The Simpsons: Tapped Out

The Simpsons: Tapped Out is a freemium mobile game for iOS and Android, based on the American animated series The Simpsons. It allows users to create and maintain their own version of Springfield using familiar characters and buildings. The game is constantly being updated with new, often season-specific content, for example during holidays like Thanksgiving, and Treehouse of Horror episodes-related content for Halloween. Not limited to English-speaking players, the game is available in many languages such as French, Turkish, Italian, German, Simplified Chinese, Peninsular Spanish and both European Portuguese and Brazilian Portuguese. The game was developed and published by EA Mobile and launched in the EU on February 29, 2012 and in US on March 1, 2012 for iOS^[1] and February 6, 2013 for Android.^[2] The game was released for Kindle Fire devices in several markets on June 24, 2013.^[3] According to its own estimates, EA generated over $130 million in revenue since the game's release.^[4] For BlackBerry 10, the Android version of the game can be downloaded via Amazon Appstore.

Story

Too busy playing an elf-related game on his myPad (parody of iPad) at work, Homer neglects his workstation and accidentally causes a meltdown at the nuclear power plant, leading to a complete destruction of Springfield. Left stranded, he is solely responsible for rebuilding Springfield and bringing back its town members. Homer is desperate to find other characters so that he can get them to rebuild and he can get back to his elf game. With the help of Lisa, Homer rebuilds Springfield and brings back key sought out characters.

Gameplay

A typical gameplay scene

The game may be considered a city-building game. It offers a variety of buildings (houses, shops, public buildings from the animation series) that the player buys with "Money ($)" in-game currency. Premium items are bought with donuts which can also be purchased with real-world cash. This references Homer Simpson's passion for donuts within the series. The player uses building and character quest-lines to make in-game progress. By completing quests and levels, the player collects more characters and buildings unlocking further quests and levels. Each building regularly generates in-game money to collect, under names such as "Income tax" from houses and the "Collection plate" from the First Church of Springfield. Players can place rivers, roads, pavement and decorations on the land. In 2013, developers added the "Krustyland" transporter, to get players from Springfield to the infamous Krustyland, where they can expand and build like the main Springfield game.

The game is supported by EA's Origin, which acts as a social bridge to where players log in to their Origin accounts and visit friends' towns to collect cash once every 24 hours; and occasionally other tasks during an event.

There is a hidden easter egg where, in order to obtain the statue of Jebediah Springfield decoration, the player must tap Homer 10 times in a row whilst he is performing any task. This action also gives the player 10 free donuts, but can only work once.

Since the May 18, 2016 update, the maximum number of levels is currently 939, because this is the Simpsons' area code in Springfield.

Themed updates

The following content updates have been released for the game:

Major events include a temporary currency, which can be used to buy – or win – limited edition prizes.^[5] For some events every user's winnings contributed to a community fund, which includes prizes for certain levels of the event currency.^[6]

Development

According to game runner and longtime Simpsons writer J. Stewart Burns, the game originally started as a "labor of love" and he didn't expect much to happen after the game's release.^[7] Although they do not get credited, there are about ten writers who currently work on the game, including Simpsons writers Burns, Matt Selman, Brian Kelley, Jeff Westbrook, Jon Kern, Carolyn Omine and Diana Wright.^[7]

In-game problems

Shortly after the iOS launch, the game was pulled from the iOS App Store due to EA's servers being unable to cope with the demand and a plethora of serious bugs reported by users.^[8] After a month had passed, EA set up a forum whereby users could report bug issues, but failed to offer solutions to issues or temporary updates. Some users who had made in-app purchases discovered that their purchases had disappeared. After contacting EA, users were able to collect refunds directly from Apple. Several months later, the app returned to the App Store.

Criticism

Due to criticism of the larger trend of freemium games' revenue structure, the game was satirized in the South Park episode Freemium Isn't Free as exploitative and lacking in gameplay.^[9] The game itself earlier lampooned this point during an in-game conversation between two characters.^[10]

See also

• List of The Simpsons video games
• Family Guy: The Quest for Stuff

References

External links

• The Simpsons: Tapped Out at Electronic Arts