|Type||mainly LCD & Organic light-emitting diode HDTV|
|Retail availability||2005 to present|
Tile UI (2014)
Android TV (2015 to present)
London, United Kingdom|
Mexico City, Mexico
New York City, United States
Hong Kong, China
BRAVIA is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony Corporation, and used for its television products. Its backronym is "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA" which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker). Bravia televisions and their components are manufactured in Sony's plants in Japan, Mexico, and Slovakia for their respective regions and are also assembled from imported parts in Brazil, Spain, China, Malaysia and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the research and development department at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.
The brand is also used on mobile phones in North American, Japanese and European markets.
In May 2015 Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available.
Sony Bravia Internet TV and Video
Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity). 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.
Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US it plans to revolutionize IPTV.
XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008.
The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.
For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for 150,000 yen (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from carbon dioxide emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.
Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its Sony Ericsson communications arm (now Sony Mobile Communications), starting with the Xperia arc model in 2011. Subsequent flagship models of Sony's smartphone range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine.
In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch 1seg terrestrial television.
- For NTT DoCoMo
- FOMA SO903iTV (Released in June 2007)
- FOMA SO906i (Released in June 2008)
- FOMA SO-01C (Sony Ericsson Xperia Arc) (Released in March 2011)
- For au by KDDI
- U1 (Released in December 2009)
- S004 (Released in May 2010)
- S005 (Released in November 2010, successor of S004)
The LCD panels within BRAVIA TVs are manufactured by Sony corporation with a special architecture. Since 2010, high end Bravia LX, HX and selected NX series use 10th gen Sony Bravia ASV panel. The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.
Upgrading and maintenance
The software can be upgraded via a USB type A interface labeled "DMEx / service only" and via the Internet for later models.
It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours. A free upgrade is available.
- ソニービジュアルプロダクツ株式会社 発足のお知らせ Sony 2014-06-37
- "FOMA Spring 2007 Gallery: SO903iTV". NTT DoCoMo. Retrieved 2007-08-09.
- "Sony Electronics Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup".
- "Sony's Android-powered 4K TVs and new soundbars are coming in May".
- Sony removes Youtube app from 50 BRAVIA smart TV models - Myce.com
- "Sony introduces BRAVIA TDM-IP1 iPod dock". Engadget. Retrieved 2007-04-15.
- Sony Accessories – Official Site.
- "Archived copy". Archived from the original on 2012-04-06. Retrieved 2011-11-13.
- Sony Google TV, hands on Archived October 29, 2011, at the Wayback Machine. – CNET.
- www.iht.com, Sony develops green flat-panel TV to woo ecological consumers
- gmanews.tv/story, Sony woos ecological consumers with new flat-panel TV Archived January 6, 2010, at the Wayback Machine.
- GPL and LGPL notices for several Sony TV models
- Brandon Hill. "Over 400,000 Sony BRAVIA TVs Found To Be Defective". Daily Tech. Retrieved 2007-04-15.
- "Update My TV". Sony. Retrieved 2007-04-15.