Drifter (chocolate)

Drifter

A drifter chocolate bar
Type Chocolate bar
Place of origin England
Creator Rowntree's, now produced by Nestlé
Food energy
(per serving)
99 kcal (414 kJ)
Nutritional value
(per serving)
Protein 0.8 g
Fat 4.2 g
Carbohydrate 14.3 g
Other information Nutritional information source:[1]
  Media: Drifter

Drifter is a chocolate bar. Drifter was launched by Rowntree's[2] in 1980, consisting of a biscuit wafer with caramel layered on top. The bar is now produced by Nestlé following their takeover of Rowntree's in 1988.

About

90 million bars are produced each year,[3] but are becoming increasingly hard to find in most parts of the United Kingdom. Amongst its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into."

In 2007 Drifter was discontinued by Nestlé before being reintroduced in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa bar.

McFlurry

In June 2011 McDonald's introduced a limited edition Drifter McFlurry which was available from 15 June until 26 July 2011.[4]

See also

References

  1. "Drifter". Nestlé UK. Retrieved 4 November 2013.
  2. Marketing, Volume 19. 2011-03-21. Retrieved 2013-11-05.
  3. Archived 1 October 2010 at the Wayback Machine.
  4. Archived 21 June 2011 at the Wayback Machine.


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