Type of site
Available in English
Owner Nickelodeon (Viacom)
Created by Nickelodeon (Viacom)
Alexa rank Negative increase 3,297 (August 2015)[1]
Commercial Yes
Registration No longer available
Launched October 1995 (1995-10)
Current status Open is a website owned and developed by Nickelodeon, launched in October 1995. The website serves mainly as an online portal for Nickelodeon content, and offers online games, video streaming, radio streaming and individual websites for each show it broadcasts. has received positive critical reaction, receiving various awards including a Webby in 2003. Positive praise has also been received because of the steps taken by the website to protect user privacy.

History was launched by Nickelodeon in October 1995.[2] Initially the website was available only using America Online's internet service. The website was later available to all internet service providers and became a strong promotional tool for Nickelodeon.[3] The website's popularity grew and in March 1999, became the highest rated website for children aged six to fourteen years old. Nickelodeon used the website in conjunction with television programmes which increased traffic.[4] also maintained a high level of respect for user privacy during the growth of the website.[5]

Before 2000,'s design was mainly images and image maps allowing navigation through the website. Then, in June 2000, the website was expanded and redesigned with Flash-animated buttons and advertisements.'s design has changed repeatedly since then, with the website's current design making use of sidebars, web banners, and Adobe Flash.

In January 2000, developers started discussing expansion of to make it an even more desirable website for children to visit. Mike Skagerlind, the website's general manager at the time said "But we felt strongly that it could be a lot more. We basically wanted it to be the main place that kids go to on the Web." On June 4, 2000, the website redesign began. The interface was revamped and to make it more appealing to children and the most significant development was the use of Flash for animated graphics and buttons.[3]

On September 28, 2009, Nick redid the site when the new logo came into effect.

In July 2014, Nickelodeon completely redesigned the site to match up with the Nickelodeon app. It did not affect its sister channels websites.[6] [7]



In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from The move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of's audience are using a high speed connection which allows them to expand the gaming options on the website.[8]

On January 6, 2006, Nickelodeon launched New Game of the Week, which is a service that showcases an Adobe Flash game based on Nickelodeon content. The first New Game of the Week was Jimmy Timmy Power Hour 2: Co-Pilot Chaos, based on The Adventures of Jimmy Neutron: Boy Genius and Timmy Turner from The Fairly OddParents.[9] When the service was launched, had over 228 million game plays in the same fiscal quarter, which was partially attributed to New Game of the Week.[10] A new game is showcased every Friday.[9] The New Game of the week of the year has had many wins on their SpongeBob games, such as Bikini Bottom Bust Up, Dunces and Dragons, The Attack of the Lava King, and more.

Videos/Episodes provides streaming videos of full or partial Nickelodeon episodes. The service was originally launched as TurboNick, a popup panel showcasing broadband content such as video clips and games.[8] It was then revamped and relaunched on July 1, 2005 as a sister website for The new website expanded on clips and content on to provide full length Nickelodeon television shows.[11] The United States service was again revamped in 2009 and began focusing exclusively on content from Nick's current schedule. With the ubiquitousness of online streaming, TurboNick branding was also phased out at this time.

Despite the streaming service focusing on current programming, there is at least one instance of a former Nickelodeon program streaming on the website. Although not available from the main interface, using an internet search engine, users can access at least one episode of Double Dare 2000.[12] Double Dare: "Episode 147". This may be an error in the website, although the episode name and description appear, there are some inconsistencies with the featured offerings.

Along with the website's redesign in July 2014, Nickelodeon introduced its first web-exclusive series, Welcome to the Wayne.[13] Citing changes in viewer preferences, the series is the beginning of a push to create content that can exist on multiple platforms such as online, through mobile devices, as well as television.[13] At the same time, amid declining TV ratings its third season, Nickelodeon stopped airing the series The Legend of Korra on television and shifted its distribution to online outlets, where the show had proven to be much more successful.[14][15] Moving the series to online distribution from outlets such as and third-party outlets such as Amazon Video, Google Play, Xbox Video and Hulu reflected what series creator Michael DiMartino called a "sea change" in the industry: While Korra didn't fit in well with Nickelodeon's other programming, the series did extremely well online, with the season 2 finale having been Nickelodeon's biggest online event.[15][16] Following the remainder of its third season, season four of The Legend of Korra premiered in the United States on October 3, 2014 exclusively through online distribution.[17] Along with the Nick App, access to full episodes requires a TV Everywhere log in.[18] in the UK does not offer the same ability to watch entire episodes, but offers short clips from Nickelodeon TV shows instead.[19]


Logo for Nick Radio, combining iconography from both Nickelodeon and iHeartRadio. streams Nick Radio, a radio network launched on September 30, 2013, in partnership with iHeartMedia (then called Clear Channel Communications). The network is also distributed through the iHeartRadio web platform and mobile app as well as New York City radio station WHTZ as a secondary HD channel. Nick Radio focuses on Top 40 music (geared towards the network's target audience of children and adolescents, with radio edits of some songs incorporated due to inappropriate content), along with celebrity interview features. In addition to regular on-air DJs, Nick Radio also occasionally features guest DJ stints by stars from Nickelodeon's original series.[20][21][22]

