Hasbro Studios

Hasbro Studios, LLC
Industry Entertainment
Predecessor Claster Television
Founded Los Angeles, California, United States (2009 (2009))
Headquarters Burbank, California, United States
Number of locations
Key people
Stephen J. Davis (President)
Production output
Services Licensing
Parent Hasbro
Website hasbrostudios.com
Hasbro Studios (Burbank headquarters at Starz Plaza pictured).

Hasbro Studios (sometimes televised as Hasbro Animation Studios) is an American production company located in Burbank, California. It is a wholly owned subsidiary of Hasbro. Originally just a TV production division, many of its TV shows, such as My Little Pony: Friendship Is Magic and Littlest Pet Shop, are based on Hasbro properties and are broadcast on the Discovery Family television network, a joint venture between Hasbro and Discovery Communications.[1][2]

Allspark Pictures is Hasbro Studios' self-financing/co-financing film unit.[2] Cake Mix Studio is the company's Rhode Island-based commercials and short content producer.[1]


In the early 1980s, when Hasbro decided to begin creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers.[3] In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions, so they could create programs in-house.[3]


Hasbro Studios was formed in 2009 for TV development, production, and distribution under Stephen Davis as president.[1] On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks, such as YTV and Teletoon.[4] On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[5]

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and short content producer.[1] On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department and moved that department under Vice President Kevin Belinkoff to the animation department's executive plus outside creative consultants.[6]

The Hub was renamed Discovery Family on October 13, 2014.[7] On October 20, the studio announced a new film self-finance/co-finance production label Allspark Pictures.[2]

On December 15, 2015, Hasbro Studios and Paramount Pictures had agreed to a deal creating a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.[8]

Allspark Pictures logo

After two attempted films for Stretch Armstrong, the property was pick up by Netflix for a full 26-episode order as an animated series making it the first deal between the company and the streaming service.[9]


Animated television

Title Production partner Premiere Finale Channel
Pound Puppies
October 10, 2010 November 16, 2013 The Hub
My Little Pony: Friendship Is Magic DHX Media/Vancouver
Top Draw Animation
October 10, 2010 present The Hub / Hub Network / Discovery Family
The Adventures of Chuck and Friends Nelvana
Pipeline Studios
October 15, 2010 January 9, 2012 The Hub
G.I. Joe: Renegades Darby Pop Productions
Moi Animation
Hanho Heung-Up
JM Animation
November 26, 2010 July 23, 2011 The Hub
Transformers: Prime
November 29, 2010 July 26, 2013 The Hub
Transformers: Rescue Bots
  • Atomic Cartoons
  • Darby Pop Productions
  • (season 1)
  • Vision Animation
  • Moody Street Kids
  • (season 2)
  • DHX Media
  • Top Draw Animation
  • (episode 53 to onwards)
February 18, 2012 present The Hub Network
Discovery Family
Kaijudo Moi Animation
DR Movie
June 2, 2012 December 28, 2013 Hub Network
Littlest Pet Shop DHX Media/Vancouver
Top Draw Animation
November 10, 2012 June 4, 2016 The Hub Network / Discovery Family
Transformers: Robots in Disguise Darby Pop Productions
Polygon Animation
March 14, 2015[10][11] present Cartoon Network
Blazing Team Guangdong Alpha Animation & Culture Co. November 13, 2015 on hiatus or fate to be determined Discovery Family[12]

Web animation

Title Production partner Premiere Finale Platform
Transformers: Combiner Wars Machinima Inc.
Tatsunoko Production[13]
August 2, 2016 September 20, 2016 go90[14][15]
Stretch Armstrong and the Flex Fighters 2017 Netflix[9]
Hana Zuki: Full of Treasures Titmouse, Inc. 2017 YouTube[16]

Live-action television

Title Production partner Premiere Finale Channel Notes
Family Game Night Zoo Productions October 10, 2010 November 12, 2014 The Hub/Hub Network
Discovery Family[17]
Pictureka! Linda Ellman Productions October 11, 2010 January 13, 2011 The Hub
Taylor Swift: Journey to Fearless Big Machine
Shout! Factory
October 22, 2010 October 24, 2010 The Hub
Hubworld Natural 9 Entertainment November 5, 2010 October 29, 2011 The Hub
The Game of Life Golder Productions
1/17 Productions
September 3, 2011 April 22, 2012 The Hub
Scrabble Showdown Rubicon Entertainment September 3, 2011 April 22, 2012 The Hub
Clue Metzner Films November 14, 2011 November 17, 2011 The Hub
Monopoly Millionaires' Club Entertain The Brutes
Scientific Games
February 7, 2015[18] April 30, 2016[19] Syndication


