Woman's Day

This article is about the American women's magazine. For the unrelated Australian magazine of the same name, see Woman's Day (Australian magazine). For the March 8 observance, see International Women's Day.
Woman's Day

November 2010 cover
Editor-in-chief Susan Spencer
Categories Home economics
Frequency Monthly
Publisher Hearst Magazines
Total circulation
First issue October 7, 1937
Country United States
Based in New York City
Language English
Website www.womansday.com
ISSN 0043-7336

Woman's Day is a women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The magazine was first published in 1931[2] by The Great Atlantic & Pacific Tea Company; the current publisher is Hearst Corporation.


A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.

Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (82¢ today), the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.[3]

Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000.

In a mid-1960s appeal to Madison Avenue, an ad for Woman's Day showed a friendly pharmacist named I.A. Morse next to copy that claimed:

So Woman's Day doesn't tell a lot of funny stories, and it doesn't run pictures of fashions its readers could never afford. Like I.A. Morse, Woman's Day -- more than any other magazine -- is a trusted advisor in the day in day out work that's a housewife's chosen profession. That's our profession. And we're proud of it. Like Doc Morse Woman's Day talks man to man to women.

Fawcett was sold to CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 Woman's Day, along with the rest of Diamandis, was acquired by Hachette Filipacchi Médias which published the magazine from offices at 1633 Broadway in New York. Hearst Magazines bought the Hachette magazines in the US in 2011.


See also


  1. "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2013. Retrieved October 3, 2013.
  2. "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Retrieved February 6, 2016.
  3. Gallery

External links

This article is issued from Wikipedia - version of the 3/17/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.