Vevo, LLC
Type of business Joint venture
Type of site
Online music
Founded December 8, 2009 (2009-12-08)
Headquarters New York City, New York, United States
Area served
CEO Erik Huggers[1]
  • Multimedia
  • music
Net income US$ 760 million (2013)[2]
Parent Sony Music Entertainment
Universal Music Group
Warner Music Group
Abu Dhabi Media
Alphabet Inc.
Slogan(s) See music play
Alexa rank Decrease 6,128 (August 2016)[3]
Launched December 8, 2009 (2009-12-08)
Current status Active

Vevo (/ˈvv/; VEE-voh) is an American multinational video hosting service founded on December 8, 2009[4] as a joint venture between two of the "big three" record companies, Universal Music Group (UMG) and Sony Music Entertainment (SME).[5] It is based in New York City and its shareholders now consist of both UMG and SME as well as Abu Dhabi Media and Google after it took a 7% share in 2013, with the third "big three" company, Warner Music Group (WMG) joining Vevo in August 2016.[6]

Vevo hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website,[7] with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012.[8][9] Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched,[10] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[11] In August 2015, Vevo expressed renewed interest in licensing music from Warner Music Group,[12] and its deal with WMG was completed on August 2, 2016,[6][13] making the entirety of the "big three" record companies' music eligible for licensing for Vevo.


Vevo's original logo, used from December 2009 until March 2013.
Vevo's most recent former logo, used from March 2013 until July 2016.

The concept for Vevo was described as being a streaming service for music videos (similar to the streaming service Hulu, a streaming service for movies and TV shows after they air),[14] with the goal being to attract more high-end advertisers.[15] The site's other revenue sources include a merchandise store[16] and referral links to purchase viewed songs on Amazon Music and iTunes.[17] UMG acquired the domain name on November 20, 2008. SME reached a deal to add its content to the site in June 2009.[18] The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States,[19] overtaking MySpace Music.[20]

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.[21]

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo has planned launches in other countries.[22] After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music).[23] Vevo shut down the service during the first half of 2016 as part of a site wide redesign.[24]

During the run of the service, its schedule and programming was heavily repetitive. Many videos would play twice within an hour and a majority of the videos shown were current and popular videos. Programming shows such as the Top10Now and Vevo Lift would air several times per day. Since the service has been shut down, its apps that haven't been updated (such as the one for the Xbox 360 and Xbox One) just play the Top10Now in an infinite loop.


Vevo is available in Australia, Russia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States.[25] The website was scheduled to go worldwide in 2010,[26] but as of January 1, 2016, it was still not available outside these countries.[27] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[28] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."[29] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[30]

On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012.[31] Vevo launched in Spain, Italy, and France on November 15, 2012.[32] Vevo launched in the Netherlands on April 3, 2013,[33] and on May 17, 2013, also in Poland.[34] In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany.[35] On April 30, 2014, Vevo was launched in Mexico.[36]

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.[37]

Edited content

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'"[38] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[38] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users also and advertisers to choose the level of profanity they are willing to accept.[38]

24-Hour Vevo Record

24-Hour Vevo Record
Awarded for Most views within 24 hours of release on Vevo
Country Worldwide
Presented by Vevo
First awarded January 21, 2012

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is the "Hello" by Adele with 27.7 million views.

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.[39]

On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.[40] However, this record is not acknowledged by Vevo because it was only associated with them four days after its release.[41]

Minaj has broken the Vevo Record more than any other artist with three separate videos: "Stupid Hoe", "Beauty and a Beat" and "Anaconda". She has held the record for an accumulated 622 days. Justin Bieber, One Direction and Miley Cyrus have all broken the record twice.

Record holders

List of videos which held the record for most views in their first 24 hours online.