Shows maintains informational pages on Nickelodeon's current programming lineup. Although the content for each program page includes Games, Videos, and Episodes that can be accessed through other parts of the site, show pages can also include show photos and character breakdowns.[23]

Former features

The Club

The Club was a massively multiplayer online role-playing game provided by Nickelodeon on It was a virtual community that used isometric 3D graphics. It allowed users to play games, watch video clips and explore locations based on Nickelodeon television shows. Construction of the game began in November 2004.[24] An alpha of the game was released in early 2006. The first beta was released in June 2006. From August 18, 2006, to January 6, 2007, the game was closed to the general public. Prior to this release, almost 3,000,000 children had tested the game.[25] The service was finally launched to the public on January 30, 2007 as Nicktropolis.[26][27]

Following the official launch of the service, additional improvements were made. In March 2007, the game was remodeled and given a new logo, and on May 11, 2007, the home page was remodeled to fit in with's new look. On June 24, 2007, the game was featured in The New York Times, with a quote stating, "Pre-teenage viewers have a virtual playground to call their own." [28] In September 2007, the Nicktropolis Newsletter was launched, as an e-mail service to players, and in November 2007, the service became ad-supported.[29] By July 3, 2008, Nicktropolis had over 7,000,000 registered users.[30] That same year, the service introduced daily events on weekdays, the "Nicktropolis Blog" on the message boards, and a new area to support The Big Green Help, the year-long Nickelodeon green campaign.[31][32][33]

The game received positive ratings in terms of appropriateness for children, with mixed critical reviews.[34] The service was redesigned as The Club on May 19, 2010.[35]

Nick Arcade

Nick Arcade (sharing a name with, but otherwise unrelated to, the TV series of the same name) was a series of games that could be downloaded from It allowed users to play any game before buying it. Nick Arcade games can still be found on Nickelodeon's sister website,

Link : Nick Arcade

Message Boards offered a moderated Internet forum called the Message Boards. On the boards, kids posted threads on and reply on topics based on Nickelodeon content. Emoticons were represented with icon GIFs. Notable Moderators were called NICKFrog and NICKPhilly.

Along with the redesigned, the Message Boards were completely redesigned to match up with it in 2014.

The message boards were closed on March 31, 2016 after removed the option to sign up as a user on the site.


The critical reaction for has been mostly positive, with the website winning numerous awards. In 1999 teachers. also was awarded a Beacon award in the Education section. The awards reward excellence within the cable industry. The website has received two awards from the Broadcast Designers Association, getting a bronze award in 2001 and a silver in 2002.[36] In 2003 received a Judge's Choice Webby in the Television section of the awards.[37] also received positive attention for its privacy policies. In 1999 received the first Internet privacy seal from BBBOnline, a subsidiary of CBBB that assesses privacy issues online.[5]


  1. " Site Info". Alexa Internet. Retrieved 2015-08-01.
  2. "Nick History". Nickelodeon. Retrieved 2008-11-28.
  3. 1 2 Owens, Jennifer (2000-12-11). "Nick at Net". BrandWeek. Retrieved 2008-11-28.
  4. "Nickelodeon TV & Online Are Perfect Together as Takes Top Ratings Spot in March.". Entertainment Wire. 1999-05-19. Retrieved 2008-11-28.
  5. 1 2 "BBBOnLine Awards Its First Internet Kid's Privacy Seal to Nickelodeon's". Business Wire. 1999-05-03. Retrieved 2008-11-28.
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  12. Double Dare 2000 - Bing Archived February 13, 2011, at WebCite
  13. 1 2 Steel AUG. 3, 2014, Emily. "Nickelodeon's Digital Generation". The New York Times. The New York Times Company. Retrieved 22 October 2014.
  14. Schwartz, Terri (July 25, 2014). "'Legend of Korra: Book 3' shift to digital explained at Comic-Con 2014". Retrieved August 12, 2014.
  15. 1 2 Trendacosta, Katharine (26 July 2014). "Creators of The Legend of Korra Explain the Show's Not-Cancellation". io9. Retrieved 26 July 2014.
  16. Koch, Dave (July 27, 2014). "Nick Pull Korra from Airwaves; Web Only". Big Cartoon News. Retrieved July 27, 2014.
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  19. "Nickelodeon hire Ralph for interactive ME:TV @ The Nickelodeon Kids' Choice Awards.". M2 Presswire. 2007-10-18. Retrieved 2008-11-28.
  20. "Nickelodeon And Clear Channel Launch Nick Radio". Radio Ink. September 30, 2013. Retrieved 2013-10-01.
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  32. "Nicktropolis Blog - An overview". Retrieved 2008-08-17.
  33. Nicktropolis (2008-03-13). "Nickelodeon Launches The Big Green Help - An Environmental Pro-Social Initiative for Kids This April". Nickelodeon. Retrieved 2008-03-13.
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  37. "2003 Winners". 2003. Retrieved 2008-11-28.
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