WMNX

WMNX
City Wilmington, North Carolina
Broadcast area Wilmington Metro
Branding "Coast 97.3"
Slogan "#1 for Hip Hop and R&B"
Frequency 97.3 MHz
First air date 1992
Format Mainstream Urban
ERP 100,000 watts
HAAT 269.3 meters
Class C1
Facility ID 8584
Transmitter coordinates 34°03′0″N 78°04′56″W / 34.05000°N 78.08222°W / 34.05000; -78.08222
Former callsigns WMFD-FM (3/6/1989-11/1/1990)
WHSL[1]
WWIL
Affiliations Rickey Smiley Morning Show
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WGNI, WKXS-FM, WWQQ-FM, WAAV
Webcast Listen Live
Website coast973.com

WMNX is a Mainstream Urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.

History

97.3 was WWIL at one time. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[2] Today, WMNX airs a mainstream urban format.

References

  1. "Call Sign history". Retrieved October 18, 2011.
  2. Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.


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