|Industry||Television and movie studio|
|Successor||Marvel Films Animation (as MEG/ME internal animation division)|
|Headquarters||Hollywood, Los Angeles, California|
Marvel Productions Ltd., later known as New World Animation Ltd., was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainment and eventually of News Corporation (Fox Entertainment Group).
Marvel Productions produced animated television series, motion pictures, and television specials such as Spider-Man and His Amazing Friends, My Little Pony: The Movie, The Transformers: The Movie, The Incredible Hulk, as well as G.I. Joe: The Movie. Most of Marvel Productions' back catalog is currently owned by The Walt Disney Company.
DePatie-Freleng Enterprises (1963–1981)
The company began in 1963 as DFE Films and was sold to Cadence Industries, Marvel Comics Group's owner, in 1981 after DFE founder and company executive Friz Freleng departed the company to return to his former job at Warner Bros. Animation. Freleng's business partner and DFE co-founder David H. DePatie continued to work for the company under the Marvel banner for several years until his retirement.
Marvel Productions (1981–1993)
Marvel Productions opened its Los Angeles studio in 1981. In 1984, Margaret Loesch joined Marvel Productions as President and Chief Executive Officer. Marvel Comics Group, owned by Cadence Industries Corporation since 1968, was sold to New World Pictures in 1986 along with Marvel Productions and incorporated as Marvel Entertainment Group (MEG).
With New World having cash flow problems, MEG was sold in January 1989 to Andrews Group, a MacAndrews and Forbes subsidiary, owned by Ronald Perelman. However, New World kept Marvel Productions and merged it with its own television business. MP moved their offices from Van Nuys to West Los Angeles in May 1989. New World's problems continued, which led them to also be acquired by the Andrews Group within the year. Loesch left for Fox Kids in 1990. In December 1992, New World formed New World Family Filmworks and New World Action Animation, headed by Marvel Productions president Rick Ungar, to produce $20 million worth of family entertainment programming.
New World Animation (1993–1996)
Marvel Productions was renamed New World Animation in November 1993. In 1994, Marvel and New World started up Marvel Films including Marvel Films Animation. New World Animation (The Incredible Hulk), Saban (X-Men), and Marvel Films Animation (Spider-Man), each produced a Marvel series for television. Tom Tataranowicz was in charge of both Marvel Films Animation and New World Animation during this period.
News Corporation subsidiary
New World Pictures, along with New World Animation and Marvel Films Animation, was sold by Andrews Group to News Corporation/Fox in August 1996. At the same time, Saban Entertainment secured the rights from Marvel Entertainment Group for Captain America, Daredevil and Silver Surfer and additional characters to be developed into four series and 52 episodes over the next seven years.
Fox Children's Productions and Saban Entertainment merged to form Fox Kids Worldwide, a holding company and joint venture, in 1996.
Fox Family, along with its subsidiaries, was purchased by the Walt Disney Company for $5.3 billion in 2001, with Saban Entertainment renamed to BVS Entertainment after the purchase. On August 31, 2009, Disney acquired Marvel Entertainment for $4 billion, reunifying both Marvel Productions and Marvel Entertainment under the same corporate banner.
