Every Witch Way

Every Witch Way
Genre Telenovela
Teen comedy
Contemporary fantasy
Teen drama
Created by
  • Mariela Romero
  • Catharina Ledeboer
Opening theme "Every Witch Way" performed by Paola Andino
Country of origin United States
Original language(s) English
No. of seasons 4
No. of episodes 87 (list of episodes)
Executive producer(s)
  • José Vicente Scheuren
  • Alicia Ávila
  • Tatiana Rodríguez
Camera setup
Running time 22–23 minutes
Production company(s) Cinemat
Distributor Nickelodeon
Original network Nickelodeon
Picture format
Audio format Stereo
Original release January 1, 2014 (2014-01-01) – July 30, 2015 (2015-07-30)
Related shows Grachi
WITS Academy
Talia in the Kitchen
External links
Official website

Every Witch Way is an American telenovela-formatted teen sitcom that originally aired on Nickelodeon from January 1, 2014, to July 30, 2015.[1] It is the American version of the Nickelodeon Latin American show Grachi.[2]

The first season aired as a "One Month Event", where the first 20-episode season aired every weeknight in January 2014. On March 13, 2014, Nickelodeon announced that they had commissioned a second season of Every Witch Way,[3] that aired from July 7[4] to August 8. On July 31, 2014, Nickelodeon renewed the show for a third season,[5] which premiered on January 5, 2015.[6] On February 25, 2015, Nickelodeon renewed the show for a fourth season[7] and announced a spin-off titled WITS Academy.[7] It was announced on June 1, 2015, that the fourth season would be the final season.[8] The series finale aired on July 30, 2015, with WITS Academy confirming to air in fall 2015 right after. WITS Academy officially premiered on October 5, 2015. However, after only one season, Nickelodeon cancelled it.


Season 1

Emma Alonso moves with her father Francisco to the suburbs of Miami, Florida, where she attends Iridium High. She later learns that she is a witch, and is also the "Chosen One", having great powers and abilities of her generation. Emma barely makes it through the school year with the help of Lily, the school nurse who is Emma's guardian, Andi Cruz, her best friend, Daniel Miller, a mutual crush, and the rest of the Sharks, Iridium High's swim team. There are obstacles along the way, too, including Maddie Van Pelt, the leader of the Panthers, a trio of the school's most popular girls, who is a newly profound witch and Daniel's ex-girlfriend, and the principal, Miss Torres: she is a 400-year-old witch and the old Chosen One, too, but she's malicious. During the upcoming eclipse, she plans on taking Emma's powers, but fails after Maddie and Emma join forces, despite their differences, and send her away using a spell from the Hexoren, a book of spells that Emma inherited from her late mother. At the end of the season, Daniel and Emma become a couple; also, after defeating the principal, both witches think they lost their powers, but in reality, Emma still has them, and she keeps this a secret from Daniel in season 2.

Season 2

It's a new year at Iridium High. The Witches' Council, the head of the magic realm has come to tell Emma that she cannot date Daniel because he is a human and witches and humans cannot date; the only way she can date him is to give up her powers and become human, as her mother did to be with Francisco. But because of her title as the "Chosen One," Emma cannot do that, and at the same time, she doesn't want to go in the other direction. Maddie, who lost her powers at the end of the first season, refuses to accept this, so Sophie and Katie, the other Panthers, try to make her believe that she still has her powers with the help of Diego, a Churi Kanay (someone who has powers over the elements). The only reason Diego does this is because he hopes that she will notice him more. The truth is that Maddie's mother, Ursula, received her powers and is using them in attempt to make Francisco fall in love with her. Eventually, Maddie gets her powers back in the middle of the season and feels happy. During the season, Maddie and Diego realize that they have feelings for each other. In the season 2 finale, Diego gets Maddie out of a black hole and they kiss. After that, they start dating.

Jax Novoa, an exchange student from Sydney, Australia, arrives at Iridium High and becomes the school's new heartthrob. Francisco has been promoted to the position as new principal and assigns Emma to help show Jax around. While doing so, she has no suspicions that he is a wizard, but she soon learns it later. Andi and Daniel are suspicious of him, but Jax, who has a mysterious past, shuts everyone out and starts to have feelings for Emma. While almost everyone is blinded by his bad side, Emma sees his vulnerable side, too, and she slowly starts to fall for him. Then there's the Fool Moon, a moon that occurs every twenty years and causes witches and wizards' powers to act oddly. The Fool Moon affects Desdemona, one member of the Witches' Council, who becomes evil and plans to take Emma's powers; also, Jax and E (Emma's evil clone who was made after Jax showed Emma a new cloning spell), plan to do so, but E is defeated before she could. At the end of season two, Jax reforms, and he, Daniel, and Emma get along.

