Type of site
Social network service
Owner Massive Media
Alexa rank Negative increase 2,621 (April 2014)[1]
Commercial Yes
Registration Required
Launched 1999 (1999) (as ASL.TO)

Netlog (formerly known as Facebox and Bingbox) was a Belgian social networking website specifically targeted at the global youth demographic. On Netlog, members could create their own web page, meet new people, chat, play games, share videos and post blogs.[2]

The site was founded and launched in 1999 under the name ASL.TO in Ghent, Belgium, by Lorenz Bogaert and Toon Coppens. In 2002 the name of the website was changed into Redbox, a website targeted to the Belgian youth. Starting from 2005, the social network was available in other countries in and outside Europe.[3] About one year later, the website was renamed ‘Netlog’.[4][5] By 2007, Netlog had attracted 28 million members and kept on growing the years after.[6][7][8] At its height, the site claimed to have over 94 million registered users across 20+ languages.

In January 2011, Netlog announced that the site would become part of Massive Media,[9] a global media group, focusing mainly on social media, and allowing product portfolio to expand into new markets. They also own,[10] a free social discovery platform launched in 2011, and Stepout, an application for meeting new people nearby (relaunched in late 2013).[11] As of 2015, the homepage shows a sign it has been merged with Twoo.


After joining the site, users could invite friends by e-mail or Facebook to join the network. In 2011, some users complained about the fact that this process wasn't clear enough.[12] In the meantime, Netlog changed the flow on the website, making it more clear, and the amount of complaints dropped.


Netlog had a localization technology ensuring that all content is geotargeted and personalized to each member’s profile. This enabled a member to have localized searches and overviews on the community, displaying only those member profiles of his or her own age range and region.

See also


  1. " Site Info". Alexa Internet. Retrieved 2014-04-01.
  8. Abboud, jb (November 1, 2007). "How Netlog Leaps Language Barriers". The Wall Street Journal.
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