Omnicom Group

Omnicom Group, Inc.
Public
Traded as NYSE: OMC
S&P 500 Component
Industry Advertising, public relations
Founded 1986 (1986)
Headquarters New York City, United States
Area served
 Global
Key people
  • John D. Wren, CEO & President
  • Bruce Crawford, Chairman
Products
Revenue US$ 15.1344 billion (2015)[1]
US$ 1.9201 billion (2015)[1]
Number of employees
 74,000 (2015)[2]
Subsidiaries
Website http://www.omnicomgroup.com

Omnicom Group, Inc. is an American-based global marketing and corporate communications holding company, headquartered in New York City.

Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.[3] Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002.[4] In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal.[5] The company employs more than 74,000 employees in about 100 countries worldwide.[6]

History

In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide.[7] Dubbed the "Big Bang", the merger aligned each agency on the founding principle of creativity.[8][9] In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford was put in place as the chairman of Omnicom.[10] In 1997, John Wren, the number two executive at Omnicom, moved up to the CEO role, while Crawford remained as a chairman.[11] Under Wren, the company has grown into the second largest agency holding company and had revenue of over $15 billion in 2014.[12] According to the companies website the agency now services over 5,000 brands.

Operations

Omnicom operates as a holding company and is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide.

BBDO Worldwide

Main article: BBDO

BBDO Worldwide is a creative agency within the Omnicom network and was one of the companies that took part in the initial merger that formed Omnicom. In addition to being recognized as one of the most creative networks in the world,[13] several of the BBDO agencies were ranked in the top 50 awarded individual agencies in the world by The Gunn Report.[14] Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group.[15] The agency also owns Sellbytel.

DAS

The DAS Group of Companies is a group of marketing services that includes over 200 companies in the following marketing disciplines: public relations, CRM, healthcare, events, promotional marketing, branding and research. Some of the businesses included in the DAS network are Alcone, Omnicom Health Group, Critical Mass, Fleishman Hillard, Goodby, Silverstein & Partners, The Marketing Arm, Porter Novelli and C Space.

DDB Worldwide

Main article: DDB Worldwide

DDB Worldwide is one of the three advertising networks, it offers brand building, campaign management and creative advertising development.[16] Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, Adam & Eve DDB, Roberts + Langer, Spike DDB, TracyLocke, Interbrand, and Uproar!@DDB.[17] In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil.[18]

Omnicom Media Group

Omnicom Media Group is the media division of the Omnicom Group Inc.[19] Companies operating in their network include media networks OMD Worldwide, PHD Worldwide, data and analytics company, Annalect, and performance media firm, Resolution Media.

TBWA

Main article: TBWA Worldwide

TBWA is a global agency network with a philosophy of "disruption"[20] is normally billed as an alternative agency. It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States some of the companies offices still retain the TBWA Chiat Day name.[21] Companies operating under the TBWA network include, Digital Arts Network (DAN), The Integer Group, GSD&M, Zimmerman Advertising, and other TBWA branded regional agencies.[21]

See also

References

  1. 1 2 "Omnicom Group Reports Full Year and Fourth Quarter 2015 Results".
  2. ↑ "Omnicom Group Overview". Bloomberg Business. Retrieved 11 February 2016.
  3. ↑ "Omnicom Group About". Omnicom. Retrieved 11 February 2016.
  4. ↑ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Retrieved 11 February 2016.
  5. ↑ Tadena, Nathalie; Jamerson, Joshua (22 July 2014). "Omnicom Posts Strong Sales Growth". The Wall Street Journal. Retrieved 11 February 2016.
  6. ↑ "The Worlds Biggest Public Companies:Omnicom". Retrieved 11 February 2016.
  7. ↑ Delo, Cotton (5 August 2015). "DDB's Keith Reinhard on the Origins of Omnicom". Beet.tv. Retrieved 10 February 2016.
  8. ↑ Marshal, Caroline (24 February 2006). "The Omnicom Chief Executive, John Wren, Has Combined Creative Integrity and a Humble Outlook to Build the World's Biggest Advertising Holding Company. Caroline Marshal Meets Him in New York". Campaign Magazine. Retrieved 10 February 2016.
  9. ↑ Tungate, Mark (3 May 2013). Adland: A Global History of Advertising. Kogan Page Publishers. p. 149.
  10. ↑ "Advertising's 'Big Bang' Is Making Noise at Last". Bloomberg Business. 31 March 1999. Retrieved 10 February 2016.
  11. ↑ Lazarus, George (5 December 1996). "Wren To Land On Top Perch At Omnicom Group". The Chicago Tribune. Retrieved 10 February 2016.
  12. ↑ Bruell, Alexandra (10 February 2015). "Omnicom Boosts Net Income 11.4% to Over $1 Billion in 2014". Advertising Age. Retrieved 10 February 2016.
  13. ↑ O'Leary, Noreen (15 December 2014). "Agency of the Year:BBDO's Tennacity Turned a Major Client Loss INto a Minor Setback". ADWeek. Retrieved 10 February 2016.
  14. ↑ "BBDO Worldwide Won The Gunn Report As The Most Creative Agency Network". Digital Agency Network. 30 January 2015. Retrieved 10 February 2016.
  15. ↑ "BBDO Buys Majority Stake in Wednesday Agency Group".
  16. ↑ "DDB Worldwide Communications Group Inc. Company Profile". Hoovers. Retrieved 10 February 2016.
  17. ↑ McClellan, Steve (24 June 2014). "DDB Reorganizes Its New York Operations". MediaPost. Retrieved 10 February 2016.
  18. ↑ "DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group".
  19. ↑ "Omnicom Media Group Profile". Retrieved 10 February 2016.
  20. ↑ O'Leary, Noreen (16 February 2015). "Inside TBWA New York's Reinvention;After Exec Changes and Account Losses, Shop Aims to Become Network Flagship". Adweek. Retrieved 10 February 2016.
  21. 1 2 "TBWA Worldwide Profile". Ad Brands. Retrieved 10 February 2016.

External links

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