Season 3

Summer is almost over for the Iridium High students. Emma is working as a waitress at the Beachside Seven, the gang's new hangout spot, while Daniel works as a life guard there as well. Andi is determined to prove herself to the Council and become a guardian, Jax is sent to Rebel Boot Camp, and Maddie and Diego try to fix the relationship between witches and kanays, who warred with each other in the past. A new girl named Mia Black moves to Miami to take revenge on all witches because Principal Torres killed her parents. Mia, who is a kanay like Diego, plans to destroy Emma and Maddie with the help of the Cristal de Caballero, a sacred gem of the Kanays used to makes a witches' power go haywire. Not only does Emma have to stop Mia, she also has to choose who she wants to be with: Daniel or Jax. At the end of the season finale, Emma chooses Jax.

Season 4

Emma's decision to be with Jax triggers a Continuum Break on Daniel, where he shifts into a different life in the Everglades, and everyone except for Emma forgets who he is. Emma and the gang travel to the Everglades to take Daniel back to Miami to restore his memory, but Emma's explanation of the Continuum Break limits the time to have his memory restored to only five days, or else he'll disappear from existence forever, and Emma will not remember him as well. In the crossover with Talia in the Kitchen, Talia Parra's magic spices gave Daniel some of his memory back (only up until the day he and Emma met), but a kiss with Emma finally ends the Countinuum Break, giving his entire memory back. However, in the finale, Emma realizes how Daniel misses his other life in the Everglades and triggers the Continuum Break again to make him happy.

Also in the season, Emma starts to miss her mom and wants her back, so she searches for a time manipulation spell so she can go back in time to save her mom. She steals the powers of other witches (the Council, Maddie, the Principal, and E), while also becoming more reckless with her powers and causing her friends to become mad at her. Eventually in the finale, she realizes her error and gives Maddie and the Council their powers back and changes her mind about traveling back in time.

Meanwhile, Jax's father, Jake, arrives at his home. This leads Jax to soon learn more about his family, as he meets his powerless long-lost sister, Jessie, who soon reveals that his mom, Liana, isn't dead. Jax believed that Jake was evil, but near the end of season 4, it is revealed that Liana is the actual bad witch. In the series finale, Jessie finally gets her powers, and with her help, Emma, Andi and Jax finally defeat Liana, who gets sucked through the portal into Limbo.

At the end of the finale. Emma and Andi visit the Novoas, with Jake saying that Jessie, now that she has her powers, will soon be attending the WITS Academy to learn how to use them. Then, after they see Daniel one last time in the Everglades, Emma announces that Andi will attend the W.I.T.s Academy as well to train to finally become a guardian. Andi packs (with Emma giving her the Hex), they arrive at school, and the series ends with Andi leaving through the portal for the Academy, leading up to the Every Witch Way spin-off series.

Cast and characters

Main characters

Recurring characters

Former characters


Season Episodes Originally aired (U.S. dates)
First aired Last aired
1 20 January 1, 2014 (2014-01-01) January 30, 2014 (2014-01-30)
2 24 July 7, 2014 (2014-07-07) August 8, 2014 (2014-08-08)
Special November 26, 2014
3 20 January 5, 2015 (2015-01-05) January 30, 2015 (2015-01-30)
4 20 July 6, 2015 (2015-07-06)[10] July 30, 2015 (2015-07-30)


The premiere episode had an estimated 5.76 million viewers.[11] The second episode drew 6.86 million viewers, giving a large increase in audience.[12]

After a few episodes, Emily Ashby of Common Sense Media gave the show 4 stars,[13] saying that Every Witch Way "devotes too much time and energy to Maddie's superficiality and spite to be considered a likable choice for this impressionable age group. And since none of Maddie's actions ever land her in hot water she can't work a spell to escape, kids never see her learn a lesson." She also notes it "suffers from some subpar acting and a low-budget look and feel, and the absence of even a laugh track", leaving it "unusually flat for a tween sitcom. And without the bells and whistles kids tend to like in their entertainment, there's nothing to distract them from the excessive superficiality and pettiness that plague many of the central characters, but stated the fact that the show was fun to watch. The season one finale on January 30, 2014 had 5.70 million viewers,[14] while the first season had a total average of 6.166 million viewers, and a top rating for the 4-11 demographic.[15]

