WMRV

For the Endicott, New York radio station that held the call sign WMRV-FM at 105.7 FM from 1991 to 2013, see WBNW-FM.
WMRV
City Dansville, New York
Branding My 93.9
Slogan 80s, 90s and Now
Frequency 93.9 MHz
First air date 1990 (as WACZ)
Format Adult Contemporary
ERP 570 watts
HAAT 226 meters
Class A
Facility ID 15370
Transmitter coordinates 42°30′45.00″N 77°38′7.00″W / 42.5125000°N 77.6352778°W / 42.5125000; -77.6352778
Former callsigns WACZ (1989-1992)
WDNY-FM (1992-2013)
Owner Genesee Media Corporation
Sister stations WDNY (AM), WRSB, WOKR
Webcast Listen Live
Website WMRV Online

WMRV (93.9 FM) is a radio station broadcasting an adult contemporary format. Licensed to Dansville, Livingston County, New York, USA. the station is owned by Genesee Media Corporation.

The station is located such that the broadcast at times reaches as far north as Pittsford, New York, to the Pennsylvania border to the south.

In 2003, WMRV moved from its original location at 129 Main Street to a new office and studio at 195 Main Street. The new location is within a historic Main Street building and still contains the original ornate tin ceiling. On October 28, 2011, WMRV (then WDNY-FM) changed hands from Miller Media Inc. to Genesee Media Corporation.

WMRV's moniker is "My 93.9 - More Variety of Today's Hits and Yesterday's Favorites". WMRV is well known for its local service to the Genesee Valley, Western Finger Lakes, and Southern Tier areas of New York State.

WMRV's Five-County News was broadcast live in the mornings with News Director Terry Van until his retirement on December 24, 2010. Since then, it has been broadcast by Robin Humphrey. The five-county news airs at 6:00, 7:00, 8:00 and at 12:00 PM, and in the afternoons at 5:00. Since the start of 2011, the news broadcasts have utilized more live quotes from local authorities and elected officials. Special programming at WDNY includes the Wakeup Call, hosted weekday mornings by News Director Robin Humphrey and Bill Timberlake accompanied by Sports Director Frank Williams.

Live sporting events are covered on-location by Sports Director Frank Williams. In spring 2008, the station began live streaming of sporting events on their website. On Saturday mornings, the station hosts the Five-County News Weekend Edition, with Robin Humphrey, which includes breaking events and recaps of major news occurring in the area over the past work week.

Each year the station hosts a live on-air auction, allowing callers to place bids over the radio. This feature is usually held in the late winter.


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