Title Year Released Notes
My Little Pony: Equestria Girls June 16, 2013 Theaters[20]
Transformers Prime Beast Hunters: Predacons Rising October 4, 2013 Hub Network[21]
My Little Pony: Equestria Girls – Rainbow Rocks[22] October 14, 2014 Discovery Family
My Little Pony: Equestria Girls – Friendship Games[23] September 26, 2015 Discovery Family
My Little Pony: Equestria Girls – Legend of Everfree[24] October 1, 2016 Netflix[25] / Discovery Family

Hasbro Films

Hasbro Films
Industry Entertainment
Headquarters Universal City, California[26], USA
Services Film Development
Parent Hasbro Studios
Divisions Allspark Pictures
Website hasbrostudios.com

Hasbro Films, or Hasbro Film Group, is a film development unit within Hasbro Studios, a division of Hasbro tasked with developing movies for Hasbro properties.[27]


Hasbro had made a 1980s animated Transformers movie. Waddingtons, later purchased by Hasbro in 1994,[28] Clue's US licensee, had Clue made in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.[29] The Transformers franchise continued with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.[26]

Hasbro Films history

Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[26] In May, Bennett Schneir was hired to lead its film division[30] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[3]

By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[26] Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.[31]

On 31 January 2011, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[32] In February, Stretch Armstrong was set up with Relativity Media.[26] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.[33] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[1] By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[34]

Hasbro filed suit against Sweetpea Entertainment and Warner Brothers on May 12, 2013 regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.[35] On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.[36]

In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.[37] In October 2014, the studio announced a new film self-finance/co-finance label Allspark Pictures with its first but existing project Jem and the Holograms plus a newly announced My Little Pony movie.[2]

Hasbro's first original film project (not based on a toy or game), Hacker Camp, was assigned to writer Tripper Clancy in February 2015.[38] By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film[39] co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.[40]

Films' parent unit, Hasbro Studios, on December 15, 2015 agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".[8] On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.[41]

On November 4, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.[42]

Feature-length films

Title Production by Year Note
Transformers July 3, 2007
Transformers: Revenge of the Fallen June 24, 2009
G.I. Joe: The Rise of Cobra
August 7, 2009
Transformers: Dark of the Moon Paramount Pictures
di Bonaventura Pictures
June 29, 2011
Battleship May 18, 2012
G.I. Joe: Retaliation
March 28, 2013
Transformers: Age of Extinction
June 27, 2014
October 24, 2014
Ouija: Origin of Evil October 21, 2016 [44]
Jem and the Holograms
October 23, 2015
Upcoming films
Title Production by Year Note
Transformers: The Last Knight Paramount Pictures June 23, 2017 Filming[46]
My Little Pony: The Movie Allspark Pictures
DHX Media
Lionsgate (distribution)[47]
October 6, 2017 Animated[48]
Untitled Bumblebee film Paramount Pictures 2018 [46]
Transformers 6 Paramount Pictures June 28, 2019 [46]
Announced/In development films
Title Production by Year Note
G.I. Joe 3
Hungry Hungry Hippos Emmett/Furla Films TBA [1]
Tonka TBA [49]
Magic: The Gathering 20th Century Fox TBA [37]
TBA [50]
TBA [51]
TBA [40]
Hacker Camp TBA TBA [38]
Dungeons & Dragons TBA [36]
Candy Land Columbia Pictures
Happy Madison Productions
TBA [52]
Action Man Emmett/Furla Films TBA [33]
Clue 20th Century Fox TBA [53]
Furby The Weinstein Company
TBA [42]

