Tout (company)

Type of business Private
Type of site
Social network service, microblogging
Available in Multilingual
Headquarters San Francisco, United States
Area served Worldwide
Founder(s) Michael Downing
Industry Internet
Alexa rank Increase 98,373 (May 2016)[1]
Registration Required (to post, follow or be followed)
Launched April 2010 (2010-04)[2]
Current status Active

Tout is an online social networking service and microblogging service that enables its users to send and view 15-second videos, known as "touts". The service's core technology was created at SRI International by Michael Downing based on two patents owned by that company.[2][3]

In April 2010, Tout spun off as its own company with SRI taking an equity stake.[3] Tout gained popularity in June 2011 when basketball player Shaquille O'Neal used the service to announce his retirement. As of early 2012, Tout has had over 12 million visitors since its launch, and 75 million Touts have been created and shared by users of the service.[4]


On July 11, 2012, WWE invested $5,000,000 in Tout Industries, Inc.'s ("Tout") Series B Preferred Stock and in July 2012, WWE entered into a two-year strategic partnership in Tout. WWE will be eligible to receive up 11,250 shares of Tout common stock per quarter for the life of the two-year agreement that is if certain performance metrics are met during the two years of the agreement.[5][6]

During WWE CEO Vince McMahon's quarterly conference call with investors held on the morning of August 2, WWE CFO George Barrios disclosed the amount of that investment to have been $5 million but would not disclose what percentage of the company that sum represents.[7][8][9][10] Stephanie McMahon, CBO of WWE, would appear on the Board of Directors for Tout.[11] Starting with the 1000th episode of its weekly flagship television program Raw on July 23, WWE began airing Touts of both fans and wrestlers at certain points during episodes of the show.[6] Brock Lesnar used the service to announce his kayfabe retirement in August 2012.[12] The WWE's partnership with the company expired in 2014 and they stopped using it afterwards.[13]

See also


  1. " Site Info". Alexa Internet. Retrieved 2014-02-04.
  2. 1 2 Malone, Michael (2011-12-05). "News Chiefs 'Tout' Benefits of Social Video". Broadcasting & Cable.
  3. 1 2 Lawler, Ryan (2011-03-23). "Bye-Bye 15 Minutes of Fame: Tout Gives You 11 Seconds". Gigaom. Retrieved 2012-06-24.
  4. Ha, Anthony (2012-03-14). "Tout's Plans For Turning Video Status Updates Into A Business". TechCrunch. Retrieved 2012-06-24.
  5. "WWE Quarterly Report 8/2/2013". WWE / U.S. Securities and Exchange Commission. Retrieved 5 August 2013.
  6. 1 2 "Tout tag teams with WWE". WWE Corporate. 2012-07-11. Retrieved 2012-08-02.
  7. "WWE financials announced, what was up and down plus a guidance of an increase in the next five month". 2012-08-02. Retrieved 2012-08-02.
  8. Caldwell, James (2012-08-02). "WWE News: Additional news from McMahon conference - Tout investment, PG-TV, Superstars & NXT, Smackdown dragging down attendance, big Social Media push, WWE Studios, more". Retrieved 2012-08-02.
  9. Johnson, Mike (2012-08-02). "'We Do More Than Disney' - Vince McMahon Says the Company Went Too Far Into the "G" Realm, is Trying to be More 'Sophisticated' With its Product and More:WWE Conference Call Coverage". Retrieved 2012-08-02.
  10. "WWE News: 8/2 Vince McMahon conference call - WWE Network, WWE TV deal with Ion, Raw expansion to three hours". 2012-08-02. Retrieved 2012-08-02.
  11. "Executive Team Bios: Stephanie McMahon". WWE. Retrieved 2013-06-23.
  12. Brock Lesnar retiring
  13. WWE Strategic Partnership with social media website tout finished
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