MTV India

MTV India
Launched 28 October 1996
Owned by Viacom 18
Picture format 576i (SDTV)
1080i (HDTV)
Slogan Stay Raw.
Country India
Language Hindi & English
Broadcast area South Asia
Headquarters Mumbai, India
Sister channel(s) VH1 India, Nickelodeon India, Sonic, Colors
Website Official website
Availability
Satellite
Airtel digital TV (India) Channel 380
Big TV (India) Channel 703
Dialog TV (Sri Lanka) Channel 41
DirecTV (U.S.) Channel 2006
Dish Network (U.S.) Channel 776
CanalSat Maurice (Mauritius) Channel 141
Dish TV (India) Channel 308
Tata Sky (India) Channel 807
Optus D2 (Globecast Australia / New Zealand) 12519 V 22500 3/4 (Irdeto Encryption)
Videocon d2h (India) Channel 521
Cable
First Media (Indonesia) Channel 176
UCS (Bangladesh) Channel 9
Fastway (India) Channel 321
In Digital (India) Channel 251
Asianet Digital TV (India) Channel 544 (SD)
Channel 843 (HD)
IPTV
PEO TV
(Sri Lanka)		 Channel 67
mio TV (Singapore) Channel 658
My.T (Mauritius) Channel 55
now TV (Hong Kong) Channel 779

MTV India is the Indian version of MTV, a channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. MTV India is one of the oldest music television networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful there. MTV India is one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka. Most of the programming on the channel is in Hindi.[1]

MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), reality television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars).

MTV India has its office in Vile Parle in Mumbai.

Partnerships

MTV India logo used from 1996 to 2009.
MTV India logo used from 2009 to 2011.

The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET, MAX, SAB, Aaj Tak, NDTV India, NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo, Discovery Science, and NDTV 24x7.

The channel is also available as a standalone on CAS networks.

Music to reality

Of late MTV India has put a greater focus on reality shows(as MTV has internationally; as reality shows have become wildly popular), which can make one wonder why the initials of the channel stand for Music Television. The show MTV-Roadies seems to have eclipsed the entire MTV India with a series of reality shows.

MTV India broadcasts many famous television programs, for people with varied interests. Its main emphasis is on music based entertainment and reality shows, such as the wildly popular Jersey Shore and Teen Mom. Of late, it has also ventured into youth-based fiction dramedies with India's first youth-based sitcom, MTV Reality Stars, which captures the comedy and chaos in the showbiz industry.

Programming

The following shows have been broadcast on MTV India:

VJs

VJs serve as hosts of MTV shows. A few of the popular VJs are listed below.

Awards

The MTV India awards include the following.

  • Fully Faltoo Film Awards
  • Lycra MTV Style Awards
  • MTV Immies

See also

References

  1. ↑ Mahajan, Vijay; Banga, Kamini (2005-09-14). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
  2. ↑ "Teacher's and MTV Aquanoon party". Retrieved 8 February 2013.
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