The season 2 episodes drew numerous viewers, however, its eighth episode, drew 12.1 million viewers, causing that to be the first most watched nickelodeon television episode in Nickelodeon history.[16] The one-hour season two finale on August 8, 2014 had 7.70 million viewers,[17] giving the second season a total average of 3.696 million viewers. The Spellbound special, which premiered on November 26, 2014 had 5.58 million viewers,[18] earning a top rating in season 2 for the 18-49 demographic.[19]

The season 3 premiere had 7.16 million viewers.[20] The second episode of season 3 had 6.10 million viewers,[20] causing a small drop until the third episode, which drew 7.56 million viewers.[20] The season 3 finale drew 6.10 million viewers.[21]

Season 4 premiered with 7.50 million viewers.[22] The crossover with Talia in the Kitchen drew 3.5 million viewers[23] during its first half. The 14th episode had 1.96 million viewers,[24] an unusually small audience. The series finale on July 30, 2015 had 8.64 million viewers.[25]


Every Witch Way premiered on July 7, 2014, on YTV in Canada[26] and on July 14, 2014, on Nickelodeon in the United Kingdom and Ireland.[27] In Australia, the series debuted on August 4, 2014, on Nickelodeon.[28] The second season premiered on February 9, 2015.[29] The first series also started broadcast on Irish channel RTÉ 2 in April 2015.


On February 25, 2015, Nickelodeon announced a spin-off titled WITS Academy.[7] It is a daily strip about the comedic adventures of witches- and wizards-in-training, and it premiered on October 5, 2015, ending on October 30, 2015. It was announced by Daniella Nieves that the show was not renewed for a second season, thus making the season 1 finale it's series finale. The series is created by Catharina Ledeboer, produced by Viacom International, and executive produced by Tatiana Rodriguez.[7]

DVD releases

Season Release dates
Region 1 Region 2 Region 4
1 June 13, 2014[30] TBA TBA
2 January 7, 2015[31] TBA TBA

Awards and nominations

Year Nominated/Receiver Result
2014 Imagen Awards Best Children's Programming Nominated[32][33]
Best Young Actress/Television Paola Andino Nominated[32][33]
Kids' Choice Awards Argentina Best International Program Won[34]
2015 Young Artist Awards Best Performance in a TV Series - Leading Young Actress Paris Smith Nominated[35]
Kids' Choice Awards Favorite Kids TV Show Nominated[36]
Reggie Awards Entertainment Campaign Nominated[37]

