WISE (AM)

WISE
City Asheville, North Carolina
Branding ESPN Radio 1310 & 970
Frequency 1310 kHz
Translator(s) 97.3 W247BV (Asheville)
First air date 1983
Format Sports
Power 5,000 watts (day)
1,000 watts (night)
Class B
Facility ID 68835
Transmitter coordinates 35°37′09″N 82°34′21″W / 35.61917°N 82.57250°W / 35.61917; -82.57250
Affiliations ESPN Radio
Owner Asheville Radio Partners
Website espnasheville.com

WISE (1310 AM) is a radio station broadcasting a sports format. Licensed to Asheville, North Carolina, USA, it serves the Asheville area. The station is currently owned by Saga Communications Of North Carolina.

The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[1]

History

For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.

Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager.[2]

WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio full-time, and finally sports talk.[3]

On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.[4]

References

  1. ↑ "Affiliate Radio Stations". The Official Site of the Atlanta Braves.
  2. ↑ Rose, Tracy (2002-06-05). "The 800-pound gorilla". Mountain XPress. Retrieved 2010-06-18.
  3. ↑ Tony Kiss, "WISE Radio Switches to All-Sports Programming", Asheville Citizen-Times, February 7, 2004.
  4. ↑ Patrick, Emily (December 3, 2015). "ESPN Asheville will air on FM radio". Asheville Citizen-Times. Retrieved December 23, 2015.
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