NBC Kids

NBC Kids
Launched July 7, 2012 (2012-07-07)
Closed September 25, 2016 (2016-09-25)
Country of origin United States
Format Saturday morning pre-school block
Running time 3 hours

NBC Kids was a former American Saturday morning preschool programming block, which premiered on NBC on July 7, 2012 and ended on September 25, 2016. Sister broadcast network Telemundo airs a version of the block under the "MiTelemundo" brand, which debuted on July 7, 2012, featuring a separate lineup of Spanish-dubbed programs. NBC Kids, which replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks), was programmed by the Sprout cable network, and was targeted at children ages 2 to 9.[1][2][3][4][5]

The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the Federal Communications Commission (FCC)'s Children's Television Act.[6][7][2][3][4] Programs broadcast by the NBC Kids block included Clangers, Ruff-Ruff, Tweet and Dave, Floogals, Nina's World, LazyTown and Astroblast!.[7] Programs broadcast under MiTelemundo include Spanish-dubbed episodes of Barney and Friends, Play with Me Sesame, Raggs and Super Why!, along with Spanish language versions of LazyTown, Jay Jay the Jet Plane, Fireman Sam and Noodle and Doodle. All NBC Kids programs featured Descriptive Video Service on the second audio program channel for the visually impaired, with access depending on the local NBC affiliate.

On February 24, 2016, NBC announced that it would launch a new E/I block produced by Litton Entertainment, The More You Know—a brand extension of NBC's public service announcement brand of the same name, on October 8, 2016, ending the entirety of conventional children's programming – animated or otherwise – airing on NBC, as well as all of the "Big Five" networks on conventional terrestrial broadcast television.[8]


Final programming

Former programming


  1. "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 29, 2012.
  2. 1 2 Jon Weisman (March 28, 2012). "NBC to launch Saturday kids block". Variety. Retrieved March 29, 2012.
  3. 1 2 Lindsay Rubino (March 28, 2012). "NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block". Multichannel News. Retrieved March 29, 2012.
  4. 1 2 Nellie Andreeva (March 28, 2012). "NBC Launches Preschool Saturday Block Programmed By Sprout". Deadline.com. Retrieved March 29, 2012.
  5. "Telemundo anuncia nuevo bloque infantil "Mi Telemundo!"". Primera Hora. GFR Media LLC. October 24, 2012. Retrieved November 8, 2015.
  6. "FCC Form 398 "KidVid" Children's Television Programming Report, 2nd Quarter of 2013 for WTVA, Tupelo, Mississippi" (PDF). WTVA. WTVA, Inc. July 2, 2013. Retrieved September 7, 2013.
  7. 1 2 "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 29, 2012.
  8. Malone, Michael (February 24, 2016). "NBC, Litton Partner on 'The More You Know' Block". Broadcasting & Cable. Retrieved February 25, 2016.
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