APT from Yahoo!

APT from Yahoo (formerly Project AMP and Apex) is an online advertising management platform from Yahoo. Announced on 7 April 2008, [1] the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo were allowed to preview AMP early. The service will sell online advertising for search, display, local, mobile, and video mediums.


  1. "Yahoo! Previews Powerful New Online Advertising Management Platform" (Press release). Yahoo!. 7 April 2008. Archived from the original on April 8, 2008. Retrieved 2008-04-07.

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