|Type of business||Private|
Type of site
|Available in||Simplified Chinese|
|Key people||Zhang Dou|
|Services||Social network service, MV|
"Watch good music"|
|Alexa rank||259 (May 2012)|
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The website started when the founder could not easily find the music video which he was looking for, or when he found it on some site that had too many ads. Currently YinYueTai has no ads, and unlike YouTube where you can find multiple copies of the same music video, YinYueTai only keeps one copy of each music video on site for easy search.
YinYueTai has copyright agreements with Sony Music, Universal Music, Warner Music, Rock Records, B'in Music, AVEX, S.M. Entertainment, JYP Entertainment, and others home and abroad, including MBC, KBS and other overseas television networks.
Starting in July 2011, the site began to have a monthly music video chart in five different categories based on the artist's region (Mainland, Hong Kong and Taiwan, Europe and United States, Korea, and Japan), and in November the site began to have a weekly chart.
Top music videos
As end of May, 2012, M.I.C's "Get It Hot" has been on the weekly chart for 29 weeks under the Mainland China category, Leehom Wang's "Still In Love with You" is 26 weeks under the Hong Kong and Taiwan category, Avril Lavigne's "Wish You Were Here" is 29 weeks under the Europe and United States category, f(x)'s "Hot Summer" is 23 weeks in under the Korea category, and Hey! Say! JUMP's "SUPER DELICATE" is 14 weeks under the Japan category.
South Korean girl group T-ara became the first artist to have two music videos with over 100 million views on YinTueTai, with "No. 9" (133 million) and "Sugar Free" (122.8 million).