Phoenix Television

Phoenix Satellite Television Holdings Limited
Television network,
Satellite television and
Cable television
Traded as (SEHK: 2008)
Industry Broadcasting & Cable TV
Founded 1996
Headquarters Tai Po, New Territories
Hong Kong
Key people
Liu Changle (Chairman and chief executive officer),
Chui Keung (Deputy chief executive officer, Chief Compliance Officer),
Liu Shuang (Chief Operating Officer of Phoenix Satellite TV, CEO of Phoenix New Media)
Products Television content, Television programming
Revenue HK$1,530,505,000 (2009)[1]
HK$325,110,000 (2009)[1]
HK$299,746,000 (2009)[1]
Parent 21st Century Fox[2]
Website [3]
Phoenix Chinese Channel
Launched 31 March 1996
Owned by Phoenix Television
Country Hong Kong
Broadcast area Asiaregion
Sister channel(s) Phoenix InfoNews Channel
Phoenix Chinese News and Entertainment Channel
Phoenix North America Chinese Channel
Phoenix Movies Channel
Phoenix Hong Kong Channel
TVB Network Vision (Hong Kong) Channel 80
Astro (Malaysia) Channel 312 (SD)
Channel 84
SkyCable (Philippines) Channel 90 (Phoenix Chinese Channel), Channel 89 (Phoenix InfoNews Channel)
Destiny Cable (Philippines) 90 (Phoenix Chinese Channel), Channel 89 (Phoenix InfoNews Channel)
First Media (Indonesia) Channel 203 (Phoenix Chinese Channel), Channel 202 (Phonenix InfoNews Channel)
TrueVisions (Thailand) Channel 779 (Phonenix InfoNews Channel)
StarHub TV (Singapore) Channel 805 (HD)
Cable TV Hong Kong (Hong Kong) Channel 20
Macau Cable TV (Macau) Channel 314
Cablelink (Philippines) Channel 250
Now TV (Hong Kong) Channel 548
Phoenix Chinese Channel
Traditional Chinese 鳳凰衛視中文台
Simplified Chinese 凤凰卫视中文台
Hanyu Pinyin Fènghuáng Wèishì Zhōngwén Tái
Phoenix Television
Traditional Chinese 鳳凰衛視
Simplified Chinese 凤凰卫视

Phoenix Satellite Television Holdings Ltd or Phoenix Television is a Hong Kong–based Mandarin and Cantonese-language television broadcaster that serves the Chinese mainland and Hong Kong along with other markets with substantial Chinese viewers. It has six different television channels, including Phoenix InfoNews Channel, Phoenix Chinese Channel, Phoenix Movies Channel, and Phoenix Hong Kong Channel. Phoenix Television provides news, information, and entertainment programmes.

Phoenix is one of the few private broadcasters permitted to broadcast in mainland China.

The company's head office is located in Tai Po, New Territories, Hong Kong, and it also has correspondents offices in Beijing, Shanghai, and Shenzhen. The Shenzhen office is said to be responsible for one half of the TV programs' production.[4]


The China Phoenix Building is the Shenzhen headquarters of Phoenix Television

Phoenix started Phoenix Chinese Channel on 31 March 1996. During these years, the development of satellite allowed them to expand their broadcast to 53 countries and regions with more than 20 million viewers worldwide, of which more than 62% are Chinese-speaking people. It now covers over 150 countries and regions around the world with an estimated 300 million audience, among which, over 42 million households with more than 150 million viewers are from the Mainland China.

Phoenix Chinese Channel, Phoenix Movies Channel and Phoenix InfoNews Channel are broadcasting via cable in Hong Kong and via satellite to Taiwan, mainland China and other regions globally.

The Phoenix InfoNews Channel was established on 1 January 2001. It was the first Chinese-language channel that covered news from the regions of Greater China, including mainland China, Taiwan and Hong Kong. There is 24-hour broadcasting on financial news, stock market information as well as news headlines worldwide. In addition, it provides comments and analysis prepared by analysts on current issues and topics.

