Alpo (pet food)

Alpo

Type	Private
Industry	Pet food
Founded	1936
Area served	Worldwide
Products	Dog food
Owner	Nestlé Purina PetCare
Website	www.alpo.com

Alpo is an American brand of dog food marketed and manufactured by the Nestlé Purina PetCare subsidiary of Nestlé. The brand is offered as a canned or packaged soft food, as well as in dry kibbles.

History

Alpo, an abbreviation of Allen Products, was founded in 1936 by Robert F. Hunsicker in Allentown, Pennsylvania. In 1964, the Allen Products Company was acquired by Liggett & Myers Tobacco Company. In 1980, the Liggett & Myers Tobacco Company was acquired by Grand Metropolitan and in 1986 Grand Metropolitan sold the Liggett Group but kept Alpo Petfoods, Inc. In 1995, Nestlé SA acquired Alpo Petfoods, Inc. from Grand Metropolitan. In January 2001, Nestlé SA announced the merger of Nestlé Friskies with Ralston Purina to form the Nestlé Purina PetCare Company.^[1]

Marketing

For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s. Alpo was the sponsor of the debut broadcast of the long-running television news magazine 60 Minutes, on September 24, 1968.

Alpo is also known for its marketing campaigns that target the owners of "real dogs," making light of consumers who pamper their dogs.^[2]^[3]

References

↑ Carman, Tim (2009-04-16), "Food History Potpourri: Ralston Purina's D.C. Roots", Washington City Paper, retrieved 2009-10-19
↑ "Alpo Gets to the Meat of the Problem". BrandWeek. 2009-02-27.
↑ Brian Quinton (2009-08-20). "Alpo Contest on the Hunt for Just Plain Dogs". Promo Magazine.

External links

Nestlé

Brands

Appliances	BabyNes Dolce Gusto Nescafé Alegria Nescafé Barista Nespresso Special.T

Baby nutrition	BabyNes Cerelac Gerber Graduates Mucilon NaturNes Nestum Nidal (brand) Bear Brand Nido P'tit

Baking	Libby's Pumpkin Toll House

Bottled water	Arrowhead Buxton Contrex Deer Park Hépar Ice Mountain Ozarka Panna Perrier Poland Spring Pure Life Quézac San Pellegrino Vittel Zephyrhills

Cereals	Cheerios¹ Chocapic Chokella Cini Minis Clusters Cocoa Crisp¹ Cookie Crisp¹ Corn Flakes Country Corn Flakes Curiously Cinnamon Fitness Fitness Fibra Gold Flakes Golden Grahams¹ Golden Nuggets Honey Gold Honey Stars Koko Krunch La Lechera Flakes Lion (cereal) Lucky Charms¹ Milo Cereal Nesquik (cereal)⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nestlé Crunch Oats & More Trix¹ Shreddies⁸ Shredded Wheat⁸ Strawberry Minis

Chocolate and desserts	100 Grand Bar Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Baby Ruth Bar One Bertie Beetle Big Chocolate Big Turk Bit-O-Honey Blue Riband Breakaway Butterfinger Cailler Caramac Carlos V Chicos Choclait Chips Choco Crossies Chocolate Log Chokito Chunky Club Coffee Crisp Crisp Crunch Die Weisse Drifter Golden Rough Goobers Jelly Tots Kit Kat³ Kit Kat Chunky Kit Kat Senses Lanvin Lentejas Life Savers Lion Bar Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milkybar Choo Milo (chocolate bar) Mirage Mint Patty Munchies Munch NestEgg Nestlé Baker's Choice Nestlé Classic Nestlé Dessert Nestlé Fav*rites Nestlé Extra Smooth Nestlé Snack Nuts Nestlé Milk Chocolate Oh Henry!⁴ Orion Peppermint Crisp Perugina Plaistowe Polo Quality Street Raisinets Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁵ Sno-Caps Spree Sundy (brand) Susy Svitoch TEX Toffee Crisp Violet Crumble Walnut Whip White Knight The Willy Wonka Candy Company XXX YES Yorkie

Coffee and beverages	Abuelita BabyNes Carnation⁹ Caro Chuckie¹¹ Coffee-Mate Dolce Gusto Klim La Lechera Lion Menier Milo Nescafé Nescau¹² Nesfruta Nespresso Nesquik (mix) Nesquik Ready-To-Drink Nestea Nestlé Chocolate Nestlé Dessert Ovaltine⁶ Ricoré Sjora Sublime Sweet Leaf Tonimalt Zoégas

Health and nutrition	Nutramen Junior Nutrament Pamlab Peptamen Boost Resource

Ice cream	Camy D'Onofrio Dibs (ice cream) Dreyer's/Edy's Drumstick Eskimo Pie Extrême Fab Frosty Paws Häagen-Dazs² Hjem-IS Ice Screamers Kit Kat La Cremeria La Laitière Lanvin (chocolate) Maxibon Mövenpick Nestlé Parlour Pops Savory (ice cream) Schőller Smarties

Prepared and Packaged Food and Snacks	Buitoni California Pizza Kitchen DiGiorno Garden Gourmet Herta Hot Pockets Jack's Lean Cuisine Libby's Lean Pockets Maggi Maggi noodles Mousline Nestlé Starz Roll Ups Stouffer's Thomy Tombstone Uncle Tobys Wagner Yinlu Foods

Dairy Products	a+ Actiplus After Eight Bear Brand Carnation⁹ Cerevita Coffee-Mate Dancow Everyday Kit Kat La Lechera La Laitère Milkmaid Nesquik Nesquik Minis Rolo SKI

Nesquik	Nesquik Powder Nesquik Cereal⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nesquik (beverage)

Bear Brand	Bear Brand Busog Lusog¹¹ Bear Brand Choco¹¹ Bear Brand Adult Plus¹¹ Bear Brand Gold¹⁰

Milo	Milo granules Milo Chocolate Bar Milo Cereal

Uncle Toby's	Cheerios¹ Fruit Bites Healthwise Natural Style Muesli O&G Oat Crisp Oat Flakes PLUS Puffs Roll Ups VitaBrits Weeties

Petcare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Cat Chow Chef Michael's Dog Chow Fancy Feast Felix Friskies Frosty Paws Go-Cat Gourmet ONE Pro Plan Tender Vittles Veterinary Diets Winalot

Galderma	Cetaphil Daylong Epiduo Excipial Restylane

Former	Alcon Chocolate Surpresa Enviga Jenny Craig Polly Waffle Powerbar Powwow Water Wonder Ball

Divisions

Joint ventures

Other assets

Hsu Fu Chi (60%)
L'Oréal (30.3%)
Osem (51%)
Yinlu Foods (60%)

People

Other

¹ Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license.
³ US production rights owned by The Hershey Company. ⁴ Canadian production rights owned by The Hershey Company. ⁵ US rights and production owned by Smarties Candy Company, with a different product.
⁶ US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁷ Produced by Cereal Partners, branded as Nestlé. ⁸ Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. ⁹ Philippine production rights owned by Alaska Milk Corporation. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² Used only in Brazil.

Category
Commons

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