Nickelodeon Universe

For the Nickelodeon themed area inside various theme parks, see Nickelodeon Central.
Nickelodeon Universe

Nickelodeon Universe
Slogan Nickelodeon wins.
Location Bloomington, Minnesota, United States
Coordinates 44°51′15″N 93°14′32″W / 44.85417°N 93.24222°W / 44.85417; -93.24222Coordinates: 44°51′15″N 93°14′32″W / 44.85417°N 93.24222°W / 44.85417; -93.24222
Owner Triple Five Group
(under license from Viacom)
Opened Camp Snoopy – August 11, 1992
Nickelodeon Universe – March 15, 2008
Previous names Knott's Camp Snoopy (1992–2005)
Camp Snoopy (2005–2006)
The Park at MOA (2006–2008)
Operating season Indoors, open all year
Area 7 acres (28,000 m2)
Total 27+
Roller coasters 5
Water rides 1
Website Official Website

Nickelodeon Universe (originally Knott's Camp Snoopy, later known as The Park at MOA) is a 7-acre (28,000 m²) indoor amusement park and the center of the Mall of America (MOA), in Bloomington, Minnesota, USA.

The amusement park is co-owned by The Triple 5 Group, which is the owner of Mall of America, Inc. Triple 5 Group also owns West Edmonton Mall, which also has an amusement park in the mall called Galaxyland.


Nickelodeon Universe is primarily lit by a glass ceiling, which is also the source of most of the heat for Mall of America. It was originally built by the then-owners of Knott's Berry Farm in Buena Park, California. The floor has a wide variance in height – the highest ground level in the park is 15 feet (4.6 m) above the lowest. This allows for a far more naturalistic experience than would normally be found in an indoor amusement park.

The park has 5 roller coasters and 1 water ride, but mainly has flat rides due to space constraints. Near the SpongeBob SquarePants Rock Bottom Plunge roller coaster is the site of home plate for Metropolitan Stadium, which was previously located on the site of the Mall.


Camp Snoopy

The map of Camp Snoopy.
Woodstock near the Screaming Yellow Eagle.

The park was opened as Knott's Camp Snoopy, and later became Camp Snoopy. Its theme was the Charles M. Schulz "Peanuts" comic strip characters. Camp Snoopy themed areas are still located at Cedar Point and Knott's Berry Farm, also owned by Cedar Fair.

Camp Snoopy was never aggressively themed to the Peanuts franchise; the park had a very outdoors and woodsy feel with more subtle references to the Peanuts franchise. Much of the original theming in the Camp Snoopy fountain and all around the park was already toned down by the time the rights to the Peanuts characters were lost.

Theming that was removed from the park prematurely and was never replaced includes various kites near the ceiling, Charlie Brown and Lucy playing baseball above the Sports Grill restaurant (although their baseball remained suspended in the air afterwards), theming in Snoopy fountain, the retheming of Snoopy Boutique, Snoopy Bouncer, and the Snoopy Shop[1] and much smaller theming.

On April 7, 1998, New Horizon Kids Quest, Inc. opened a Kids Quest hourly child care facility in Knott's Camp Snoopy. It incorporated 17,385 square feet (1,615.1 m2) and served children ages six weeks to twelve years until it was removed in 2007.[2] It is now the "Dutchman’s Deck Adventure Course" ropes course, slides and zip line.

In 2005, there were plans to revitalize the Camp Snoopy image, and a new logo was introduced in October, called the "roller coaster logo" to replace the "canoe logo". However, this did not last long, as there were even bigger and unexpected changes coming within the next few months.

The Park at MOA

On January 9, 2006, Mall of America management announced that talks between MOA and Cedar Fair Entertainment Co. (which owns the national rights to amusement-park branding of the Peanuts license) had broken down, primarily over the mall's rights to effectively market its park within and outside the United States, and effective January 19, the park's Peanuts branding would end, the park being temporarily renamed "The Park at MOA" while new branding was being applied. All traces of the Peanuts branding was removed, some very sloppily,[3] although the gift shops were allowed to continue selling Peanuts merchandise without the Camp Snoopy label. The inflatable Snoopy character was removed and it took several months before it was finally replaced by a generic tree house inflatable. Many other landmarks in the park were either replaced by generic landmarks or not replaced at all.[4]

Nickelodeon Universe

Original Nickelodeon Universe logo (2008–2010).

