XHHIT-FM

XHHIT-FM
City Tecate, Baja California
Broadcast area Tijuana, Baja California
San Diego, California
Branding La Caliente
Slogan La Que Te Prende ("The One that Turns You On")
Frequency 95.3 MHz
First air date November 1, 1988
Format Regional Mexican
ERP 12,000 watts
HAAT 799 meters (2,621 ft)
Class C1
Transmitter coordinates 32°18′49″N 116°39′53″W / 32.31361°N 116.66472°W / 32.31361; -116.66472
Callsign meaning HIT
Former callsigns XHATE-FM (1988-2004)
Former frequencies 99.3 MHz (1988-1993)
Owner Multimedios Radio
(Radio Triunfos, S.A. de C.V.[1])
Webcast Flash Player, PLS
Website www.mmradio.com/lacaliente953fm/

XHHIT-FM is a commercial radio station located in Tecate, Baja California, broadcasting to the Tijuana, Baja California and San Diego, California area on 95.3 FM. XHHIT airs a Regional Mexican music format branded as "La Caliente".

History

XHATE-FM received its concession on November 7, 1988. It was owned by Enrique Regules Uriegas, who owned several stations for Multimedios.

In 1993, XHATE moved from 99.3 to 95.3 MHz. The move served as part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7.

On May 18, 2004, XHATE became XHHIT-FM; at the time, it was carrying Multimedios's Stereo Hits format.

References

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