See also


  1. 1 2 3 4 5 6 Graser, Marc (December 11, 2012). "Hasbro Studios chief Davis takes charge of entertainment". Variety. Retrieved 6 February 2013.
  2. 1 2 3 4 5 Graser, Marc (October 20, 2014). "'My Little Pony' Movie in the Works at Hasbro Studios (EXCLUSIVE)". Variety. Retrieved October 23, 2014.
  3. 1 2 3 "Hasbro Reacquires Sunbow Cartoons". icv2.com. May 15, 2008. Retrieved 6 April 2013.
  4. The Brewsters (November 16, 2010). "Hasbro Studios and Corus Entertainment's Kids Networks Reach Broad Animation and Live-Action Programming Agreement". Cartoon Brew. Retrieved June 5, 2011.
  5. "Hasbro Studios content takes to the skies". Kidscreen.com. October 6, 2011. Retrieved October 24, 2014.
  6. Andreeva, Nellie (February 28, 2013). "Layoffs In Hasbro Studios' Game Show & Reality Department". Deadline. Penske Business Media, LLC. Retrieved October 13, 2014.
  7. Szalai, Georg (September 25, 2014). "The Hub to Rebrand as Discovery Family Channel as Discovery Takes Control". The Hollywood Reporter. Retrieved September 25, 2014.
  8. 1 2 Kilday, Gregg (December 15, 2015). "Paramount, Hasbro Creating Movie Universe Around G.I. Joe, Four Other Brands". The Hollywood Reporter. Retrieved December 22, 2015.
  9. 1 2 Spangler, Todd (January 28, 2016). "Netflix Orders 'Stretch Armstrong' Series From Hasbro Studios". Retrieved January 28, 2016.
  10. "Hasbro to Launch 'Transformers: Robots in Disguise' Show in Spring 2015". Variety. 2014-07-18. Retrieved 2014-07-18.
  11. Holbrook, Damian (February 12, 2015). "Cartoon Network Gears Up for Transformers: Robots in Disguise". TV Insider. Retrieved March 2, 2015.
  12. Burke, Jade (October 29, 2015). "Hasbro and Guangdong Alpha bring Blazing Team to new markets with TV series". licensing.biz. NewBay Media. Retrieved July 4, 2016.
  13. "SDCC: First trailer for Transformers: Combiner Wars animated series rolls out". 2016-07-21. Retrieved 2016-07-21.
  14. "Comic-Con: 'Transformers' Animated Series Coming to Machinima (Exclusive)". Retrieved 2016-07-21.
  15. "'Transformers: Combiner Wars': See exclusive first photos from the new series". Retrieved 2016-07-21.
  16. "Hasbro: The Next Chapter in Storytelling | License! Global". www.licensemag.com. Retrieved 2016-10-12.
  17. "About This Show: Family Game Night (HUB)". The Futon Critic. Retrieved July 4, 2016.
  18. "Monopoly Millionaires' Club' gets a premiere date -- exclusive". Entertainment Weekly. Retrieved 8 February 2015.
  19. Albiniak, Paige. "Exclusive: 'Monopoly Millionaires' Club' Won't Pass Go to Season 3". www.broadcastingcable.com. Retrieved 2016-05-03.
  20. Schmidt, Gregory (2013-05-13). "A New Direction for a Hasbro Stalwart". New York Times. Retrieved 2013-05-13. The movie, created by Hasbro Studios, the company's production division, will then be released in more than 200 theaters nationwide;
  21. Busis, Hillary (September 17, 2013). "'Transformers Prime Beast Hunters: Predacons Rising': Watch the trailer here first!". Entertainment Weekly. Retrieved July 6, 2016.
  22. Busis, Hillary (February 13, 2014). "'My Little Pony Equestria Girls': Yes, there will be a sequel. And we've got a clip! EXCLUSIVE". Entertainment Weekly. Retrieved February 13, 2014.
  23. "My Little Pony Equestria Girls: Friendship Games". Zap2It. September 18, 2015. Retrieved September 18, 2015.
  24. Keynote: Stephen Davis, Hasbro – MIPJunior 2015. YouTube. October 3, 2015. Retrieved October 3, 2015. Note: Confirmation at 18:37.
  25. http://www.ew.com/article/2016/07/22/my-little-pony-equestria-girls-legends-everfree-trailer
  26. 1 2 3 4 5 Fritz, Ben (January 30, 2012). "Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'". Los Angeles Times. Retrieved 6 February 2013.
  27. Block, Alex Ben (December 11, 2012). "Hasbro Restructures TV/Film Efforts, Puts Stephen Davis in Charge". Hollywood Reporter. Retrieved 6 April 2013.