See also


  1. "'Every Witch Way' Premieres on Nickelodeon Wednesday January 1". December 18, 2013. Retrieved December 18, 2013.
  2. "Every Witch Way es la versión estadounidense de Grachi" [Every Witch Way is the United States version of Grachi] (in Spanish). September 26, 2013. Retrieved December 19, 2013.
  3. "Nickelodeon Commissions Second Season Of "Every Witch Way"". March 13, 2014. Retrieved March 14, 2014.
  4. "Every Witch Way: Coming in July!" (in Spanish). June 2, 2014. Retrieved June 10, 2014.
  5. "NickelodeonTV status". July 31, 2014. Retrieved August 2, 2014.
  6. "Every With Way: Season 3 Premiere TONIGHT!". January 5, 2015. Retrieved January 6, 2015.
  7. 1 2 3 4 "Nickelodeon Continues Format Innovations by Expanding Slate of Daily Scripted Series, with Greenlights for Three New Shows". February 25, 2015. Retrieved March 2, 2015.
  8. "Every Witch Way: Cancelled by Nickelodeon; No Season Five". June 1, 2015. Retrieved June 2, 2015.
  9. 1 2 3 4 5 6 7 8 9 "¡Conoce a los personajes de Every Witch Way!" (in Spanish). December 2013. Retrieved December 25, 2013.
  10. Kondology, Amanda (June 30, 2015). "Nickelodeon Cooks Up Some Magic in 'Talia in the Kitchen' Daily Scripted Series Premiering Monday July 6". TV by the Numbers.com. Retrieved June 30, 2015.
  11. Kondolojy, Amanda (January 3, s2014). "Wednesday Cable Ratings: Rose Bowl Tops Night + Fiesta Bowl, 'Dance Moms', 'My Strange Addiction' & More". TVbytheNumbers. Retrieved January 3, 2014. Check date values in: |date= (help)
  12. Kondolojy, Amanda (January 3, 2014). "Thursday Cable Ratings: Sugar Bowl Wins Night + 'Pawn Stars', 'Ground Floor', 'Mob Wives' & More". TVbytheNumbers. Retrieved January 3, 2014.
  13. Ashby, Emily (2014). "Every Witch Way - Television Review". Common Sense Media. Retrieved January 9, 2014.
  14. Kondolojy, Amanda (January 31, 2014). "Thursday Cable Ratings: 'Pawn Stars' Leads Night + 'Here Comes Honey Boo Boo', 'Ridiculousness' & More". TVbytheNumbers. Retrieved February 4, 2014.
  15. "Nickelodeon Wins February With Kids and Total Viewers". February 25, 2014. Retrieved March 14, 2014.
  16. Kondolojy, Amanda (July 17, 2014). "Wendnesday Cable Ratings: 'Pawn Stars' Leads Night + 'Duck Dynasty' 'Tops Night' + 'Teen Mom', 'ESPY Awards', 'Suits' & More". TVbytheNumbers. Retrieved July 19, 2014.
  17. Pucci, Douglas (August 11, 2014). "Friday Cable Finals". TV Media Insights. Cross Mediaworks. Retrieved January 6, 2015.
  18. Metcalf, Mitch (December 1, 2014). "Top 25 Wednesday Cable Originals: 11.26.2014". Showbuzz Daily. Retrieved December 21, 2014.
  19. "Nickelodeon is the Top Basic Cable of 2014". December 24, 2014. Retrieved December 24, 2014.
  20. 1 2 3 Monday Broadcast & Cable Finals. Nielsen Media Research (Report). January 8, 2015.
  21. Pucci, Douglas (February 2, 2015). "Friday Final Nationals: CBS and ABC Share Top Honors". TV Media Insights. Cross Mediaworks. Retrieved February 3, 2015. Note: The rating is in the comments section.
  22. Metcalf, Mitch (July 8, 2015). "SHOWBUZZDAILY's Top 100 Monday Cable Ratings (& Network Update): 7.6.2015". SHOWBUZZDAILY. Retrieved July 8, 2015.
  23. Metcalf, Mitch (July 15, 2015). "SHOWBUZZDAILY's Top 100 Tuesday Cable Ratings (& Network Update): 7.14.2015". SHOWBUZZDAILY. Retrieved July 16, 2015.
  24. Metcalf, Mitch (July 24, 2015). "SHOWBUZZDAILY's Top 100 Thursday Cable Ratings (& Network Update): 7.23.2015". SHOWBUZZDAILY. Retrieved July 25, 2015.
  25. Metcalf, Mitch (July 31, 2015). "SHOWBUZZDAILY's Top 100 Thursday Cable Ratings (& Network Update): 7.30.2015". SHOWBUZZDAILY. Retrieved July 31, 2015.
  26. "CORUS KIDS JULY/AUGUST 2014 HIGHLIGHTS". Corus Entertainment. July 2, 2014. Retrieved February 11, 2015.
  27. "Cast a Spell This July on Nickelodeon". London: Viacom International Media Networks. May 28, 2014. Retrieved February 11, 2015.
  28. Nickelodeon Australia (July 31, 2014). "New Show: Every Witch Way – Starts Mon 4th August @ 5.30pm.". Twitter. Retrieved February 11, 2015.
  29. Higgins, D (February 9, 2015). "New this week: The Walking Dead, Gogglebox, The Affair, Grammys, ICC World Cup, Super Rugby and more". The Green Room. Foxtel. Retrieved February 11, 2015.
  30. "Every Witch Way: Season 1". Retrieved June 17, 2014.
  31. "Every Witch Way: Season 2". Retrieved January 15, 2015.
  32. 1 2 "Nominees for the 29th Annual Imagen Awards Announced". June 19, 2014. Retrieved June 21, 2014.
  33. 1 2 "Winners of 29th Annual Imagen Awards Announced Honoring Latinos in Entertainment". August 1, 2014. Retrieved August 7, 2014.
  34. "Todos los ganadores, lo mejor y lo peor de los premios Kid's Choice Awards" [All the winners, the best and the worst of Kids' Choice Awards] (in Spanish). October 30, 2014. Retrieved November 1, 2014.
  35. "36th Annual Young Artist Awards". Young Artist Awards. Retrieved April 13, 2015.
  36. "Kids' Choice Awards 2015: Complete List of Winners!". March 28, 2015. Retrieved April 13, 2015.
  37. "BAA Reveals the 2015 REGGIE Award Winners". April 16, 2015. Retrieved June 16, 2015.

External links

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