The park's new licensing deal and name, "Nickelodeon Universe", was announced on July 25, 2007.[5] Construction began on August 27, 2007, work was completed in sections so 80 percent to 90 percent of the park remained accessible at all times. Nickelodeon Universe was completed on March 15, 2008.[6]

New rides include SpongeBob SquarePants Rock Bottom Plunge, a Gerstlauer Euro-Fighter style coaster themed after the Nickelodeon show SpongeBob SquarePants, the Splat-O-Sphere, a tower drop-ride in the center of the park, and the Avatar Airbender, a surf-rider attraction located in the center of the park as well and Brain Surge which is on the side of the park. The shooting gallery beneath the Ripsaw/Orange Streak roller coaster was gutted and was replaced by Rugrats Reptarmobiles.

The site of the Mystery Mine Ride was completely demolished to make way for SpongeBob SquarePants Rock Bottom Plunge. This site also included an Old Time Photography studio and restrooms. Old Time Photography relocated into the mall (but not within the park) and restrooms did not return in this section of the park. The site of Yogi's Big Rescue was reformatted into Jimmy Neutron's Nicktoon Blast. Levy Restaurants partnered with Nickelodeon Universe to include a themed restaurant at the park. The restaurant was called EATS and is located in the former Park at MOA food court. Recently, the partnership ended; the EATS area closed and was replaced with a butterfly display.

On March 12, 2008, the Star Tribune reported that the price of ride points, daily wristbands, and, in particular, annual passes, would take a significant price hike once the park transitioned to Nickelodeon Universe. The price for an annual pass, which had remained $99 per year since the park opened in 1992, would increase to $250, and daily wristbands would be raised from $24.95 to $29.95. Then in 2014, prices rose to where they currently stand at $32.99 for a daily wristband. On April 2015, the price for the annual pass drops down to $139. Some decreed the price increases as being unjustifiably high when compared to other parks, such as much larger Walt Disney World at $249.95 and local park Valleyfair at $79.95–$99.95. Others defended the pricing as necessary to accommodate the millions of dollars of investment needed to rebrand the park as Nickelodeon Universe.[7]

Even though the Nickelodeon cable channel changed their logo in September 2009, Nickelodeon Universe still continued to use a variant of the splat logo. The old logo was phased out after the new, all-text Nickelodeon Universe logo was revealed in an ad for the park's New Year's Eve event.[8] The new logo has now replaced all of the old logos on the website, and in the park.

Other Locations

New Orleans

On August 18, 2009, Nickelodeon and Southern Star Amusement announced that the second Nickelodeon Universe would be in New Orleans, Louisiana and tentatively would open around the end of 2010. It was set to be the first outdoor Nickelodeon Universe theme park, but on November 9, 2009, Nickelodeon announced that it had ended the licensing agreement with Southern Star Amusements.[9]

New Jersey

In September 2016, the Triple Five Group announced that a Nickelodeon Universe amusement park would fill the indoor amusement park space in the American Dream Meadowlands mall in East Rutherford, New Jersey.[10]

Rides and attractions

The park is free to enter, but the rides require patrons to purchase a varying number of tickets (points), depending upon the type of ride. All-day unlimited ride wristbands and annual passes are also available.

Roller coasters

Ride Name Opened Manufacturer Model/Type Former Name Notes
Avatar Airbender 2008 INTAMIN Worldwide SurfRider Coaster Replaced water fountain area in the center of the park
Back At The Barnyard Hayride 1995 Zamperla Dragon Little Shaver (1995–2007) Replaced Huff and Puff (1992-1995)
Fairly Odd Coaster 2004 Gerstlauer Amusement Rides Spinning Coaster Model 420/4 Timberland Twister (2004–2007)
Pepsi Orange Streak 1992 Zierer Tivoli — Custom Pepsi Ripsaw (1992–2007)
SpongeBob SquarePants Rock Bottom Plunge 2008 Gerstlauer Amusement Rides Euro-Fighter (Custom) Replaced Mystery Mine 1992-2007

