Right Media

Right Media Inc.
Type	Subsidiary
Industry	Online advertising
Founded	March 30, 2003 (2003-03-30)^[1] New York City, New York, U.S.
Headquarters	New York City, New York, U.S.
Key people	Michael Walrath, CEO Bill Wise, President Christine Hunsicker, COO John Roberts, CFO Jonah Goodhart, Board of Directors Noah Goodhart, Board of Directors
Products	Ad serving, ad network
Parent	Yahoo!
Website	www.rightmedia.com

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.

Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.

On October 17, 2006, Yahoo! makes a strategic investment in Right Media.^[2] Since the Yahoo! acquisition on April 29, 2007,^[3] Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor^[4]) and Fox Interactive Media.

On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.^[5]

References

↑ "RightMedia.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-19.
↑ "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on July 13, 2008. Retrieved 2016-07-19.
↑ http://techcrunch.com/2007/04/29/panama-not-enough-to-battle-google-yahoo-acquires-rightmedia/
↑ Yahoo! Leads Investment in Ad Auction Company Right Media
↑ Auchard, Eric. "Yahoo to buy rest of Right Media for $680 mln". Reuters. Retrieved April 30, 2007.

External links

Official website of Right Media, Inc.
"Right Media's Big Ambitions" BusinessWeek 2007-03-06
"The quest for the perfect online ad" Business 2.0 Magazine 2007-02-26
"Yahoo! Leads Investment in Ad Auction Company Right Media" TechCrunch 2006-10-17
"RMX Direct: alternative ad networks battle for your blog" TechCrunch 2006-08-12
"Buying and Selling Ads Based on Performance" ClickZ, 2005-11-22
"Click for Dollars", Fortune Magazine 2005-04-04
"How I Did It: Mike Walrath, Founder, Right Media", Inc. Magazine 2005-04-04

Yahoo!

Advertising	APT from Yahoo! BrightRoll Flurry Panama Right Media Search Marketing

Development	Developer Network BOSS Query Language UI Library

Web portal and search engine	Auctions (Japan, Hong Kong, Taiwan) Autos Celebrity Finance Health Homes Local Movies Music News Search Shine Shopping Sports Time Capsule Travel TV Wallet

Communication	Answers Groups Mail Rivals

Publishing	Flickr GeoCities (Japan only) Polyvore Tumblr

Software	Messenger versions Toolbar

Co-branded ISPs	AT&T BT Frontier Rogers

International	Yahoo7 Yahoo! Japan(Yahoo! Kids) Yahoo! Maktoob

Discontinued or sold	360° AltaVista Axis Babel Fish Briefcase blo.gs Broadcast.com Buzz Yahoo! China Delicious Dialpad Fire Eagle FoxyTunes Gallery Games GeoCities (outside of Japan) Go/Mobile Yahoo! Indonesia Jobs JumpCut Kelkoo Kickstart Yahoo! Korea Live Meme Maps Mash Music Jukebox Music Radio Music Unlimited MyBlogLog Next Pipes Photos Yahoo! Philippines Podcasts Publisher Network RocketMail Screen SearchMonkey Site Explorer The All-Seeing Eye Upcoming Voice Voices WebRing Widgets

Corporate	Acquisitions Criticism History Timeline

People	Marissa Mayer Jerry Yang David Filo Maynard Webb Sue James Max Levchin Peter Liguori Thomas J. McInerney

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