WUBL

WUBL

City	Atlanta, Georgia
Broadcast area	Atlanta metropolitan area
Branding	94.9 The Bull
Slogan	Atlanta's New Country Leader
Frequency	94.9 MHz (also on HD Radio) 94.9 HD-2: WCCV FM 94.9 HD-3: WGST AM
Repeater(s)	WANN-CD 29 (DTV 32.22)
First air date	October 24, 1962 (as WAVO-FM)
Format	Country
ERP	78,000 watts
HAAT	298 m (978 ft)
Class	C1
Facility ID	29735
Callsign meaning	Anagram of BUL in "bull"
Former callsigns	WAVO-FM (1962-1972) WPCH (1972-2002) WLTM (2002-2006)
Owner	iHeartMedia, Inc. (Citicasters Licenses, Inc.)
Sister stations	WBZY, WGST, WWPW, WRDG, WRDA, W222AF
Webcast	Listen Live
Website	949thebull.com

WUBL FM 94.9, known as "94-9 the Bull", is an Atlanta FM radio station that plays country music. Its radio transmitter is located just northeast of Atlanta near Druid Hills Road in North Druid Hills, with several other stations, and operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta.

History

The station began on October 24, 1962 as religious WAVO-FM, sister to WAVO AM. In 1972, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid-1991, when the "Peach 94.9" name was adopted, reflecting its exact frequency for newer radios with digital tuning, and Atlanta's nickname as the "Big Peach". (This is derived from its main road of Peachtree Street, and New York being the "Big Apple", as well as Atlanta being the "New York of the South"; the callsign is now on WPCH-TV as "Peachtree TV" in Atlanta.) The station enjoyed consistent ratings success through the 1990s and early 2000s.

In December 2002, the name "Peach" was dropped, and the station rebranded as WLTM "94.9 Lite FM". Prior to Christmas each year, Lite FM played all Christmas music.

From 2005 to 2006, the station had Randy & Spiff as its morning show. After it was canceled, they moved their show to 640 WGST later in 2007. The duo were formerly at WFOX "Fox 97" (now WSRV "The River") and briefly at then sister Clear Channel station WLCL FM "Cool 105.7". Lite's morning show from May 2003 until March 2005 was married couple Gene & Julie, who are now in Dallas at KVIL. The nighttime show was the syndicated Delilah. (However, Delilah was not on the new 96.7 Lite FM (which is now The Legend) schedule; instead it is now aired on former competitor WSB-FM, "B98.5FM".)

In the middle of its all-Christmas music format, and more than a week before Christmas Day, Lite FM changed to country music as "The Bull" at noon on December 18, 2006.^[1] WLTM's call letters were then changed to WUBL. The old adult contemporary format officially moved to 96.7 FM two days later, and stayed there until December 26, 2007, when 96.7 switched to a classic country format to accompany WUBL. On January 7, 2008, WUBL added The Cledus T. Party, starring comedian/parody singer Cledus T. Judd, as its morning show.

Current

Along with WSB-FM, this station is the primary entry point (PEP) for Emergency Alert System messages for the state of Georgia. In an emergency, the two stations receive alerts via secure networks directly from the U.S. president, the Georgia Emergency Management Agency, and the National Weather Service. All other radio and television stations and cable TV systems in metro Atlanta must monitor these two stations at all times with their EAS equipment. Alerts are then relayed across the state by other stations.

Current personalities include: Kristen Gates (morning show co-host), Jason Pullman (morning show co-host), Art "Mad Man" Mehring (traffic), Madison Reeves (mid-days), Lance Houston (afternoons), Angie Ward (nights), Rob Carter (weekends), Tripp West (weekends), and After Midnight with Blair Garner.

In 2011, the station changed its HD Radio channel 2 to simulcast Immanuel Broadcasting Network, whose flagship station is WCCV FM 91.7 in Cartersville. Two IBN-owned broadcast translators are actually assigned to WUBL instead of WCCV as their primary station: W265AV 100.9 Woodstock, and W223BP 92.5 Lithia Springs (previously W221CG 92.1 "Kennesaw", which was actually near Hiram/Dallas), both transmitting IBN programming. WGST AM 640 was carried on WUBL's HD3 channel, as well as on W222AF FM 92.3, which is also owned by Immanuel and formerly rebroadcast WCCV. However, W222AF was assigned directly to retransmit WGST, not WUBL.

In October 2012, not long after WGST became Spanish-language ESPN Deportes, WUBL HD-3 and W222AF split from WGST and became "Comedy 92-3", the locally-inserted affiliate name for the satellite-fed radio network 24/7 Comedy. This same local feed was also retransmitted on DTV radio by WANN-CD 29, on virtual channel 32.21, with 94-9 the Bull on 32.22. In early June 2013, WUBL HD-3 and WANN 32.21 reverted to airing WGST at the same time that station again started English-language programming. ESPN Deportes moved to WWPW FM 96.1 HD-3, and now that station simulcasts on W222AF, although the FCC database still indicates WUBL as its supposed "primary" station. For a while in late 2014, WUBL HD-3 simulcasted the urban oldies and classic hip-hop formats of "Old School 99.3" (relayed on translator W257DF FM 99.3) through a lease agreement with owner Steve Hedgwood. After that translator was forced off-air due to co-channel interference with WCON-FM, the "Old School" format remained on the HD-3 channel for a time before returning to a simulcast of WGST.^[2] (The "Old School" format would be revived on WTBS-LP FM 87.7 in January 2016.)^[3]

