Original author(s) Channel 5
Developer(s) Channel 5
Operating system Windows (XP, Vista, 7,8,10)
Mac OS X
Xbox 360
PS3 (30 days + archive)
Windows Phone 8
freeview Channel 54 My5
Available in English
Type Television catch-up

My5 (previously Five Download and later Demand 5) is the brand name of video-on-demand services offered by Channel 5 in the United Kingdom. The service went live on 26 June 2008.[1]

As Five Download, the service offered downloads in Windows Media Video format of the US imports CSI, House and Grey's Anatomy. Individual episodes of them could be 'rented', with some episodes available 7 days before they appeared on TV.

More varied content from Channel 5's programming has become available since June 2008, with a wider prevalence of free content offered for 30 days after broadcast. In January 2009, Demand 5 began to offer content in the Flash Video format, allowing users with Apple Macintosh computers to access their content.[2]

Web platforms

My5 website

My5 is the main source of on-demand programs from Channel 5, 5 STAR and 5 USA.[3] It offers a 7-day catch-up service as well as an archive of shows from the past.[4]


Demand 5 launched on Facebook in August 2010, becoming the first television network in the world to embed its programming into the social networking site.[5]


Demand 5 had been available on SeeSaw since the launch of the service, with access to Demand 5's archive of shows such as Cowboy Builders, Fifth Gear, Home and Away, Neighbours and many more.[6] In September 2011, all Demand 5 content was removed from SeeSaw.[7]

In February 2010, Demand 5 launched on with around 250 hours of archive content as well as catch-up.[8] This represented the first major deal for long-form content in Europe for As part of the deal, advertising is sold by CBS Interactive.


Demand 5 is also partly available on YouTube, launching in the United Kingdom on 4 December 2009.[9] Demand 5's catch-up content reaches YouTube shortly after TV transmission and users are able to browse 250 hours of the broadcaster's archive content.

Television platforms

BT Vision

Demand 5 launched on BT Vision on 7 October 2008.[10] Demand 5 was removed from BT Vision on 6 October 2010,[11] although the two companies continued discussions in a bid to reinstate the service, having previously stalled during contract renegotiations.[12] The service returned to BT Vision in May 2011.


Demand 5 is available as part of Freesat's second generation Free Time guide, having been added on 6 August 2013, offering the last seven days of programming integrated to the TV guide.[13]


On 26 July 2013, Now TV released a Now TV-branded Roku streaming box, including a Demand 5 app.[14] Three days after the release of the Now TV Box, Roku added Demand 5 to its own range of streaming devices.[15]


On 26 July 2012, it was announced that Demand 5 would be added to On Demand later in the year.[16] The service was made available on 26 September 2012.

Televisions and Blu-ray players

In September 2009, an agreement was reached to make Demand 5 is available through Sony's Blu-ray Disc players, Blu-ray home cinema systems and Smart TVs, via the BRAVIA Internet Video service.[17]

On 13 May 2011, it was announced that Demand 5 would also be available on Samsung's Smart TVs through their Samsung Smart TV service.[18] On 16 January 2013 a Demand 5 app was launched and is available to download on Samsung Apps.[19]

Virgin Media

Demand 5 is available on Virgin Media's cable television service, offering programmes for 7 days after broadcast since November 2010.[20]


Demand 5 was one of four services available at the launch of YouView in July 2012. At launch the Demand 5 app contained options to resume watching recent programmes, access favourites, browse featured programmes or a full list of shows, find similar programmes or more episodes and an integrated search bar.[21]

Game consoles


An application for Sony PlayStation 3 owners was made available on 9 April 2013, and PlayStation 4 in November 2013.[22]


On 5 October 2011, it was announced that Demand 5 would be made available on Xbox 360 [23][24] and was later made available on Xbox One

Mobile platforms

iOS devices

A Big Brother Demand 5 app for the iPad, iPod Touch and iPhone launched on 19 August 2011, the app offered a 30-day catch-up service for Big Brother content. The app has been extended to incorporate catch-up content from Channel 5, 5* and 5USA, creating an overall Demand 5 app.[25] The app is compatible with iOS 4.2 or later.[26] Reviews of the app have been very poor due to, among other issues, that Demand 5 can only be used on Wifi networks, rather than 3G or 4G[27]


On 16 May 2013, Demand5 was launched on a range of Samsung Galaxy Android devices including smartphone and tablets

Windows Phone

On 25 November 2013, Demand5 was launched for mobile phone handsets running the Windows Phone 8 platform.[28]

See also


  1. "Demand Five launches". Channel 5. 17 July 2008.
  2. "Demand Five online streaming review". Macworld UK. 18 May 2009.
  3. "What is Demand 5?". Channel 5. Retrieved 10 August 2011.
  4. "What programmes are available and when?". Channel 5. Retrieved 10 August 2011.
  5. "Five to deliver on-demand TV over Facebook". Wired. 11 August 2010.
  6. "SeeSaw announces more content deals". Digital Spy. 29 January 2010.
  7. "SeeSaw Crunch Time: Execs Leave Amid Restructure As Channel 5 Disappears". paidContent. 14 September 2011.
  8. " and Five announce content partnership". CBS Interactive. 25 February 2010.
  9. "Five agrees YouTube on-demand deal". Digital Spy. 4 December 2009.
  10. "Channel Five signs BT Vision on-demand deal". 7 October 2008.
  11. "Demand Five - GONE". BT Vision. 7 October 2010.
  12. "BT Vision adds iPlayer, Virgin takes Demand Five". C21 Media. 11 November 2010.
  13. "Freesat adds Demand 5 catch-up content". Digital Spy. 6 August 2013.
  14. "The NOW TV Box is here!". Now TV. 26 July 2013. Retrieved 1 August 2013.
  15. "Roku adds Channel 5, Toon Googles". Digital TV Europe. 29 July 2013.
  16. "Channel 5's on-demand service to launch on Sky". Digital Spy. 26 July 2012.
  17. "Five signs agreement with Sony for new internet TV Platform". Channel 5. 3 September 2009.
  18. "Channel 5 agrees Samsung VOD tie-up". Digital Spy. 13 May 2011.
  19. "Demand 5 Samsung Smart TV App Details". Samsung UK. 16 January 2013.
  20. "Catch-up with Demand Five on Virgin Media". Virgin Media. 11 November 2010.
  21. "Humax YouView DTR-T1000 review". Expert Reviews. 24 July 2012.
  22. Demand 5 brings your favourite shows to PS4,, November 2013.
  23. "Xbox 360 Teams Up With Entertainment Leaders to Transform TV". Microsoft. 5 October 2011. Retrieved 7 October 2011.
  24. "Xbox 360 to launch new TV and film services". The Daily Telegraph. 7 October 2011.
  25. "Channel 5 launches Big Brother Apple apps". New Media Age. 24 August 2011.
  26. "Demand 5 By Channel Five". Retrieved 24 August 2011.
  27. "Demand 5 - Apple App Store". Retrieved 9 June 2014.
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