WIXM

WIXM
City	Grand Isle, Vermont
Broadcast area	Burlington-Plattsburgh area
Branding	Mix 102.3
Slogan	"Burlington's Best Music Mix"
Frequency	102.3 MHz
First air date	April 1970
Format	Hot Adult Contemporary
ERP	20,000 watts
HAAT	111 meters (364 feet)
Class	C3
Facility ID	34811
Transmitter coordinates	44°45′53″N 73°35′16″W / 44.76472°N 73.58778°W / 44.76472; -73.58778
Callsign meaning	W IXM = transposed meaning of "Mix"
Former callsigns	WWSR-FM (Until 1980) WLFE (1980-2000) WLFE-FM (2000-2010) WIER (2010-2012)^[1]
Owner	Radio Broadcasting Services, Inc.
Sister stations	WCAT, WFAD, WIFY, WRSA, WTWK, WWMP
Webcast	Listen Live
Website	mix1023.com

WIXM (102.3 MHz) is an FM radio station licensed to Grand Isle, Vermont and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a hot adult contemporary music format known as "Mix 102.3".

History

Early years as WWSR-FM "Stereo 102" & WLFE-FM country format

The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR.^[2] Its format was adult contemporary music using the automated "Hit Parade" service, calling itself Stereo 102. In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.

Active rock format and call letter change to WIER (2008-2012)

The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York.^[3]

In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.

On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".^[1]

Hot Adult contemporary format (2012-present)

WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012,^[4] The station's playlist is listed on Mediabase^[5] (where hot AC rival WEZF is listed), but it is not on the add board. The station plays only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.

References

1 2 "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 7, 2010.
↑ Broadcasting Yearbook 1977 pg. C-216
↑ "Winter 2008 Station Information Profile". Arbitron.
↑ https://www.facebook.com/pages/Mix-1023/342976475744490 Mix 102.3 Facebook
↑ Mediabase 24/7 WIER-FM Station Playlist Request

External links

Query the FCC's FM station database for WIXM

Radio-Locator information on WIXM

Query Nielsen Audio's FM station database for WIXM

Radio stations in the Champlain Valley, including Burlington, Vermont and Plattsburgh, New York

By AM frequency	550 620 960 1070 1230 1340 1390

By FM frequency	88.1 88.7 89.7 90.1 90.5 90.9 91.1 91.5 91.9 92.1 92.9 93.7 93.9 94.9 95.5 96.7 97.5 97.9 98.9 99.9 100.7 101.3 101.7 102.3 102.9 103.3 103.9 104.3 104.7 105.1 105.9 106.3 106.7 107.1 107.3 107.9

NOAA Weather Radio frequency	162.400

By callsign	KIG60 W235BE WANC WBKM WBTZ WCAT WCEL WCLX WCPV WCVT WDEV WEAV WEZF WGLY-FM WIFY WIRY WIRY-FM WIXM WIZN WJKS WJOY WKOL WKVJ WMUD-LP WNBZ-FM WNCS WOKO WOMM-LP WOXR WRMC-FM WRUV WTNN WTWK WVTK WVMT WVPS WVTX WWMP WXLQ WXLU WXXX WXZO WZXP

Defunct stations	WIPS

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga Vermont radio markets Burlington Montpelier–Barre–St. Johnsbury Rutland–White River Junction Other Vermont radio regions Northeast Kingdom See also List of radio stations in New York List of radio stations in Vermont Montreal

Adult Contemporary radio stations in the state of Vermont

Stations	WCFR – Springfield WGMT – Lyndon WIXM – Grande Isle WJJR – Rutland WQJQ – Barton WVNR – Poultney

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Vermont

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