  Indicates a video that holds the current record.
Rank Video name Artist(s) Views
(in 24 hours)
Record holding time Date of record Ref(s)
1. "Hello" Adele 27.7 million 1 year, 43 days October 24, 2015 [42]
2. "Bad Blood" Taylor Swift featuring Kendrick Lamar 20.1 million 159 days May 19, 2015 [43]
3. "Anaconda" Nicki Minaj 19.6 million 271 days August 20, 2014 [44]
4. "Wrecking Ball" Miley Cyrus 19.3 million 344 days September 10, 2013 [45]
5. "Best Song Ever" One Direction 10.9 million 49 days July 22, 2013 [46]
6. "We Can't Stop" Miley Cyrus 10.7 million 33 days June 20, 2013 [47]
7. "Beauty and a Beat" Justin Bieber featuring Nicki Minaj 10.6 million 250 days October 13, 2012 [48]
8. "Live While We're Young" One Direction 8.2 million 22 days September 21, 2012 [49]
9. "Boyfriend" Justin Bieber 8.0 million 140 days May 4, 2012 [50]
10. "Where Have You Been" Rihanna 4.9 million 3 days May 1, 2012 [51]
11. "Stupid Hoe" Nicki Minaj 4.8 million 101 days January 20, 2012 [52]
As of December 5, 2016

List of artists who held the record for most views in a 24-hour period.

  Indicates an artist who holds the current record.
Rank Artist(s) Views
(in 24 hours)
Date Record holding time Ref(s)
1. David Bowie 51 million January 11, 2016 329 days [53]
2. Adele 36 million October 23, 2015 80 days [53]
As of December 5, 2016

Vevo Certified Award

Vevo Certified Award
Awarded for Videos with over 100 million views on Vevo and its partners.
Country Worldwide
Presented by Vevo
First awarded June 2012

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.[21] The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time.

Artists with the most Vevo-certified videos

This is a list of artists who have at least 10 Vevo-certified music videos.

  Indicates an artist who holds the current record.
Rank Artists Certified videos Ref(s)
1. Barbados Rihanna 28 [54]
2. Canada Justin Bieber 24 [55]
3. United States Eminem 22 [56]
United States Taylor Swift [57]
5. United States Beyoncé 17 [58]
6. United Kingdom Republic of Ireland One Direction 16 [59]
Spain Enrique Iglesias [60]
8. United States Katy Perry 15 [61]
Trinidad and Tobago Nicki Minaj [62]
10. United States Ariana Grande 14 [63]
United States Maroon 5 [64]
United States Selena Gomez [65]
Colombia Shakira [66]
United States Chris Brown [67]
14. United States Pitbull 13 [68]
15. United States Lady Gaga 12 [69]
United States Michael Jackson [70]
18. United States Britney Spears 11 [71]
Colombia Maluma [72]
19. Sweden Avicii 10 [73]
Canada Avril Lavigne [74]
United States The Black Eyed Peas [75]
United States Demi Lovato [76]
As of December 5, 2016

