This article is about the social networking site. For other uses, see Bebo (disambiguation).
Bebo, Inc.
Type of business Private
Type of site
Company website
Available in Multilingual
Founded January 2005 (2005-01)[1]
Headquarters San Francisco, California, United States
Area served Worldwide
Owner Michael Birch
Xochi Birch
Founder(s) Michael Birch
Xochi Birch
Key people Shaan Puri
Products Social Messaging Apps on iOS and Android
Operating income $1.1 million (USD)
Divisions iOS and Android
Slogan(s) Probably Not For Boring People
Alexa rank Increase 161,926 (October 2016)[2]
Launched July 2005

Bebo is a social networking website launched in 2005. It now describes itself as "a company that dreams up ideas for fun social apps;" Joe Mbu, the man behind the Bebo relaunch, has confirmed that the site will not be returning as a social network but as a company that makes social apps. The company announced the launch of their newest app, Blab, in early 2014[3] and in December 2014 a new version of Bebo launched as an avatar hashtag messaging app.[4]

As of July 2013, it is owned and operated by its founders Michael Birch and Xochi Birch, who took over from Criterion Capital Partners after the company declared bankruptcy.[5]


Bebo was founded by husband-and-wife team Michel and Xochi Birch in January 2005 at their home in San Francisco.[1] The website name was bought by the founders, and the backronym "Blog Early, Blog Often" was invented to answer the question of what the name meant.[6][7]

The website, at the height of its popularity, overtook Myspace to become the most widely used social networking website in the United Kingdom,[8][9] eventually registering at least 10.7 million unique users. The site was also extremely popular in Ireland – at one point it claimed to have over a million Irish users, and data from Alexa ranked it as Ireland's most-visited site. Its popularity saw it sold to AOL for $850 million in 2008.

The site was purchased by AOL on March 13, 2008 for $850 million, with the Birches' combined 70% stake yielding a profit of $595 million from the deal.[10][10][11] The BBC later described the AOL purchase of Bebo as "one of the worst deals ever made in the dotcom era",[12] and it cost the then-CEO of AOL, Randy Falco, his job.[13]

On April 7, 2010, AOL announced that it would either sell the website,[14] or shut it down. This was mainly due to the falling numbers of unique users; Bebo users were moving to rival sites Facebook and Twitter. AOL said that Bebo could not compete with other social networking sites in its current state, and that the company could not commit to taking on the massive task to keep Bebo in the social network 'race'. It has been reported that AOL's finances were struggling.

The National Space Agency of Ukraine's RT-70 radio telescope sent 501 messages chosen by Bebo users, called A Message From Earth, toward planet Gliese 581c. Sent on 9 October 2008, it will arrive in the spring of 2028.[15] [16] [17]

Criterion Capital Partners ownership transfer

On June 16, 2010, AOL sold Bebo to hedge fund operators Criterion Capital Partners.[18][19]

On February 17, 2011, Bebo launched a brand-new design. This consisted of a new, more modern header and home page, as well as a new profile layout option. Users could also see who had visited their profiles (a feature which could be changed in settings). In April 2011, Bebo added a new notification system, similar to Facebook's - a feature which had been much-requested in feedback. It notified users of new inbox messages, lifestream activity and more.

On January 30, 2012, access to Bebo became unavailable for 36 hours, resuming normal service during the early hours of February 1, 2012. A Bebo spokesperson told TechCrunch that the site was down due to "a technical clusterfuck".[20] Adam Levin, CEO of Bebo and Criterion Capital Partners, stated that they were trying to release some new features which caused the site to crash. No data was lost as a result of the outage. The crash triggered a belief that Bebo was gone for good, so that the hashtag #bebomemories trended worldwide on Twitter.[21]

2013 bankruptcy and sale

In May 2013, the company voluntarily filed for Chapter 11 bankruptcy protection.[22][23] However, Burke Capital Corporation receiver has clarified that Bebo remains "healthy" and "operating," and that the company was using its May 9 Chapter 11 filing in Los Angeles to "restructure some operational inefficiencies and other arrangements that are burdensome." Many analysts have questioned the value proposition that Bebo could offer users and do not fault CCP.[24]

