Doremus & Co.
| Industry | Advertising Agency |
|---|---|
| Founded | 1903 |
| Headquarters | New York, New York, United States |
Key people | Howard Sherman, CEO |
| Website | http://www.doremus.com |
Doremus & Co., more commonly referred to as Doremus, is a business communications agency focusing on both business-to-business and business-to-business-to-consumer audiences. The agency was founded in 1903 by Clarence W. Barron, and has been a unit of Omnicom since 1986. Doremus is headquartered in New York, and has eight offices around the world.
History
- 1903 - Doremus was founded by Clarence W. Barron, owner of The Wall Street Journal, in a corner of the Journal's offices at 44 Broad Street in New York City. It had nine accounts, all from the financial companies that want to advertise in the Journal. Harry Doremus, the agency’s namesake, was an assistant who joins the agency from the Wall Street Journal’s advertising department; he had no equity in the company and left after two years after a controversy about editorial staff selling advertising.[1]
- 1914 – Barron took formal control of the agency and launched its first major campaign, for U.S. Government Liberty Bonds. After the war, Doremus promoted a special classified section in the Journal to help returning soldiers find executive jobs, which became a financial success for the paper.[1]
- 1928 – Clarence W. Barron died. William H. Long, a nine-year employee, took over as President. Long landed Dillon, Read & Co. and JP Morgan as clients.
- 1930 – Doremus landed campaign for The Curtiss Wright Corporation’s Wright Cyclone Engine, with which Charles Lindbergh flew 30,000 miles flight across and down the Atlantic.
- 1939 – Doremus creates a set of print advertisements for the brokerage firm Fenner & Beane, some of the first consumer-oriented advertising by a broker after the New York Stock Exchange relaxed its restrictions on such advertising.[2]
- 1974 - Doremus was acquired by BBDO
- 1980 - As of 1980, Doremus is reported to be the eighth largest public relations firm in the United States.[3]
- 1981 - London office opened
- 1986 - Doremus & BBDO combined with agency networks Doyle Dane Bernbach and Needham, Harper & Steers to form the Omnicom Group
- 2004 - Offices added in San Francisco, Frankfurt, and Hong Kong as Doremus shifted from a financial services specialist to a B2B emphasis
- 2007 - Doremus is inducted into American Business Media's CEBA Hall of Fame.[4]
- 2011 - Offices opened in Beijing and Shanghai
- 2014 - Singapore office opened, making a total of eight
Recent awards
- 2014 Advertising Age A-List Agency
- BtoB Magazine Top Agency 5 Years Running
- 2013 Global Effie Awards Winner for Owens-Illinois Glass Is Life
- 2013 Johnson & Johnson James E. Burke Award Winner
- More than 23 million views on YouTube for Corning Inc. A Day Made of Glass
References
- 1 2 "Doremus & Co.", Advertising Age Encyclopedia, September 15, 2003.
- ↑ Janice M. Traflet (2013). A Nation of Small Shareholders: Marketing Wall Street after World War II. Johns Hopkins University Press. p. 1932. ISBN 978-1-4214-0903-0.
- ↑ Barbara Frye, "Public relations firm is heavily praised as Florida awards promotional contract", United Press International in The St. Petersburg Times, August 29, 1980.
- ↑ "People and Accounts of Note", The New York Times, August 27, 2007.
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