KURK (FM)

KURK is a commercial radio station located in Reno, Nevada, broadcasting to the Reno, Nevada area on 100.9 FM, and K286AG 105.1 FM in Carson City. Until September 12, 2011, KRZQ aired an alternative rock music format with a tagline of "Reno's New Rock Alternative."

On noon on September 12, 2011, KRZQ changed to a Hot Adult Contemporary format.^[1] KRZQ now broadcasts on 104.1 FM, based in Fallon Nevada.

The former station (100.9) then known as Mix 100.9, tagged as "Reno's Best Music Mix." The change in format did not result in immediate job losses, as many personalities started simply using different names.^[2] The hot adult contemporary was designed to fill the void from when KLCA dropped it for contemporary hit radio by July 2011.

On September 28, 2011 KRZQ changed their call letters to KMXW, to go with the "Mix 100.9" branding.

On June 20th, 2014, following KURK 92.9's sale to Educational Media Foundation, it was announced that KMXW will adopt the Classic Rock format found on KURK as 100.9 The Bandit once the sale was completed. KURK 92.9 then flipped to EMF's Air 1 network. On August 1, 2014 The KURK call sign moved to 100.9 FM. In May, 2016 Wilkes Broadcasting sold KURK 92.9 along with KWFP "The Wolf" to the Evans Broadcast Company, Inc. They now join The Evans Broadcast Flagship station:99.1 FM Talk, and "Real Country" 1300 AM/102.5 FM.

Following the sale to Evans, KURK rebranded as "100.9 K-Rock" and flipped to a broad mainstream rock format, playing fifty years of rock, trying to take on all of Reno's other rock stations at once. The station uses a "shut up and rock" approach it used since its days as The Bandit.

Previous Logos

References

External links

• Official Website
• Query the FCC's FM station database for KURK
• Radio-Locator information on KURK
• Query Nielsen Audio's FM station database for KURK
• Query the FCC's FM station database for K286AG
• Radio-Locator information on K286AG