See also


  1. Ian King and Lucas Shaw (April 30, 2015). "Vevo Music Site Names Ex-Intel Executive Erik Huggers CEO".
  2. Smith, Ethan (July 6, 2012). "Vevo Seeks New Financing". Wall Street Journal. Retrieved January 3, 2013.
  3. " Site Info". Nuri Alço. Retrieved August 22, 2016.
  4. "Queen Rania calls on music world to support 1GOAL education campaign". December 10, 2009. Retrieved September 3, 2015.
  5. Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
  6. 1 2
  7. Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast, October 27, 2010.
  8. "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. Retrieved September 21, 2012.
  9. Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast. Retrieved September 16, 2013.
  10. Sandoval, Greg (October 21, 2009). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved July 27, 2010.
  11. MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, September 8, 2010
  12. Flanagan, Andrew (August 13, 2015). "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard. Retrieved September 13, 2015.
  14. Sandoval, Greg (March 4, 2009). "Universal, YouTube near deal on music video site". CNET News. CBS Interactive. Retrieved April 9, 2009.
  15. Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved December 17, 2009.
  16. Release Notes: Facebook Like Button, Vevo Store and more Archived September 12, 2010, at the Wayback Machine. -, 8.4.10
  17. Notes from the Factory Floor Archived January 15, 2011, at the Wayback Machine. -, 5.20.10
  18. Sandoval, Greg (June 4, 2009). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved January 12, 2010.
  19. Vevo Launches as #1 Music Network in the US Archived April 20, 2010, at the Wayback Machine., January 13, 2010
  20. YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, January 13, 2010
  21. 1 2 Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views". Billboard. Retrieved November 22, 2013.
  22. "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved March 12, 2013.
  23. Betters, Elyse (November 3, 2013). "Vevo's been rebuilt: Major redesign launched for web and mobile web". Pocket-Lint. Retrieved April 25, 2015.
  24. "Vevo Gets a Redesign, Ditches Flash Video & Vevo TV". Billboard. Retrieved 11 July 2016.
  25. Reisinger, Don. (October 1, 2013) Vevo lands in Germany | Tech Culture - CNET News. Retrieved on 2013-11-24.
  26. Andrews, Robert (December 9, 2009). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Archived from the original on April 6, 2010. Retrieved March 19, 2010.
  27. YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, August 25, 2010. "...videos on, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  28. "Vevo Coming To More Countries As Soon As Possible". January 8, 2010. Retrieved May 28, 2010.
  29. vevo - YouTube.
  30. Salmon, Chris (April 27, 2011). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved April 27, 2011.
  31. Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
  32. "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012.
  33. "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013.
  34. "VEVO launches in Poland". Official VEVO Facebook Page. May 17, 2013. Retrieved May 17, 2013.
  35. "Conectando al iTunes Store.".
  36. "Vevo Launches in Mexico". Billboard. April 30, 2014. Retrieved May 1, 2014.
  37. "Vevo Apps". Retrieved September 27, 2015.
  38. 1 2 3 Learmonth, Michael (January 22, 2010). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved January 30, 2012.
  39. "On Breaking The 24 Hour Views Record". Vevo.
  40. "PSY secures new YouTube world record with "Gentleman"". Guinness World Records.
  41. "PSY's 'Gentleman' Gains 70 Million YouTube Views in 3 Days, Breaks Single-Day Record". Billboard.
  42. Groves, Nancy (October 27, 2015). "Adele's Hello beats Taylor Swift's record for most-viewed video in 24 hours". The Guardian. Guardian Media Group.
  43. "Taylor Swift's 'Bad Blood' Video Breaks Vevo Record". Billboard.
  44. "Nicki Minaj's 'Anaconda' Video Breaks Vevo Record". Billboard.
  45. "Miley Cyrus' 'Wrecking Ball' Video Breaks Vevo Record". Billboard.
  46. "One Direction's 'Best Song Ever' Breaks One-Day Vevo Record". Billboard.
  47. "Miley Cyrus' 'We Can't Stop' Music Video Breaks Vevo Record". Billboard.
  48. "One Direction Battles Justin Bieber for VEVO Record". Billboard.
  49. "One Direction beat Justin Bieber VEVO record with new music video". Digital Spy.
  50. "Justin Bieber's 'Boyfriend' breaks Vevo record for single-day views". Digital Spy.
  51. "Rihanna breaks Nicki Minaj's Vevo record with 'Where Have You Been'". Digital Spy.
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  53. 1 2 Swatman, Rachel (January 15, 2016). "David Bowie breaks Adele's record for most views on VEVO in 24 hours". Guinness World Records.
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  56. "Eminem Videos - Vevo". Retrieved January 31, 2016.
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  60. "Enrique Iglesias Videos - Vevo". Retrieved January 31, 2016.
  61. "Katy Perry Videos - Vevo". Retrieved February 19, 2016.
  62. "Nicki Minaj Videos - Vevo". Retrieved January 31, 2016.
  63. "Ariana Grande Videos - Vevo". Retrieved January 31, 2016.
  64. "Maroon 5 Videos - Vevo". Retrieved January 31, 2016.
  65. "Selena Gomez Videos - Vevo". Retrieved January 31, 2016.
  66. "Shakira Videos - Vevo". Retrieved January 31, 2016.
  67. "Pitbull Videos - Vevo". Retrieved January 31, 2016.
  68. "Chris Brown Videos - Vevo". Retrieved January 31, 2016.
  69. "Lady Gaga Videos - Vevo". Retrieved January 31, 2016.
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External links

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