|Spider-Man and His Amazing Friends||1981||NBC||Marvel property, paired with The Incredible Hulk|
|The Incredible Hulk||1982||NBC||Marvel property, paired with Spider-Man and His Amazing Friends|
|Meatballs & Spaghetti||1982||CBS||co-production with InterMedia Entertainment Company|
|Pandamonium||1982||CBS||co-production with InterMedia Entertainment Company|
|Dungeons & Dragons||1983||CBS||co-production with TSR Entertainment/Dungeons and Dragons Entertainment Corp|
|Jim Henson's Muppet Babies||1984||CBS||based on Jim Henson's Muppets, paired with Little Muppet Monsters as Muppets, Babies and Monsters|
|The Transformers||1984||Syndication||based on Hasbro toyline of same name|
|Pink Panther and Sons||1984||NBC||as DePatie-Freleng Enterprises, co-production with Hanna-Barbera Productions|
|Jim Henson's Little Muppet Monsters||September 14, 1985 - September 28, 1985||CBS||based on Jim Henson's Muppets, paired with Muppet Babies as Muppets, Babies and Monsters|
|G.I. Joe: A Real American Hero||1985||Syndication||based on Hasbro toyline of same name|
|Super Sunday (aka Super Saturday)||1985||Syndication||based on Hasbro toyline of same name|
|Jem and the Holograms||1986||based on Hasbro toyline of same name|
|Inhumanoids||1986||based on Hasbro toyline of same name|
|My Little Pony 'n Friends||1986||Syndication||based on Hasbro toyline of same name|
|Defenders of the Earth||1986||Syndication||co-production with King Features Syndicate|
|Fraggle Rock||1987||NBC||based on Henson's Fraggle Rock|
|Dino-Riders||1988||Syndication||aired as part of the Marvel Action Universe block|
|RoboCop||1988||Syndication||co-production with Orion Pictures; aired as part of Marvel Action Universe|
|X-Men: Pryde of the X-Men||1989||Syndication||aired on the Marvel Action Universe block as a pilot for an X-Men series|
|Attack of the Killer Tomatoes||1990||FOX||co-production with Fox Children's Productions|
|Kid 'n Play||1990–1991||NBC||co-production with Saban Entertainment|
|Bucky O'Hare and the Toad Wars||1991–1992||Syndication||co-production with Abrams/Gentile Entertainment, Continuity Comics, IDDH, and Sunbow Productions|
|Biker Mice from Mars||1993||Syndication||studio known as New World Animation onwards, co-production with Brentwood Television Funnies|
|The Pink Panther||1993||Syndication||as DePatie-Freleng Enterprises, co-production with Metro-Goldwyn-Mayer Animation|
|The Incredible Hulk||1996||UPN|
- The Young Astronauts, licensed from the Young Astronaut Council and also adapted into a comic book by Marvel Comics; never aired due to the Space Shuttle Challenger disaster causing CBS to cancel the show before being produced.
|February 14, 1981||Pink at First Sight||ABC||production carried over from DePatie-Freleng Enterprises|
|May 20, 1982||The Grinch Grinches the Cat in the Hat||ABC||production carried over from DePatie-Freleng Enterprises and Dr. Seuss|
|October 25, 1983||The Charmkins||syndication||based on Hasbro toyline of same name|
|April 14, 1984||My Little Pony: Rescue at Midnight Castle||syndication||based on Hasbro toyline of same name|
|March 23, 1985||My Little Pony: Escape from Catrina||syndication||based on Hasbro toyline of same name|
|1987||Blondie and Dagwood||CBS||co-production with King Features Syndicate|
|1989||Blondie and Dagwood: Second Wedding Workout||CBS||co-production with King Features Syndicate|
|1993||The Magic Paintbrush||CBS||CBS prime time special sponsored by McDonald’s|
- Note: All programs are co-productions with Henson Associates. Except where noted, the rights to these series are held by The Muppets Studio, LLC, a subsidiary of the Walt Disney Company.
- Note: All programs based on Hasbro properties are co-productions with Sunbow Productions. These programs are owned by Hasbro Studios.
|June 20, 1986||My Little Pony: The Movie|
|August 8, 1986||The Transformers: The Movie|
|April 20, 1987||G.I. Joe: The Movie|
|January 1993||Gahan Wilson’s Diner||Theatrical short|
- David H. DePatie - president and chief executive officer (1980–1984)
- Margaret Loesch - president and chief executive officer (1984–1990)
- Rick Ungar - president and chief executive officer (1991–August 1995)
- Lee Gunther - senior vice president, production (1986)
- Stan Lee - vice president, creative affairs (1986)
- Michael Wahl - vice president, business affairs (1986)
- Peter Knepper - vice president and chief financial officer (1986)
- Hank Sarovan - vice president (1986)
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Because of this, the show was postponed by CBS from the fall projected airing, although it was not cancelled. Eventually, YAC restrained the consultant and gave Marvel the freedom to go ahead with CBS' plans, and there was a meeting with CBS, Marvel and YAC in January, 1986, to discuss the show. The day after this meeting the space shuttle exploded and CBS notified the parties that the show was being cancelled.
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