Editor-in-chief Anna-Lise Aaen
Categories Lifestyle magazine
Frequency Ten times per year
Publisher Benjamin Media
Year founded 1978 (1978)
Company Bonnier Group
Country Denmark
Based in Herlev, Copenhagen
Language Danish
Website Idényt

Idényt (meaning New Ideas in English) is a Danish language lifestyle magazine freely distributed to households. The magazine is the world's largest free magazine and has been included in the Guinness Book of Records.[1]

History and profile

Idényt was established in 1978.[1] The founding publisher of the magazine is Kai Dige Bach A/S.[2] In 2002 Bonnier Group acquired 50 % of its publisher,[3] the Benjamin Media.[4] In 2009 Bonnier Group fully acquired both the publisher and the magazine.[5]

Previously Idényt was published on a quarterly basis.[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.[1] It has its headquarters in Herlev,[6] and offers articles about home and garden.[1] Anna-Lise Aaen is the editor-in-chief of the magazine.[4]

In 2001 Idényt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.[2]

See also


  1. 1 2 3 4 "Idényt - Enfocus Switch testimonial". enfocus. Retrieved 29 March 2015.
  2. 1 2 3 "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Retrieved 28 March 2015.
  3. "Vi i Villa Shows the Way for Homeowners". Bonnier Group. 8 July 2010. Retrieved 29 March 2015.
  4. 1 2 "Media Kit. idényt". Benjamin Media. Retrieved 29 March 2015.
  5. "Company history". Bonnier Publications. Retrieved 12 April 2015.
  6. Europa World Year. Taylor & Francis. 2004. p. 1439. ISBN 978-1-85743-254-1. Retrieved 21 April 2015.

External links

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