Sydsvenska Dagbladet Snällposten

Sydsvenskan's headquarters in Malmö.
Type Daily newspaper
Format Compact
Owner(s) Bonnier Group
Editor-in-chief Lars Dahmén
Founded 1870 (1870)
Language Swedish
Headquarters Malmö, Sweden
Circulation 99,800 (2013)
ISSN 1652-814X

Sydsvenska Dagbladet Snällposten, generally known simply as Sydsvenskan (Swedish pronunciation: [ˈsyːdˌsvɛnskan], The South Swedish), is a daily newspaper published in Scania in Sweden.

History and profile

Sydsvenskan was founded in 1870.[1] In 1871 the paper merged with Snällposten which was started in 1848.[1] Sydsvenskan is headquartered in Malmö[2] and mostly distributed in southern Scania. Its coverage is characterized by local news from southwest Scania in addition to a full coverage of national, EU, and international news. The paper is owned by the Bonnier Group[3] which bought it in 1994.[2]

Until 1966, Sydsvenskan had close ties to the Rightist Party (now Moderate Party).[4][5] In the Swedish debate about the country's role in the EU and in relation to the Eurozone, the paper has emphasized the importance of a closer political, economical, and cultural affiliation to Europe.[4] Its stated editorial position is "independent liberal".[3]

The newspaper changed its format from broadsheet to compact format on 5 October 2004.[6][7]

Introduction and then removal of paywall

Sydsvenskan introduced a soft paywall in February 2013. Those who did not have a paper subscription could view a maximum of 20 free articles per month.[8] A year after, this was changed to 5 articles per week.[9] Subscription models were available from 28 Swedish kronor, with the cheapest one giving full access to the website.[8] In August 2014, this was raised to 59 Swedish kronor (around US$7.10), as the former price was an introductory price.[10] A year after the introduction of the paywall, 60,000 subscribers had created accounts on the website and 4,000 had purchased a digital subscription.[9]

In January 2016, Sydsvenskan removed the paywall, with the editor-in-chief Pia Rehnquist saying that having a paywall had led to a general belief that you had to pay to read the website. She also said that the digital part is going well but they thought it would better to reach more readers.[11][12]

Acquisition of Helsingborgs Dagblad

In the end of April 2014, Sydsvenskan acknowledged their intention to buy Helsingborgs Dagblad. A deal was reached in the end of May and the Swedish Competition Authority approved it around two weeks after.[13] A strong reason was reported to be that both newspapers had seen their ad revenue decrease heavily.[14]


The former main headquarters in Malmö.

In 1998 the circulation of Sydsvenskan was 125,000 copies on weekdays and 146,000 copies on Sundays.[2] The paper had a circulation of 129,300 copies on weekdays in 2005.[3] It was 94,800 copies in 2012.[15] The circulation of the paper was 99,800 copies in 2013.[16]

See also


  1. 1 2 Karl Erik Gustafsson; Per Rydén (2010). A History of the Press in Sweden (PDF). Gothenburg: Nordicom. ISBN 978-91-86523-08-4. Retrieved 13 February 2015.
  2. 1 2 3 Stig Hadenius; Lennart Weibull (1999). "The Swedish Newspaper System in the Late 1990s. Tradition and Transition" (PDF). Nordicom Review. 1 (1). Retrieved 31 December 2014.
  3. 1 2 3 "Swedish mass media" (PDF). Swedish Institute. 2006. Archived from the original on 25 September 2013. Retrieved 18 November 2014.
  4. 1 2 Torbjörn Vallinder. "Sydsvenska Dagbladet Snällposten". Nationalencyklopedin (in Swedish). Retrieved 10 April 2013.
  5. Eurotopics Media Index
  6. "The press in Sweden". BBC News. 2004. Retrieved 18 November 2014.
  7. "11 Swedish dailies become tabloids". Media Culpa. 11 September 2004. Retrieved 8 April 2015.
  8. 1 2 "Så lanseras Sydsvenskans betalvägg". Dagens Media (in Swedish). 4 February 2013. Retrieved 2 March 2014.
  9. 1 2 "Sydsvenskan skruvar åt sin betallösning". Journalisten (in Swedish). 3 February 2014. Retrieved 2 March 2014.
  10. "Därför chockhöjer Sydsvenskan priset". Resumé (in Swedish). 18 August 2014.
  11. "Sydsvenskan skrotar betalväggen". Resumé (in Swedish). 19 January 2016.
  12. "Sydsvenskan skrotar betalväggen". Journalisten (in Swedish). 19 January 2016.
  13. "Konkurrensverket godkänner tidningsaffär". Sveriges Radio (in Swedish). 9 July 2014.
  14. "Sydsvenskan köper HD". Medievärlden (in Swedish). 23 April 2014.
  15. Frank Eriksson Barman (2014). "In search of a profitability framework for the local daily newspaper industry. A case study at Göteborgs-Posten" (Report). Gothenburg: Chalmers University of Technology. Retrieved 6 March 2015.
  16. "Top 20 daily paid-for newspapers in the Nordic countries 2013". Nordicom. Retrieved 3 March 2015.
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