BBDO (Batten, Barton, Durstine & Osborn)
Industry Advertising, Marketing
Founded 1891
Headquarters New York City, USA
Number of locations
289 offices in 80 countries
Area served
World Wide
Key people


William H. Johns
Bruce Fairchild Barton
Roy Sarles Durstine
Alex Faickney Osborn
George Batten
Number of employees
15,000 employees
Parent Omnicom Group

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO.[1] BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio.[2] BBDO was named Global Agency of the Year by Adweek in 2011. It has also been named Agency of the Year in 2005 by Adweek, Advertising Age, and Campaign.[3] In 2006, Mayor Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.[4]


The Barton & Durstine agency (founded by Bruce Fairchild Barton and William H. Johns) opened in January 1919, and when Alex Osborn joined the company, the company was named Barton, Durstine, and Osborn. In 1928, the Batten Company (then managed by William H. Johns) merged with Barton, Durstine, and Osborn to form BBDO. The second B represents Barton.[5]


In popular culture

BBDO has had numerous appearances in American popular culture. Notable mentions include:


  1. "The BBDO Century". Advertising Age Supplement. 1991-09-30.
  2. BBDO (2007). "Network". BBDO. Archived from the original on 2007-06-13. Retrieved 2007-07-20.
  3. "Agency Network of the Year BBDO". Campaign. 2005-12-09.
  4. "Mayor Michael R. Bloomberg Declares January 10, 2006 'BBDO Day' in the City of New York". PR Newswire. Retrieved 2011-04-15.
  5. Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
  6. John McDonough and Karen Egolf. Advertising Age Encyclopedia of Advertising. 2015.
  7. Pasiuk, Laurie (2006). Vault Guide to the Top Advertising & PR Employers. Vault Inc. p. 25.
  8. John McDonough and Karen Egolf. Advertising Age Encyclopedia of Advertising. 2015.
  9. John McDonough and Karen Egolf. Advertising Age Encyclopedia of Advertising. 2015.
  10. John McDonough and Karen Egolf. Advertising Age Encyclopedia of Advertising. 2015.
  11. "'60s and '70s Tareyton ads". The Unswitchables. Burnt Offerings. Archived from the original on March 14, 2006. Retrieved 2006-08-02.
  12. "1st Space Commercial". Guinness Book of Records. 1997.
  13. "Frascione Joins BBDO Canada as CEO". Prometheus Global Media LLC. June 20, 2001.
  14. Andrew Robertson, Accessed July 5, 2011
  15. Arndorfer, James. Fallon's David Lubars Leaps to BBDO, June 10, 2004. Accessed July 05, 2011
  16. "Frascione becomes president, CEO of BBDO North America". Adnews. Bale Communications Inc. January 30, 2006.
  17. "Cannes Lions International Festival of Creativity 2008 Award Winners Showcase". Retrieved 2015-11-30.
  18. "An Old Industry Name Signals a Shift Into a New Era". The New York Times. Retrieved 2015-11-30.
  19. "BBDO New York Is Creativity's Agency of the Year". Retrieved 2015-10-05.
  20. "Finalists announced for the2015 iMedia Agency Awards". MarketWatch. Retrieved 2015-10-29.
  21. Cynthia B. Meyers. A Word from Our Sponsors: Admen, Advertising, and the Golden Age of Radio. p. 11. 2013.
  22. High, Kamau. "Matthew Weiner's No Madman". Adweek. Retrieved 2015-11-30.
  23. What Women Want.

Further reading

Rosenshine, Allen. Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game.

External links

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