On July 1, 2013, Michael and Xochi Birch, the original founders, purchased the social network back from Criterion Capital Partners (CCP) for $1 million. They tweeted "We just bought Bebo back for $1m. Can we actually re-invent it? Who knows, but it will be fun trying."[25]

On August 6, 2013, messages were posted on informing users that the site would be down for maintenance from August 7, 2013. On August 7, 2013, a video featuring Michael announcing his plan for the new Bebo was placed on the front page of the site. The video informed users that the site would be taken down while the Bebo team developed the new product. Many believed that this would be normal maintenance; however, it was revealed that the site would be closed for a few months. The announcement also stated that all user content had been deleted, but users' blog posts and images would be retrievable in downloadable format should members opt in to receive this. However, members who submitted emails still have not retrieved profile data (pictures, blogs, etc.). [26]

2015 return

In April 2014 Bebo started distribution of its smartphone apps, but the social network is still not available.[27]

A new site went live on January 7, 2015 announcing the new Bebo. The site is a launching board to the Google Play and Apple App stores for the new Bebo messaging app. The site also relaunched with a new slogan: "Probably Not for Boring People."[28]

Original website features

Users received a personal profile page where they would post blogs, photographs, music, videos, and questionnaires, which other users may answer. Additionally, users could add others as friends and send them messages, and update their personal profiles to notify friends about themselves.[1]

Each Bebo User received a profile, which included two specific modules: a comment section where other users could leave a message, and a list of the user's friends. Users could select from many more modules to add. By default, when an account was created the profile was private, which limited access to friends specifically added. The user could select the "Public Profile" option so the profile would still be visible to any other members of a school they may have joined. Bebo was youth based and the initial group of connections was based on others from the same school or schools they attended. Profiles may be personalized by a design template that is the background of the user's profile, known as a skin. Profiles also included quizzes which offer multiple choice, polls for their friends to vote in and comment on, photo albums which allows the user to upload an unlimited number of images with a maximum limit of 96 per album, blogs with a comments section, a list of bands of which the user is a fan, a list of groups that the user is a member of. A "Video Box" may be added, either hot-linked from YouTube or copied from a Bebo Media Content Provider's page.

Other features included:

Bebo system

Bebo runs on servers running the Resin Server and uses the Oracle Database system. It is estimated that Bebo had somewhere between 5000 and 8000 Phantom4 servers provided by Rackable Systems and has over 100TB of disk space across all of their servers.

Open Media Platform

Announced on the November 13, 2007, Bebo's Open Media Platform is a platform for companies to distribute content to the Bebo community. Content providers can bring their media player to Bebo, and monetize the advertising within it. Each content provider has a specialised page designed for video which showcases any Adobe Flash video content at the top of the profile. Many networks are signed up for the service, including CBS, Sky,, BBC and

Open application platform

Bebo joined OpenSocial, a set of common APIs for building social applications across the web. It announced plans for a developers platform and said it will make a further platform announcement. Bebo's Open Application Platform was launched in early December 2007 with just over fifty applications and is now host to hundreds.

Privacy and security

Inadvertent privacy breach by New Zealand ISP

On May 21, 2008, some users in New Zealand were temporarily given full access to other users' accounts.[30] Various users logged in under their own account were switched over to the accounts of other users at random intervals, some people gaining access to over 20 different users' accounts. People were sometimes given access to addresses and phone numbers of other members, and some took advantage of the situation by uploading pornography onto other members' accounts.[31] Bebo network engineers traced the error to a misconfigured proxy server in an Internet service provider (ISP) in New Zealand, which was later fixed. The ISP seemed to be interfering with its cache, thereby causing some of its customers to receive cached cookies and details from other users, likely because the ISP used dynamic IP addresses.


