WMCM

WMCM
City Rockland, Maine
Broadcast area Mid Coast
Branding The Bear
Frequency 103.3 MHz
First air date 1968 (as WRKD-FM at 93.5)
Format Country
ERP 16,000 watts
HAAT 235 meters
Class B
Facility ID 57301
Transmitter coordinates 44°7′35″N 69°8′18″W / 44.12639°N 69.13833°W / 44.12639; -69.13833
Callsign meaning Mid Coast Maine
Former callsigns WRKD-FM (1968-1980)
Former frequencies 93.5 MHz (1968-1985)
Affiliations Motor Racing Network
Owner Blueberry Broadcasting
(Blueberry Broadcasting, LLC)
Sister stations WABK-FM, WVQM, WQSS, WTOS-FM, WTQX
Website 971thebear.com

WMCM (103.3 FM) is an American radio station broadcasting a country music format simulcasting WBFB. Licensed to Rockland, Maine, USA, the station serves the Mid Coast Maine area. The station is currently owned by Blueberry Broadcasting.[1]

Programming

previous logo

Previous to its country music format, the station was a short lived classical music format, the station signed on as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, now WVOM). WMCM upgraded to 20.6 kw and a frequency change to 103.3 in the late 1980s. As of September 28, 2009, it became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE)..

References


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