MCOT and TelecomAsia entered into a memorandum of agreement for a joint venture for the provision of cable television services. Pursuant to its terms, TelecomAsia agreed to set up a public company to operate a cable television business.

On June 6, 1994, MCOT and UTV entered into a contract for the joint operation of subscription television services, or the UBC Cable Concession. UBC Cable is permitted to operate subscription television on behalf of MCOT until December 31, 2019. UBC Cable is entitled to provide subscription television pursuant to the UBC Cable Concession in Bangkok and elsewhere.

UTV began providing its CATV service in Bangkok Metropolitan Areas in September 1995. The service was offered on its high quality hybrid fiber coaxial network which it began deploying in 1994. The cable technology allowed for a number of channels to be offered, with high quality sound and picture and allowed for value added services such as pay per view. By 1997 hybrid fiber coaxial cable network passed an estimated 800,000 homes.

In 1997 UTV sold the cable infrastructure component of its business to its sister company Asia Multimedia Company Limited allowing UTV to focus on content and subscriber management service delivery.

Merged into United Broadcasting Corporation (1998-2006)

On July 1, 1998, IBC merged with UTV to form United Broadcasting Corporation Public Company Limited (UBC). UBC has separated into two companies 'UBC plc.' which was operating pay-television service via the satellite transmission via IBC's concession and 'UBC Cable Co., Ltd.' which was operating pay-television service via the cable via UTV's cable concession.

UBC-True (2006-2007)

In November 2005, True Corporation (True) announced it will take over UBC plc. It will buy 30.59% stake from MIH Holdings and launch a tender offer for the 221 million shares outstanding at 26.5 baht per share and will delisted UBC from the Stock Exchange of Thailand (SET). [1]

In April 2006, UBC has rebranded to UBC-True following the take over completion. UBC was delisted from SET on 11 April 2006. [2]

On April 2, 2006, UBC-True announced that it was launch documentary channel Explore 1, Explore 2 and Explore 3 at the October 2006, entertainment channel G-Square, UBC Preview, and two music channel Majung TV and True Music.

TrueVisions (2007-Present)

On 24 January 2007, UBC-True was rebranded as TrueVisions, also known as TrueVisions UBC. It was also announced its exclusive rights to Premier League. [3]

On 15 October 2016, TrueVisions suspended the transmission of some of its entertainment and information channels to accord with the official rules for the mourning period following the death of His Majesty King Bhumibol Adulyadej.

Number of subscribers

As of the fourth quarter of 2008, TrueVisions had 799,837 subscribers (1,469,000 subscribers including FreeView).[4] The following table charts the annual growth of TrueVisions' subscriber base (excluding TrueLife FreeView):[5]

Year Subscribers
1998 301,309
1999 324,537
2000 380,956
2001 406,589
2002 437,845
2003 434,815
2004 457,542
2005 483,816
2006 558,860
2007 618,228
2008 799,837


Personal Video Recording System

TrueVisions is now selling the new PVR (Personal-Digital Video Recording) System, similar to TiVo. However, TrueVisions has claimed that the set-top box will not be compatible with future HD channels or programs.[6]

DVRs set top boxes are sold to subscribers. The HD set top boxes are provided as a part of the special HD subscription.

On October 2011, TrueVisions began offering a combined TiVo-like DVR and HD descrambler—all in one set-top box (called "HD PLUS"). However, customers who wish to use the PVR service has to pay an extra monthly fee above the normal subscribed rate.[7]

High-definition channels

In November 2007, TrueVisions has started testing its high definition (HD) broadcasts and also the new HD PVR set-top box. The system also has a test run showcase at Bangkok ICT Expo in November 2007. [8][9]

Channels that they claim to be under the test run includes Premier League HD, Discovery HD, National Geographic Channel HD, History Channel HD, and some HD programs on True Series. Although AXN Asia claimed that they filmed The Amazing Race Asia with High Definition cameras from season 2 onwards, they did not broadcast any HD programming in South East Asia until 2011.

In 2010, TrueVisions began offering high-end subscribers three HD channels (one HBO and two sports) via a special extra subscription. The original HD set-top box also decodes regular TV, but does not contain a DVR function. In 2011, TrueVisions offered 8 new HD channels exclusively for CATV subscribers, along with a new combined HD and PVR set-top box, coinciding with a push to install fibre optic cable networks in selected provincial areas. [10]

On 16 July 2012, TrueVisions expanded their HD offerings to 17 channels, making all HD channels available to both DSTV and CATV subscribers.[11]

In 2013, TrueVisions announced its intention of increasing its HD offering to 50 channels.[12]

In September 2016, TrueVisions has offering 56 HD channels with its flagship package.

Unlike other television operators, TrueVisions's strategy in offering HD channels is to stop offering any duplicated SD channels that are already broadcast in HD, except a few channels where both SD and HD channels are offered. TrueVisions calls this practice as an "upgrade".[13]

3D broadcasts

TrueVisions has tested 3D broadcasting during 2008, showing short European-made vignettes filmed using the Pulfrich effect, and again in 2010, with segments of Academy Fantasia broadcast live using the Pulfrich effect, along with the vignettes from the previous airings. Since 2013, the True Film HD channel has aired selected movies in Side-By-Side 3D format.

TrueVisions Anywhere

TrueVisions offers a service called "TrueVisions Anywhere" in order to offer more viewing outlets to its customers. TrueVisions's customers can view their subscribed channels (but not all channels) on any mobile devices through this service by applying for an Anywhere account. Functions include 2 Hours Time-shift, 2 Days Catch-up, On-Demand, and Picture Quality.[14] Many functions are still limited. At the moment, the service is offered for free for any TrueVisions's customers; however, after the free period, customers have to pay a fee in order to use the service.

The number of Anywhere accounts is dependent on the number of installation points the customer has at his/her house.

The number of channels and the free viewing period is dependent on the customer's TrueVisions package.

See also


  1. "THAILAND: True Corp set to take over UBC". Retrieved 16 September 2016.
  2. "True Corp has eye on free TV". Retrieved 16 September 2016.
  3. "True Visions scores licence for football". Retrieved 17 September 2016.
  5. TrueVisions Subscriber Growth
  6. TrueVisions PVR Website
  8. PLC., True Corporation. "True Corporation - Press Center". Retrieved 16 September 2016.
  9. Duffy, Louise. "TrueVisions rolls out HD TV in Phuket". Retrieved 16 September 2016.
  10. Thailand, Nation Multimedia Group Public Company Limited, Nationmultimedia com. "TrueVisions in major expansion of HD services". The Nation. Retrieved 16 September 2016.
  11. Thailand, Nation Multimedia Group Public Company Limited,,. "TrueVisions to increase number of HD channels to 17 on July 16 - The Nation". Retrieved 16 September 2016.
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