Bebo was sometimes used for role-playing characters from television programs, movies and novels. These Bebo character profiles were created and maintained by individuals, similar to a virtual world profile. The profiles may be of a fictional character or an invented character, and were most commonly set up in Bebo's 'classic layout' with the character's name, quotation, and biography.[32][33]


  1. 1 2 3 Burkeman, Oliver (2006-11-04). "Bebo, Michael and Xochi Birch". London: The Guardian. Retrieved 2010-06-14.
  2. " – Traffic Details from Alexa". Alexa Internet, Inc. Retrieved 2016-10-02.
  3. Curtis, Sophie (18 December 2014). "Bebo returns as bonkers hashtag-fuelled messaging app". The Telegraph. Retrieved 9 January 2015.
  4. "Bebo has been reincarnated as a crazy, hashtag-filled messaging app".
  5. "Bebo founder pays $1m to buy back site sold to AOL for $850m". Archived from the original on 6 August 2013. Retrieved 3 August 2013.
  6. Davis, Evan (2 July 2011). "The Future of the Web" (Audio). The Bottom Line. BBC Radio 4. Retrieved 9 January 2015.
  7. Garfield, Simon (18 June 2006). "How to make 80 million friends and influence people". The Observer. The Guardian. Retrieved March 2, 2015.
  8. O'Hear, Steve (14 August 2007). "Bebo overtakes MySpace in the UK". ZDNet.
  9. Hempel, Jessi (19 September 2007). "Bebo's British invasion". Fortune Magazine. Fortune. Retrieved 2 March 2015.
  10. 1 2 Edgecliffe-Johnson, Andrew (13 March 2008). "AOL to 'supercharge' Bebo revenues". Financial Times. London, UK. Financial Times. Retrieved March 2, 2015.
  11. "AOL acquires Bebo social network". BBC News. 13 March 2008. Archived from the original on 15 March 2008. Retrieved 2 March 2015.
  12. "Bebo sold by AOL after just two years". BBC News. 17 June 2010. Retrieved 2 March 2015.
  13. Swisher, Kara (April 7, 2010). "Bebo Not Worth a Pail of Spit to AOL? This Comes as a Shock to Exactly–Hmm–No One.". All Things D. Retrieved March 2, 2015.
  14. "AOL planning to sell or close Bebo". RTÉ News. RTÉ. 7 April 2010. Retrieved March 2, 2015.
  15. Bebo users release interstellar spamgasm at Gliese 581. (2008-10-09). Retrieved on 2015-02-14.
  16. Thank you to all the Bebo users who took part in A Message From Earth. (2008-10-17). Retrieved on 2015-02-14.
  17. ATTENTION SETI scientists! It's TOO LATE: ALIENS will ATTACK in 2049. (2015-02-13). Retrieved on 2015-02-14.
  18. AOL To Sell Bebo to Criterion Capital Partners. (2010-06-16). Retrieved on 2013-01-03.
  19. Criterion Capital Partners Acquires Bebo from AOL. (2010-06-17). Retrieved on 2013-01-03.
  20. Ha, Anthony (2012-01-30). "Is Bebo Finally Dead? (Update: Not Quite)". TechCrunch.
  21. McCarra, Darren (2012-01-30). "Bebo may have just shutdown". The Sociable.
  22. "Social Network Bebo Has Filed A Voluntary Chapter 11 Bankruptcy Petition". TechCrunch. 2013-05-09.
  23. "Bebo files for Chapter 11 bankruptcy".
  24. Pow, Helen (2013-07-01). "Bebo founders buy back worthless social network for million after selling it to AOL for $850million just five years ago". Daily Mail. London.
  26. page at April 3, 2014
  27. Cook, James (10 December 2014). "After Selling For $850 Million, Failed Social Network Bebo Is Relaunching As Something Much Cooler". Business Insider Inc. Retrieved 9 January 2015.
  28. "Group Surf". Bebo. Archived from the original on 11 May 2013. Retrieved 9 January 2015.
  29. Glitch opens Bebo users' private details to others – National – NZ Herald News. (2008-05-22). Retrieved on 2013-01-03.
  30. Bebo's HUGE error! (UPDATED). (2008-05-21)
  31. "How to Be a Bebo Roleplayer: 11 steps". wikiHow. 2010-11-18. Retrieved 2012-10-25.
  32. "How to Be the Best Bebo Roleplayer You Can Be: 7 steps". wikiHow. 2012-01-31. Retrieved 2012-10-25.

External links

Wikinews has related news: Exclusive look at Bebo
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