WDLB

WDLB
City	Marshfield, Wisconsin
Broadcast area	Wausau-Stevens Point
Branding	Kool Gold 1450
Frequency	1450 kHz
First air date	February 2, 1947
Format	Oldies
Power	750 watts day 1,000 watts night
Class	C
Facility ID	24443
Transmitter coordinates	44°41′49.00″N 90°9′20.00″W / 44.6969444°N 90.1555556°W / 44.6969444; -90.1555556
Callsign meaning	DairyLand Broadcasting
Affiliations	ABC Radio, Westwood One
Owner	Seehafer Broadcasting Corp
Sister stations	WOSQ WLJY WFHR
Website	wdlbam.com

WDLB (1450 AM) is a radio station broadcasting an oldies format. Licensed to Marshfield, Wisconsin, USA, the station serves the Wausau-Stevens Point area.

History

The station signed on February 2, 1947, and has broadcast from the same location at 1710 North Central Avenue since the beginning, initially with 250 watts, later increasing to 1Kw from a transmitter located in back of the building. The Call Letters stand for "Wisconsin's Dairy Land Broadcasting" for the original owners, serving the Marshfield community with News, Sports, and Local Information. In 1965, an FM sister station was added at 106.5 MHz. In 1976, an early morning farm program debuted, hosted by Farm Broadcaster Les Leonard, which later grew into a statewide broadcast known as "Daybreak". WDLB's music formats thru the years has varied, for many years, using "Block Programming", mostly MOR/Adult Contemporary during the day, an early evening Country music program, and Top 40 during nights and weekend hours. Owned by Goetz Broadcasting for many years, the station was sold to Marathon Media in the late 1990s, then NRG Media in 2004, and then sold to Seehafer Broadcasting in June 2006, headed by Marshfield Native Don Seehafer, in a deal which also included WFHR, Wisconsin Rapids. The station currently features local programming during the morning and early afternoon hours, along with a syndicated Oldies format from Westwood One the rest of the day. WDLB has been an ABC radio affiliate since the late '60's, originally carrying ABC Contemporary Radio programming and Paul Harvey News and Commentary.

Notable personalities that started their careers at WDLB, include former MTV executive Jeff Rowe, using the moniker "Dallas Cole" and National Voice Artist Scott Chapin, under the name "Todd Simon".

The station is currently owned by Seehafer Broadcasting Corp and features programing from ABC Radio and Dial Global .^[1]

References

↑ "WDLB Facility Record". United States Federal Communications Commission, audio division.

External links

Query the FCC's AM station database for WDLB

Radio-Locator Information on WDLB

Query Nielsen Audio's AM station database for WDLB

Radio stations in the Wausau-Stevens Point, Wisconsin market (Central Wisconsin)

By FM frequency	88.1 88.5 89.1 89.5 89.9 90.3 90.9 91.9 91.9 92.1 92.7 93.9 94.7 95.5 96.7 97.9 98.7 99.9 100.5 101.9 103.3 104.1 104.9 105.5 106.5 107.9

By AM frequency	550 800 930 1010 1230 1320 1390

By callsign	KSPP W212BB W221CN W254BP WBCV WCLQ WDEZ WDTX WDUX WDUX-FM WFHR WGLX-FM WGNV WHJL WHRM WHTQ WIFC WKQH WLBL WLBL-FM WLJY WMMA-FM WMZK WOZZ WPCN WRIG WSAU WSAU-FM WSPT WWSP WXCO WXPW WYTE

Nearby radio markets Eau Claire Green Bay Fox Cities Iron Mountain La Crosse Rice Lake–Spooner Wisconsin Dells–Baraboo See also List of radio stations in Wisconsin

Oldies radio stations in the state of Wisconsin

By frequency	740 910 1010 1050 1150 1170 1230 1260 1290 1350 1360 1450 1450 1460 1490 1540 1590 93.7 94.5 106.5

By callsign	WBGR-FM WBOG WDGY WDLB WEAQ WFDL WGBW WGEZ WHRY WHSM WKCH WLIP WPCN WPDR WRJO WTKM WVRQ WXCE WXCO WZTI

By city	Amery Beloit Chippewa Falls Denmark Eagle River Greenfield Hartford Hudson Hurley Hayward Kenosha Marshfield Monroe Portage Stevens Point Tomah Viroqua Waupun Wausau Whitewater

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Wisconsin See also Oldies Classic Hits

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