K280DD

K280DD
City Las Vegas, Nevada
Broadcast area Las Vegas, Nevada
Branding Real 103.9
Slogan Las Vegas' REAL Hip-Hop and R&B
Frequency 103.9 MHz (also on HD Radio)
Translator(s) Relay/Simulcast of KYMT-HD2
First air date August 29, 2015
Format Urban Contemporary
ERP 250 watts
HAAT 308 meters
Class D
Facility ID 1686504
Owner Advance Ministries of Lake Havasu
(operated by iHeartMedia)
Webcast Listen Live
Listen Live (HD2)
Website real1039.com

K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts an Urban Contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015,[1] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.[2] Ironically, on the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.[3]

References

  1. "Real 103.9 Debuts" from Format Change.com (September 4, 2015)
  2. "Las Vegas To Get Real 103.9" from Radio Insight (August 31, 2015)
  3. "100.5 KXNT-FM Las Vegas Flips To Rhythmic Hot AC Q100.5" RadioInsight, September 4, 2015.

External links

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