  28. Waddingtons: A Brief History. at World of Playing Cards.
  29. "Hasbro banking on 'Transformers' hitting it big". NBC News. AP. June 18, 2007. Retrieved 6 February 2013.
  30. Collura, Scott (May 13, 2008). "More Hasbro Movies Coming". ign.com. Retrieved 6 February 2013.
  31. Rich, Katey (February 7, 2012). "Universal Paid Millions To Not Make Hasbro's Board Game Movies". Cinema Blend.com. Retrieved 6 April 2013.
  32. Fleming, Mike (31 January 2012). "Hasbro's 'Candy Land' Lands With Adam Sandler". Deadline. Retrieved 31 January 2012.
  33. 1 2 "Monopoly, Hungry Hungry Hippos Movies in the Works". Hollywood Reporter.com. October 4, 2012. Retrieved 6 February 2013.
  34. McClintock, Pamela (October 12, 2013). "Relativity Abandons 'Stretch Armstrong' Movie". The Hollywood Reporter. Retrieved October 23, 2014.
  35. Gardner, Eriq (May 14, 2013). "Hasbro Sues to Stop Warner Bros. 'Dungeons and Dragons' Film". The Hollywood Reporter. Retrieved August 8, 2015.
  36. 1 2 Khatchatourian, Maane (August 3, 2015). "'Dungeons & Dragons' Movie in Works at Warner Bros. as Lawsuit Ends". Variety. Retrieved August 3, 2015.
  37. 1 2 Kit, Borys (January 13, 2014). "Fox to Bring 'Magic: The Gathering' to the Big Screen". Hollywood Reporter. Retrieved January 14, 2014.
  38. 1 2 Fleming Jr, Mike (February 6, 2015). "Hasbro's 'Hacker Camp' Finds Scribe In Tripper Clancy". Deadline. Penske Business Media. Retrieved July 4, 2015.
  39. Schaefer, Sandy (July 1, 2015). "'Monopoly' Gets A Synopsis; Andrew Niccol Writing The Script". Screen Rant.
  40. 1 2 Callan, Patrick (July 2, 2015). "Monopoly movie passes go". Kidscreen. Brunico Communications Ltd. Retrieved July 4, 2015.
  41. Kit, Borys (April 21, 2016). "Hasbro Cinematic Universe Takes Shape With Michael Chabon, Brian K. Vaughan, Akiva Goldsman (Exclusive)". The Hollywood Reporter.
  42. 1 2 McNary, Dave (2016-11-03). "AFM: Bob Weinstein Unveils Furby Movie for TWC-Dimension". Variety. Retrieved 2016-11-04.
  43. Franich, Darren (April 2, 2013). "Paramount co-producing 'Transformers 4' with Chinese company". Entertainment Weekly.
  44. McNary, Dave (April 30, 2015). "'Ouija 2′ Set for Oct. 21, 2016, Release Date". Variety. Retrieved July 4, 2015.
  45. "Jason Blum, Scooter Braun Prods & Jon M. Chu Team With Hasbro On 'Jem And The Holograms' Video". Deadline Hollywood. March 20, 2014. Retrieved March 22, 2014.
  46. 1 2 3 Townsend, Matthew (February 12, 2016). "Three 'Transformers' Movies Coming in the Next Three Years, Hasbro Says". BloombergBusiness. Bloomberg. Retrieved February 26, 2016.
  47. Lionsgate (August 7, 2015). "The Magic of Friendship comes to the Big Screen in a New My Little Pony Movie from HASBRO'S Allspark Pictures and Lionsgate" (Press release). PR Newswire. Retrieved August 10, 2015.
  48. Lieberman, David (August 7, 2015). "Lionsgate Plans 'My Little Pony' With Kristin Chenoweth, VR For 'John Wick'". Deadline. Retrieved August 10, 2015.
  49. Fleming, Mike (June 11, 2012). "Sony To Make Tonka Trucks Animated Pic". Deadline. Retrieved June 30, 2012.
  50. Fleming Jr, Mike (April 2, 2015). "ox Molding 'Play-Doh' Film With Paul Feig Circling; Another Hasbro Toy Brand Making Movie Transfer". Deadline. Penske Business Media. Retrieved July 4, 2015.
  51. D'Alessandro, Anthony; Busch, Anita (May 27, 2015). "Paramount, Mary Parent To Turn 'Beyblade' Into Live-Action Feature". Deadline. Penske Business Media. Retrieved July 4, 2015.
  52. Fleming, Mike (31 January 2012). "Hasbro's 'Candy Land' Lands With Adam Sandler". Deadline. Retrieved 31 January 2012.
  53. Lyons, Josh (August 16, 2016). "20th Century Fox Gets a "Clue" and Will Produce Classic Board Game Remake With Hasbro". The Tracking Board.

External links

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