WMXS

WMXS
City Montgomery, Alabama
Broadcast area Montgomery, Alabama
Branding Mix 103.3
Slogan Today's Hits & Yesterday's Favorites
Frequency 103.3 MHz
First air date July 9, 1961 (as WAJM-FM)
Format Adult Contemporary
Christmas music (Nov.-Dec.)
ERP 100,000 watts
HAAT 334 meters
Class C
Facility ID 12322
Transmitter coordinates 32°24′13″N 86°11′47″W / 32.40361°N 86.19639°W / 32.40361; -86.19639
Callsign meaning MX = "Mix"[1]
Former callsigns WAJM-FM (1961-1974)
WMGZ (1974-1977?)
WREZ-FM (1977?-1987)
WSYA-FM (1987-1994)[2]
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WHHY-FM, WLWI, WLWI-FM, WMSP, WXFX
Webcast Listen Live
Website mix103.com

WMXS (103.3 FM, "Mix 103.3") is a radio station licensed to serve Montgomery, Alabama, USA. The station is owned by Cumulus Media and the license is held by Cumulus Licensing LLC.[3] The WLWI studios are located on the 3rd floor of The Colonial Financial Center in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side.

It broadcasts a mainstream adult contemporary music format.[4]

The station was assigned the WMXS call letters by the Federal Communications Commission on February 24, 1994.[2]

History

The original call letters for 103.3 were WAJM, which stood for "Advertiser-Journal Montgomery", named for the local newspaper. By 1974, it was FM sister to WMGY with the calls WMGZ, and a short-lived top-40 format using the name "Z-103." By 1978, the frequency provided the beautiful music format as WREZ until the late 1980s.

In November 1987, the station became known as WSYA, "Sunny 103" and changed to an adult contemporary format. In late 1989, WSYA briefly changed to an oldies-format (still known as "Sunny 103") to compete with Montgomery's other oldies outlet at the time, WBAM-FM, "Oldies 98". WSYA returned to an adult contemporary format a few months later, with radio personalities Kris O'Kelly and Joe Marcus, among others, on the air.

The station's current incarnation as WMXS began using the name "Mix 103.3" in 1994. Legendary Montgomery DJ Larry Stevens and his partner Leslie Bailey were the morning show host on Mix for several years before Stevens left the station after a disagreement with management. The morning show was renamed "Leslie and Company" with production assistant Lee Edwards taking over for Stevens. The show only lasted 3 months before Bailey left and former WLWI-FM personality Dr. Sam Faulk took over the morning show. Dr. Sam did the show alone for a short time, then was paired with midday host Susan Woody (now with Alice 96.1). Woody left 16 months later and was replaced with Amy Delaney and, after 1 year, with Debbie Montgomery. Dr. Sam recently left the station and now does mornings on WLWI. JT and Leanne now handle mornings, Rachel Marisay does mid-days and Joey D is in afternoon drive, and John Tesh has Intelligence for Your Life for your evenings. Doppler 12 StormVision Chief Meteorologist Rich Thomas from WSFA provides a live call in weather break every weekday morning at 6:40am.

Programming

Mix 103.3 is one of the highest-rated stations in the Montgomery area, especially with women ages 25-54. JT & Leanne with the morning show, Rachel with mid days and the 80's retro lunch. Matt Silverwood now covers the afternoon drive and John Tesh takes care of evenings.

Mix 103.3 has featured some of the most popular DJs in Montgomery radio history including John Garrett (formerly of WHHY-FM, WBAM and WLWI-FM), J.R. Culpepper (formerly of WLWI-FM), Andi Scott (now on WLWI-FM mornings), John Rogers and Matt Murphy (formerly on WYDE-FM in Birmingham.

References

  1. ↑ Nelson, Bob (October 18, 2008). "Call Letter Origins". The Broadcast Archive. Retrieved October 31, 2008.
  2. 1 2 "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. ↑ "Cumulus Media Expands Montgomery, Alabama Radio Group; Deal Includes Option to Buy Stations". Business Wire. August 18, 1998. Retrieved September 8, 2013.
  4. ↑ "Station Information Profile". Arbitron.

The current weekday DJ line up at Mix 103 is JT & Leanne with the morning show, Rachel 10am - 3pm with The 80's Retro Lunch between noon and 1pm. Joey D 3 to 8pm, John Tesh 8pm to Midnight. On the weekends, Saturday. It's Leanne 9a til 2p, 2p til 7 is JT and from 7 - 10pm Matt Silverwood's Hit Mix 80's Show, 10pm -midnight its Kid Kelly.

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