References

External links

Query the FCC's FM station database for WUBL

Radio-Locator information on WUBL

Query Nielsen Audio's FM station database for WUBL

Query the FCC's FM station database for W222AF

Radio-Locator information on W222AF

Query Nielsen Audio's FM station database for W222AF

Radio stations in the Atlanta, Georgia market

By AM frequency	550 590 610² 640 680 750¹♦ 790 (830) 860 890 920 970 1010² 1040 1080² 1100² (1120) 1160 1190 1230 1270 1290² 1300 1310 1320 1330 1340 1380 1400 1400 1410 1420 1430 1450 1460 1480 1500 1520 1550² 1570 1600² 1690 ¹Clear-channel stations with extended nighttime coverage ²Broadcast in Spanish (fulltime)

By FM frequency	88.1 88.5 89.1 89.3 90.1 90.7 90.7 91.1 91.5 91.7 91.9 92.1 92.9 93.3 94.1 94.5 94.9 95.5♦ 96.1 96.5 96.7 97.1 97.5♣ 97.9 98.1 98.5 98.9 99.7 100.5 101.5 101.9² 102.3² 102.5 102.9 102.9♣ 103.3 103.7 104.1 104.7 105.3² 105.7 106.7 107.1 107.5♣ 107.9 ♣WUMJ simulcasts W275BK ♦WSBB-FM simulcasts WSB AM

NOAA Weather Radio	162.550

By callsign	KEC80 WABE WAEC WAFS WALR-FM WAMJ WAOK WAOS WATB WAZX WAZX-FM WBCX WBHF WBZY WCFO WCHK WCLK WCNN WCOH WDCY WDPC WDUN WDWD WFGM WFOM WFSH-FM WFTD WGFS WGKA WGST WHIE WHTA WIFN WIGO WJGA-FM WJSP-FM WJTP WKHX-FM WKKP WLBB WLKQ-FM WLTA WMLB WMVV WMVW WNEA WNIV WNNX WNSY WPBC WPBS WPCG-LP WPLO WPZE WQXI WRAS WRDA WRDG WREK WRFG WSB WSB-FM WSBB-FM WSRV WSTR WTSH-FM WTZA WUBL WUMJ WUWG WVEE WVFJ-FM WWEV-FM WWPW WWWE WWWQ WXEM WXJO WXKT WYAY WYXC WYZE WZGC W233BF W243CE W250BC W255CJ W275BK

Internet radio	99X Atlanta WGHR

Defunct	WERD (860 AM) WGHR (102.5/100.7) WHLE-LP (106.3 FM) WTJH (1260 AM)

Satellite radio local traffic/weather XM Channel 227 Sirius Channel 153 Georgia radio markets Albany Atlanta Augusta Brunswick Columbus Macon Savannah Valdosta Other Georgia radio regions Rome Thomasville/Bainbridge Waycross See also List of radio stations in Georgia

Country radio stations in the state of Georgia

Stations	WAAC – Valdosta WAJQ-FM – Alma WBAF – Barnesville WBTR-FM – Carrollton WBYZ – Baxley WCJM-FM – West Point WCOH – Newnan WCON – Cornelia WCON-FM – Cornelia WDAL - Dalton WDEN – Macon WEKS – Zebulon WFDR - Manchester WFFM – Ashburn WGCO – Midway/Savannah WHIE – Griffin WHKN – Millen WIFO – Jesup WIHB – Macon WIHB-FM – Gray WISK-FM – Americus WJCL-FM – Savannah WJTH – Calhoun WKAA – Willacoochee WKAK – Albany WKBX – Kingsland WKCN – Lumpkin WKHX – Marietta WKKP – McDonough WKLY – Hartwell WKNG – Tallapoosa WKUB – Blackshear WKZR – Milledgeville WKZZ – Tifton WLHR – Lavonia WLJA – Ellijay WLUB – Augusta WLYU – Lyons WMCG – Milan WMNZ – Montezuma WMOQ – Bostwick WNGC – Toccoa WOBB – Tifton WOKA-FM – Douglas WPEH – Louisville WPPL – Blue Ridge WQCH – Lafayette WQZY – Dublin WRJY – Brunswick WRLD - Columbus (Valley, AL) WSGA – Hinesville WSGC – Elberton WSNT – Sandersville WSNT-FM – Sandersville WSRM – Coosa WTHO – Thomson WTIF-FM – Omega WTSH – Aragon WTUF – Boston WUBL – Atlanta WUCG-LP – Blairsville WUFF – Eastman WUFF-FM – Eastman WULK – Crawfordville WXLI – Dublin WXRS-FM – Swainsboro WYNR – Waycross WYUM – Mount Vernon WYYZ – Jasper WZAT – Tybee Island/Savannah WZCH – Warner Robins WZQZ – Trion

Defunct	WBBK – Blakely WCUG – Cuthbert

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Georgia

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox News Radio Fox Sports Radio NBC News Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

Coordinates: 33°48′29″N 84°20′28″W / 33.808°N 84.341°W / 33.808; -84.341

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