|Owner||T.W. Garner Food Company|
Texas Pete is a Louisiana-style hot sauce in the United States developed and manufactured by the TW Garner Food Company in Winston-Salem, North Carolina. The brand has 6 and 12 ounce bottles with bright red sauce, shaker top, and white and yellow label featuring the name in red and "Texas Pete," a red silhouette cowboy. Texas Pete is fairly mild, registering 747 on the Scoville heat scale. Its auxiliary branded Hotter Hot Sauce is claimed to be three times hotter than original Texas Pete. In 2015, Texas Pete introduced the "Cha!" Sriracha sauce with the marketing slogan "Embrace your "Cha!ddiction."
Texas Pete hot sauce was introduced in 1929 by Sam Garner, operator of the Dixie Pig barbecue stand in Winston-Salem, North Carolina. Customers asked for a spicier sauce, and the Garners concocted one with cayenne peppers.
Developing a product name, a marketing adviser suggested "Mexican Joe" to connote the spicy cuisine of Mexico. However, Thad's father Sam Garner opposed this, saying that the name should be American. Texas is known for its spicy food; this was combined with Pete, the nickname of Thad's brother Harold Garner.
- Texas Pete on the ChilliWorld Scoville Scale
- Tom Ryan. "Cha! by Texas Pete Hot Sauce Review". Pepperheads For Life.
- "Texas Pete Legend". Texas Pete. August 12, 2009.
- Gray, Tim (December 4, 2004). "Selling the sizzle: our 2004 small business of the year has been making hot stuff a family affair for three-quarters of a century.". Business North Carolina.