KSGG

For the Carson City, Nevada radio station that held the call sign KSGG from 2011 to 2013, see KOLC.

KSGG
City	Reno, Nevada
Broadcast area	Reno–Sparks metropolitan area
Branding	96.9 the Rodeo
Frequency	1230 kHz
Translator(s)	K245BV 96.9 MHz
First air date	1947 (as KXXL at 1490)
Format	Country
Power	1,000 watts 250 watts (translator)
Class	C
Facility ID	202
Transmitter coordinates	39°30′50″N 119°42′54″W / 39.51389°N 119.71500°W / 39.51389; -119.71500Coordinates: 39°30′50″N 119°42′54″W / 39.51389°N 119.71500°W / 39.51389; -119.71500
Callsign meaning	SwaGG (after simulcast of Swag 104.9)
Former callsigns	KWRN (1947-1957) KDOT (1957-1963) KCBN (1963-1989) KRNO (1989-1990) KCBN (1990-2001) KPLY (2001-2005) KJFK (2005-2013)
Owner	Americom Las Vegas Limited Partnership
Website	www.969therodeo.com

KSGG (1230 kHz) is a commercial AM radio station licensed to Reno, Nevada. The station is owned by Americom Las Vegas Limited Partnership. The station airs a 1990s-based country music radio format. It calls itself "96.9 The Rodeo," with the dial position referring to the simulcast on FM translator K245BV which is heard on 96.9 MHz.

History

The station signed on the air in 1947 with 250 watts using call sign KWRN. On October 30, 1963, the station moved to 1230 kHz as KCBN.^[1]

The station announced as of March 18, 2013, it would switch from progressive talk to urban contemporary, branded as "Swag 104.9" and changed call letters to KSGG.^[2]

On March 24, 2014 KSGG changed its format to sports, with programming from Yahoo! Sports Radio (now SB Nation Radio).^[3]

On March 24, 2015, KSGG flipped to a country format as "96.9 the Rodeo", with an FM translator on 96.9, with a focus on 1990s country songs.^[4]^[5]

References

External links

Query the FCC's AM station database for KSGG

Radio-Locator Information on KSGG

Radio stations in the Reno, Nevada market

By FM frequency	88.3 88.7 90.5 91.3 92.1 92.9 93.7 94.5 95.5 96.1 96.5 97.3 98.1 99.1 100.1 100.9 101.3 102.1 102.5 102.9 103.7 104.1 104.5 104.9 105.3 105.7 106.3 106.9 107.3 107.7

By AM frequency	590 630 780 920 1060 1230 1270 1300 1340 1400 1450 1550

By callsign	K285EQ KBUL-FM KBZZ/K241AK KCMY KDOT KHIT KIHM KKFT KKOH KKTO KLCA KLRH KNEV KNEZ KNIS KNNR KODS KOLC KOZZ KPLY KRNG KRNO KRNV-FM KRZQ KSGG/K245BV KSRN KTHO KTHX-FM KUNR KURK KUUB KWFP KWNZ KWYL KXEQ KXTO KYSA KZTI KZTQ

Defunct	KQLO (1590 AM)

Nearby radio markets Chico Fallon Lovelock Sacramento Susanville/Sierra Nevada See also List of radio stations in Nevada

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