Dagbladet Børsen

Dagbladet Børsen
Type Newspaper
Format Compact
Owner(s) Bonnier
Founder(s) Theodor Hans Carsten Green
Publisher Dagbladet Børsen A/S
Editor Anders Krab-Johansen
Founded 1896 (1896)
Political alignment Liberal
Language Danish
Headquarters Copenhagen, Denmark
Circulation 57,144 (second half of 2013)
Website borsen.dk

Børsen (full name: Dagbladet Børsen) is a Danish newspaper specialising in business news published in Denmark.

History and profile

Børsen was founded in 1896[1][2] by merchant and editor Theodor Hans Carsten Green.[3][4] In 1899, it was changed into a newspaper with a particular focus on business and stock exchange content. From then and until 1909, Børsen was also formally associated with Grosserer-Societetet (en: The Merchant Society).[5]

In 1969 the majority shareholder became the Swedish Bonnier Group.[6] The publishing house changed its name to Forlaget Børsen Ltd. In 1970, the paper was reorganized to almost exclusively feature business news, resulting in an improved net circulation.[3] The success of the Swedish business magazine Veckans Affärer was functional in this change.[4]

Negotiations are underway for Bonnier Group to sell Børsen to JP/Politikens Hus at the price of 800 million kroner.[7]

Børsen is published on weekdays[1][8] and is based in Copenhagen.[6]

Børsen has no political affiliation, but it supports the free market economy and private business as well as worldwide trade.[9] The paper publishes a list, Børsen Guld.[10]


In 1948 the circulation of Børsen was 8,400 copies.[8] During the last six months of 1957 the paper had a circulation of 7,552 copies on weekdays.[11] It was 7,413 copies in 1960 and 6,934 copies in 1970.[8] Its circulation rose to 31,414 copies in 1980 and to 42,933 copies in 1990.[8] From 1991 to 1994 the paper had a fixed circulation of 42,000 copies.[12] Its circulation was 41,000 copies in 1995, again 42,000 copies in 1996 and 41,000 copies in 1997.[12] It slightly rose to 43,000 copies in 1998 and to 45,000 copies in 1999.[12]

Børsen had a circulation of 53,000 copies for both the first quarter of 2000 and for 2000 as a whole, making it one of the top 20 newspapers in the country.[12][13] Its circulation was 58,000 copies in 2001,[12] 60,000 copies in 2002.[14] and 62,000 copies in 2003[15] and 67,000 copies in 2004.[16] In 2005 its coverage reached 236,000 people with a total coverage of 570,000 people when its website and accompanying magazines were included.[17] The same year its circulation was 68,900 copies.[1]

The circulation of Børsen was 70,503 copies in 2006[18] and 71,419 copies in 2007.[19] The paper had a circulation of 72,086 copies in 2008 and 72,490 copies in 2009.[20] It was 72,868 copies in 2010 and 66,639 copies in 2011.[20] The net circulation per issue was 57,144 copies in the second half of 2013.[21]


Since 1 March 1993 the newspaper has stood out by its use of salmon-pink paper, an intentional reference to the British Financial Times. As of 2011, the newspaper was redesigned, incorporating salmon-pink further by also using the color across all platforms.[22] Magenta was also chosen as a signal color, PT Serif as the primary typeface, and the logo was replaced by a new, hand-drawn one made by the Danish designer Jan Andersen.[23]


  1. 1 2 3 "Factsheet Denmark" (PDF). Ministry of Foreign Affairs of Denmark. January 2007. Retrieved 24 November 2014.
  2. Carmelo Mazza; Jesper Strandgaard Pedersen (July 2004). "From Press to E-media? The Transformation of an Organizational Field" (PDF). Organization Studies. 25 (6). Retrieved 12 April 2015.
  3. 1 2 Den Store Danske – Børsen
  4. 1 2 Peter Kjær; Tore Slaatta (2007). Mediating Business: The Expansion of Business Journalism. Copenhagen Business School Press DK. p. 40. ISBN 978-87-630-0199-1. Retrieved 14 November 2014.
  5. Jose L. Alvarez; Carmelo Mazza; Jordi Mur, eds. (October 1999). "The management publishing industry in Europe" (Occasional Paper No:99/4). University of Navarra. Retrieved 27 April 2015.
  6. 1 2 "Dagbladet Børsen". Bonnier Group. Retrieved 11 November 2014.
  7. Legarth Schmidt, Anders (8 January 2016). "JP/Politikens Hus køber Børsen". Politiken (in Danish). Retrieved 8 January 2016.
  8. 1 2 3 4 Peter Kjær (2005). "The evolution of business news in Denmark 1960-2000: context and content" (PDF). Copenhagen Business School Working Papers (16). Retrieved 24 March 2015.
  9. Adam Lindgreen (2004). "The design, implementation and monitoring of a CRM programme: a case study". Marketing Intelligence & Planning. 22 (2): 160–186. doi:10.1108/02634500410525841.
  10. Charles J. Fombrun (2007). "List of Lists: A Compilation of International Corporate Reputation Ratings" (PDF). Corporate Reputation Review. 10 (2): 144–153. doi:10.1057/palgrave.crr.1550047. Retrieved 30 December 2014.
  11. Britt-Mari Persson Blegvad (1964). "Newspapers and Rock and Roll Riots in Copenhagen". Acta Sociologica. 7 (3). JSTOR 4193580.
  12. 1 2 3 4 5 "Culture" (PDF). Danmarks Statistik. Archived from the original (PDF) on 9 May 2015. Retrieved 9 May 2015.
  13. "The 20 largest daily newspapers 2000" (PDF). Danmarks Statistik. Retrieved 15 February 2015.
  14. "World Press Trends 2003" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 15 February 2015.
  15. "World Press Trends" (PDF). Paris: World Association of Newspapers. 2004. Retrieved 8 February 2015.
  16. "Media pluralism in the Member States of the European Union" (PDF). Commission of the European Communities. Brussels. 16 January 2007. Retrieved 27 March 2015.
  17. Børsen - Mediepræsentation 2005 (PDF)
  18. "Top ten daily newspapers by circulation 2006". Nordicom. Retrieved 8 March 2015.
  19. "The Nordic Media Market" (PDF). Nordicom. 2009. Retrieved 7 March 2015.
  20. 1 2 "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 5 December 2014.
  21. Dansk Oplagskontrol – Børsen, Second half of 2013 (PDF)
  22. Anders Krab: Vi elsker pink, 28 September 2011
  23. Jan Andersen. Redesign of financial newspaper Behance.

External links

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