WEAQ

WEAQ
City Chippewa Falls, Wisconsin
Broadcast area Eau Claire, Wisconsin
Branding Oldies 1150
Frequency 1150 AM (MHz)
First air date 1937
Format Commercial; Oldies
Power 5,000 watts day
46 watts night
Class D
Facility ID 9865
Callsign meaning Derived from "EAu (Q)Claire"
Affiliations True Oldies Channel (from ABC Radio)
Owner Mid-West Family Broadcasting
(Mid-West Management, Inc.)
Website Midwest Family Broadcasting Website

WEAQ (1150 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Lake Hallie, Wisconsin.

History

The station was originally WTAQ-AM 790, the first radio station to sign-on in Eau Claire. The station's first studios were located in the tire manufacturing plant in the center of Eau Claire (with the callsign standing for "Tires Are Quality"). Eventually, the station moved to Tower Drive on the northeast side of Eau Claire, and was later renamed WEAQ-AM, playing pop music with occasional format switches to country, rock, adult contemporary and standards. WEAQ converted to sports talk in April 2002 with a near-full simulcast of ESPN Radio, and the rebranding as "ESPN 1150."

WEAQ and sister stations WIAL-FM & WECL-FM were purchased by Central Communications in 1996. WAYY-AM 1150 and WEAQ switched frequencies, with WEAQ now at 1150. WEAQ, WIAL & WECL soon moved into the Central Communications building in Altoona, Wisconsin. The five stations, plus new sister station WDRK-FM, were sold to Maverick Media, LLC in 2003.

WEAQ and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

On April 28, 2014 WEAQ changed their format to oldies, branded as "Oldies 1150".[1]

References

Coordinates: 44°53′05″N 91°23′25″W / 44.88472°N 91.39028°W / 44.88472; -91.39028

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