WLHR-FM

WLHR-FM
City Lavonia, Georgia
Broadcast area Franklin and Hart Counties, Georgia
Branding "92.1 WLHR"
Slogan "Lake Hartwell Radio"
Frequency 92.1 MHz
First air date May 15, 2008
Format Contemporary and Classic Country music and local news, weather, high school sports, obituary announcements, Swap-Shop
ERP 6,000 watts
HAAT 112.9 meters
Class A
Facility ID 54561
Transmitter coordinates 34°22′51.00″N 83°07′28.00″W / 34.3808333°N 83.1244444°W / 34.3808333; -83.1244444
Callsign meaning W Lake Hartwell Radio & W Lavonia Hartwell Royston
Former callsigns WWRK-FM (1979-1981)
WWRK (1981-1988)
WWRK-FM (1988-2004)
WSGC-FM (2004-2008)
Affiliations AP Radio News, Westwood One Classic Country and Hot Country, GNN.
Owner Georgia-Carolina Radiocasting Companies
(Lake Hartwell Radio, Inc.)
Webcast Listen Live
Website 921wlhr.com

WLHR-FM (92.1 FM, "Lake Hartwell Radio") is a radio station broadcasting a Contemporary and Classic Country music format, and local news, weather, high school sports, obituary announcements, Swap-Shop. Licensed to Lavonia, Georgia USA. The station is currently owned by Georgia-Carolina Radiocasting Company.

History

Logo used until May 2008

The station went on the air as WSGC-FM IN 1973, licensed to Elberton, GA, playing Beautiful Music. On November 24, 1981, the station changed its call sign to WWRK. On November 1, 1988 the call sign was changed back to WWRK-FM. On February 2, 2004, the call sign was changed to WSGC-FM with a Country music format as "92.1 WSGC". On March 31, 2008, after 92.1 FM had already been granted permission to move and re-license to Lavonia, GA the call sign was changed to WLHR-FM. WLHR-FM signed on on May 15, 2008. The station goes by the moniker "Lake Hartwell Radio" and serves Franklin and Hart Counties, Georgia.[1] On May 9, 2008, the WSGC-FM callsign and Country music format was moved to 105.3 FM in Elberton, Georgia as "105.3 WSGC" with a similar branding and logo previously used by WSGC-FM 92.1.

During the early morning hours of January 30, 2010, the WLHR-FM tower was toppled. The tower, which stood at 284 feet tall and was located on Georgia Highway 327, fell over. The cause is believed to have been sabotage. On, Saturday, February 13, 2010, at approximately 3:30pm, WLHR-FM returned to the air operating from a temporary tower site. Toccoa Falls College radio station WRAF-FM was instrumental in helping WLHR-FM get back on the air by loaning the station a 2KW transmitter.

On, Saturday, July 16, 2011, WLHR-FM signed on from its new permanent tower site in Bowersville, Georgia with noticeably improved coverage over its city of license Lavonia, Georgia. WLHR's new mast stands 223 ft. tall.

Awards

On June 11, 2011, WLHR-FM won four awards from the Georgia Association of Broadcasters. The awards included the following: Small Market Station of the Year for 2011, GABBY Award for the best produced promotional piece/PSA (Class A market) "Traffic Goat," MERIT Award for the best produced promotional piece/PSA (Class A market) "Stormcast," and MERIT Award for the best produced commercial (Class A market) "Ron's Florist-St. Patrick's Day." WLHR was also the recipient of a MERIT Award from the Georgia Association of Broadcasters for best produced commercial (Class A market) in 2010.

On October 13, 2011, WLHR-FM received another prestigious award, The Franklin County Chamber of Commerce Bruce Knighton Business of the Year Award for 2011.

On January 25, 2013, WLHR-FM received the prestigious Hart County Chamber of Commerce Small Business of the Year Award for 2012.

References

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