Born Lucky

This article is about the American television show. For the 1933 British film, see Born Lucky (film).
Born Lucky
Created by Stone Stanley Entertainment
Presented by Mark Sweet (pilot)
Bob Goen (regular series)
Narrated by Jonathan Coleman
Country of origin United States
No. of seasons 2
No. of episodes 130
Running time 30 Minutes
Original network Lifetime
Original release October 5, 1992 (1992-10-05) – December 31, 1993 (1993-12-31)

Born Lucky is an American television series in which contestants earned mall money and prizes. It was hosted by Bob Goen and announced by Jonathan Coleman. Four contestants competed in a stunt game show taped at various shopping malls for a chance at $2,000 in mall money. The first week's shows of Born Lucky were taped at the Glendale Galleria in California.

The show aired on Lifetime from October 5, 1992 to April 2, 1993, and again on the same network from July 5 to December 31, 1993. For a brief period in 2000, PAX aired reruns of this series.


Each player had a chance to win up to $100 (in what was referred to as "mall money") in the first round by participating in a stunt, such as trying to follow a sequence of commands, moving an item through a maze using a magnet held in the mouth in 60 seconds, or solving a series of brain teasers. The top two highest scoring players moved on to Round 2. Winners of the stunt also earned a prize. If there was a tie (for last place, or if all tied), each person picked an envelope containing "mall money". The player(s) who picked the most cash went on to round two.

"Challenge Round"

In the second round, the two remaining players bid against each other to see who could accomplish the stunt (à la Name That Tune's Bid-a-Note round). All stunts were played in either a 30, 45, or 60-second time limit. If the person accomplished the stunt before time ran out, he or she won. Otherwise, the opponent moved on.

Bonus Round

The winning player then got a chance to win $2,000 by accomplishing a series of 5 additional stunts in 90 seconds. They could pass on only one stunt and if time permitted, they went back to that stunt and he/she had to complete that remaining stunt to win the $2,000 in cash; otherwise, he/she received $100 for each stunt accomplished.

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