Thrill Rides

Ride Name Opened Manufacturer Model/Type Former Name Notes
BrainSurge 2010 Chance Rides UniCoaster Based on the game show of the same name
Jimmy Neutron's Atomic Collider 1992 Zierer Hexentanz Treetop Tumbler (1992–2007)
Shredder's Mutant Masher 2015 Chance Rides Revolution 20 Replaced Danny Phantom Ghost Zone
Jack's Big Music Show 2008 Moser Rides Spring Ride (4x4) Based on the same name as the TV show.
Teenage Mutant Ninja Turtles Shell Shock 2012 Gerstlauer Amusement Rides Sky Fly Replaced Tak Attack
Barnacle Blast 2014 Unknown Zip Line Part of Dutchman's Deck Adventure Course.

Family rides

Ride Name Opened Manufacturer Model/Type Former Name Notes
Backyardigans Swing-Along 1992 Zierer Wave Swinger Kite-Eating Tree
Nick O Round 1992 Chance Rides 36' Carousel Character Carousel (1992-2007)
Jimmy Neutron's Nicktoon Blast 2008 Chance Rides Motion Simulator Replaced Yogi's Big Rescue (2006-2007)
El Circulo Del Cielo 1992 Chance Rides Century Wheel Skyscraper Ferris Wheel
Ghost Blasters 1996 Sally Corporation Ghost Blasters
Flyover America[11] 2016 Brogent Technologies I-Ride Similar to Disney's Soarin' Over California
Fairy World Taxi Spin 2008

Kid rides

Ride Name Opened Manufacturer Model/Type Notes
Lazytown Sportacopters 1992 Zamperla Pedal Helicopters Formerly known as Woodstock Whirlybirds
Big Rigs 1992 Zamperla Convoy Formerly known as Truckin'
Blue's Skidoo 2008 Replaced Red Baron
Bubble Guppies Guppy Bubbler 2015 Zamperla Samba Tower - Custom Replaced Boots' Balloon Fiesta
Rocket Power Bumper Beach 1992 Bertazzon Formerly Lucy's Crabbie Cabbies
Diego's Rescue Rider 1992 Zamperla Crazy Bus Formerly known as Camp Bus.
La Aventura de Azul 1992 Zamperla Rio Grande Train - Custom
Pineapple Poppers 2008 Replaced Bounce formerely known as Snoopy Bounce
Rugrat Reptarmobiles 2008
Swiper's Sweeper 1992 Zamperla Speedway
Wonder Pet's Flyboat S&S Worldwide Frog Hopper

Former Rides

Ride Name Opened Closed Manufacturer Model/Type Notes
Tak Attack 1998 2011 Zamperla Rotoshake Formerly known as "Mighty Axe" and replaced by Teenage Mutant Ninja Turtles Shell Shock
Balloon Race 1992 2015 Morgan Balloon Chase Replaced by Bubble Guppies Guppy Bubbler
Danny Phantom Ghost Zone 1992 2015 Chance Rides Falling Star Formerly known as "Screaming Yellow Eagle" and replaced by Shredder's Mutant Masher


Former Dining


Former retail


Other attractions



  1. Archived May 9, 2006, at the Wayback Machine.
  2. Archived March 23, 2008, at the Wayback Machine.
  3. "Nick Universe at the Mall of America - A photographic reflection - MiceChat". Retrieved 2016-08-04.
  4. Archived March 5, 2006, at the Wayback Machine.
  5. Carissa Wyant, MOA unveils Nickelodeon theme park name, Minneapolis / St. Paul Business Journal, July 25, 2007.
  6. Archived February 14, 2008, at the Wayback Machine.
  7. Archived May 11, 2008, at the Wayback Machine.
  8. Archived February 28, 2009, at the Wayback Machine.
  9. Jaquetta White (2009-11-09). "Nickelodeon ends licensing agreement with Southern Star". Retrieved 2015-09-19.
  10. "SpongeBob, Ninja Turtles sign on with American Dream". (The Record). 13 September 2016. Retrieved 15 September 2016.
  11. Webb, Tom. "Mall of America ride will fly you over U.S. 'landmarks'". Retrieved 2015-09-19.
  12. Archived June 12, 2008, at the Wayback Machine.

External links

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