Sony Wonder

Sony Wonder
Industry Children and family's music and home video arm
Founded 1991 (1991)
Headquarters New York City
Products Nickelodeon videos (1993–1996)
Kidsongs videos (1997–1998)
Random House videos (1997–2005)
Sesame Street videos (1995–2007)
Classic Media videos (1998–2006)
Sony Pictures Entertainment family films (2007–present)
Owner Sony Pictures Home Entertainment
Parent Sony Music Entertainment (1991–2007)
Sony Pictures Entertainment (2007–present)

Sony Wonder (founded as Sony Kids’ Music) is the kids and family entertainment division of Sony Pictures Home Entertainment.


It was founded in 1991 by Sony Music Entertainment as its children and family music and home video division. The division once distributed material from Sesame Workshop and Classic Media (now known as DreamWorks Classics). They also distributed releases from Random House's home video division from 1995 to 2007.

On July 6, 1993, Sony Wonder acquired video distribution rights to Nickelodeon's series.[1][2]

On July 21, 1995, Sony Wonder and Sony Pictures Entertainment joined forces with the Jim Henson Company by releasing new movies with Columbia Pictures and TriStar Pictures through the joint venture Jim Henson Pictures[3][4] and new sing-along-songs on videocassette and DVD. The next day, Nickelodeon and Sony Wonder launched Nick Jr. Video.[5] In 1996, two years after Viacom's merger with Paramount, Sony Wonder's deal expired with Nickelodeon, which left Nickelodeon and Nick Jr. videos distributed by Paramount Home Entertainment (and CIC Video internationally until 1999).[6]

On May 4, 1998, Sony Wonder bought Sunbow Productions[7] and it was later bought by TV-Loonland on October 3, 2000 as well as Sony Wonder's television business assets.[8][9][10]

On March 13, 2007, Sony BMG announced that it was shutting down Sony Wonder to focus on its core music business.[11][12][13] However, on June 20, 2007, it was announced that SW became a division of Sony Pictures Home Entertainment as its kids’- and family-entertainment label.[14][15] CM's, Sesame Workshop's and Random House's video deals were sold to Genius Products for an undisclosed amount, and later to Vivendi Entertainment.[15] Sesame Workshop properties are currently distributed by Warner Home Video. m4e AG currently holds the television rights of the series by Sony Wonder (including—with certain exceptions—the Sunbow catalog) which they bought from TV-Loonland in 2011 following the said company's bankruptcy.

Despite the similarity in name, Sony Wonder is not directly related to the Sony Wonder Technology Lab, a four-story interactive technology and entertainment museum for all ages located in midtown Manhattan, although they are both owned by Sony.

Notes and references

  2. "Variety" Sony Wonder to issue Nick fare on vid/audio, Retrieved on August 29, 2013
  3. Brian Henson and Stephanie Allain to Chat on Entertainment Tonight Online, Retrieved on August 28, 2013
  4. CLAUDIA ELLER The Los Angeles Times July 21, 1995 Company Town : Muppets Cut Deal With Sony Pictures, Retrieved on August 28, 2013
  5. "EBSCO Host" 7/22/95 Sony Wonder, Nickelodeon launch Nick Junior video, Retrieved on August 29, 2013
  6. Matzer, Marla "EBSCO Host" 6/03/96 Sony, Nick are quits, Retrieved on August 29, 2013
  7. Schneider, Michael "EBSCO Host" 05/04/98 Sony Wonder gets animated, Retrieved on August 29, 2013
  8. "Screen Daily" MIPCOM: TV-Loonland acquires Sony Wonder "Retrieved on May 22, 2012"
  9. "Variety" OCTOBER 3, 2000 TV Loonland buys up Sony Wonder units, Retrieved on August 29, 2013
  10. "Broadcast" 6 October 2000 TV-Loonland takes on Sony's Sunbow, Retrieved on August 30, 2013
  11. Thomas K. Arnold "Reuters" Kids label Sony Wonder going under: sources, Retrieved on August 30, 2013
  12. Thomas K. Arnold "The Hollywood Reporter" 3/14/2007 Sony ceases Wonder label, Retrieved on August 30, 2013
  13. Ryan Ball "Animation Magazine" Mar 15th, 2007 Sony Wonder Closing Shop?, Retrieved on August 30, 2013
  14. "Variety" absorbs Wonder label, Retrieved on December 8, 2013
  15. 1 2 Sony Home Ent. Takes Over Sony Wonder Rick DeMott, Retrieved on August 28, 2013
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