In January 2003, the Chinese State Administration of Radio, Films and Television (SARFT) (中國國家廣播電影電視總局) granted landing rights (落地權) to Phoenix InfoNews Channel, making it one of the few non-government owned television broadcasters in mainland China.

The Phoenix CNE channel was founded to broadcast in Europe, and the Phoenix North America Chinese Channel established to broadcast in the Americas. In 2005 California-based broadcast and engineering director Tai Wang Mak was arrested for conspiring with his brother, Chi Mak, to act as an intelligence agent for China. A 10-year prison sentence was announced in 2008.[5][6]

On 28 March 2011 Phoenix Television launched its brand-new Phoenix Hong Kong Channel broadcasting exclusively in Cantonese.[7]

In 2011, Phoenix New Media formed a partnership with the British Broadcasting Corporation to offer BBC programming on Phoenix's digital media platforms. This was followed by a similar partnership with the National Film Board of Canada in 2012, in which 130 NFB animated shorts and documentary films will be offered digitally in China.[8]


Phoenix TV operates the following channels:

  1. Phoenix Chinese Channel, launched on 31 March 1996, one of the long-term foreign broadcasters in China
    • Phoenix Chinese Channel Australia Edition, launched on August 1999
    • Phoenix Chinese Channel Japan Edition, launched on September 2009
  2. Phoenix Movies Channel, launched on 28 August 1998. It is now an encrypted pay-television service in China and worldwide.
  3. Phoenix InfoNews Channel, launched on 1 January 2001, a 24-hour news channel.
  4. Phoenix North America Chinese Channel, launched on 1 January 2001, which now broadcasts on both EchoStar and DirectTV satellite systems and shares the same programming with "Phoenix Chinese News and Entertainment Channel" (Phoenix CNE Channel).
  5. Phoenix Chinese News and Entertainment Channel (also known as Phoenix CNE Channel), launched on August 1, 1999, which is now a 24-hour channel based in London and broadcasting via satellite Eurobird 1 across Europe.
  6. Phoenix Hong Kong Channel, launched on 28 March 2011, a Cantonese channel.


Phoenix features a mix of programmes, ranging from political and economic news and current affairs through talk shows, film and music reviews to movies, and mini series in both Chinese and foreign origins.

Since 1 September 2001, Phoenix Television has been broadcasting a range of United Nations television programming including 57 episodes of "UN in Action", 39 episodes of "World Chronicle", and also some awarded-winning documentaries. Phoenix is co-operating with the United Nations to produce more programmes.

The service of Phoenix is extended to WAP, which facilitates news messages transferred through the mobile technology (SMS and MMS). The service is charged.



Phoenix Satellite Television holdings Ltd is a public limited company. Shareholders include Today's Asia Ltd. with 37.5% of the company, China Mobile Hong Kong Company Limited with 19.9%, Xing Kong Chuan Mei Group Co., Ltd./Fox Networks Group Asia (wholly owned by 21st Century Fox) with 17.6%, China Wise International Ltd. with 8.3% and the public with 16.7%.[9] The state controlled broadcaster China Central Television (CCTV) was given a 10% interest upon the firm's founding. According to CEO Liu Changle, granting the stake to CCTV "was a symbolic gesture to show we wouldn't oppose the Communist Party."[10]


Liu Changle (劉長樂), the CEO and founder of Phoenix TV, was a journalist for the Communist-party controlled Central People's Broadcasting Station after the Cultural Revolution and had become one of China's richest men by the 1990s, being well-connected to the Beijing leadership.[10]

Mr. Shuang Liu (刘爽), assumed the position of COO of Phoenix TV on 17 February 2014. He continues to be the CEO of Phoenix New Media Limited (NYSE: FENG), a new media company in China.[11]

Key staff

Mandarin news anchors

Phoenix Television features many well-known news anchors and talk show hosts. Most of them are degree holders in communications or language studies. Most are bilingual in Mandarin Chinese and English.

Some of their key news presenters are:

Cantonese news anchors


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