Tastemade

Tastemade, Inc.
Industry Digital media, web video, entertainment
Founded Santa Monica, California June 2012
Founder Larry Fitzgibbon
Joe Perez
Steven Kydd[1]
Headquarters Santa Monica, California, U.S.
Area served
 Worldwide
Services Multimedia, digital video
Website tastemade.com

Tastemade, Inc. a video network that offers food and travel related programming for online audiences.[2][3][4]

Overview

Founded in 2012 by Larry Fitzgibbon, Steven Kydd and Joe Perez, Tastemade is a global, digital food and travel network for millennials that lets users explore cuisine from around the world through a mix of original content and user-submitted videos.[5] Tastemade’s content reaches over 100 million people a month.[2][6] Tastemade's content is available on Facebook, Instagram, Snapchat, AppleTV, Pinterest, Roku, Tastemade's website and the service's app.[2][7] More than half of Tastemade's views happen on mobile devices and connected TVs.[8]

History

In 2014, Tastemade's original program Thirsty For… won a James Beard Award in the New Media category for Video Webcast, Fixed Location and/or Instructional.[9] That same year, The Perennial Plate, a documentary series about sustainable food practices on the Tastemade network, also won a James Beard Award in the New Media category for Video Webcast, on Location.[10] The Grill Iron, a Tastemade travel show about college football tailgating, generated over 5 million total views and was nominated for a James Beard Award in 2015.[11][12] Later, The Grill Iron became Tastemade’s first show to migrate from digital to broadcast television in September 2015.[13] In 2016, Tastemade won a Webby Award in the Online Film & Video category for Documentary Series for its show, Heritage.[14]

In early 2015, Apple added the Tastemade channel to its Apple TV device.[3][15][16] That same year, Tastemade was named one of the World's Top 10 Most Innovative Companies by Fast Company.[5]

Tastemade was the third most viewed channel in the world on Facebook in July 2016.[17] In July 2015, Facebook began testing a revenue sharing program with its video partners, Tastemade being among them.[18] Tastemade is also part of Facebook's Anthology program, which creates video ads by teaming up advertisers and publishers.[19] In April 2016, Tastemade announced an agreement with Facebook to produce and air 100 Facebook Live shows every month.[20]

Tastemade debuted as one of Snapchat’s new publishers on its Discover platform in August 2015, producing original food and travel content for the app on a daily basis.[21] The following month, Tastemade's Snapchat Discover channel launched in the United Kingdom and France.[22] Tastemade’s Snapchat channel was nominated for a Webby Award in 2016.[23]

Funding

In 2014, Tastemade announced $25 million in series C funding, led by Scripps Networks Interactive with participation by Liberty Media Corporation, bringing the startup’s total funding to $40 million.[8] In December 2015, Tastemade secured a $40 million Series D funding round led by Goldman Sachs, with participation from existing investors Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation, bringing the total funding to $80 million.[6]

Programming

Tastemade's original programming includes the shows Thirsty For…, Alice in Paris, 8-Bit Cooking School, All the Pizza, One for the Road, Food Court, and Grand Opening—Bondi Harvest.[24] Its show, Tiny Kitchen, which focuses on dishes being made in a miniature kitchen, has been featured on ABC News.[25]

References

  1. ↑ Rankin Nassel, Kenrya HOW STEVEN KYDD IS TAKING ON THE FOOD NETWORK ONE WEB VIDEO AT A TIME Fast Company. September 15, 2016
  2. 1 2 3 Spangler, Todd YouTube Network Tastemade Raises $25 Million Led by Scripps, Liberty Media Variety. September 15, 2016.
  3. 1 2 Spangler, Todd Apple TV Adds TED Talks, Tastemade and Young Hollywood Channels Variety. September 15, 2016
  4. ↑ Lawler, Ryan Meet Tastemade, The YouTube Network For Food Lovers Tech Crunch. September 15, 2016
  5. 1 2 The World's Top 10 Most Innovative Companies of 2015 in Food Fast Company. September 15, 2016
  6. 1 2 Baysinger, Tim Tastemade Raises Another $40 Million for Its Booming Food-Video Business AdWeek. September 15, 2016
  7. ↑ Richwine, Lisa Online video site Vessel bets fans will pay for early access Reuters. September 15, 2016
  8. 1 2 Peterson, Tim With New Funds From TV Companies, YouTube Net Tastemade Adds Shows AdvertisingAge. September 15, 2016
  9. ↑ Tastemade Serves Up A Win: Original Series Thirsty For… Honored At The 2014 James Beard Foundation Awards PR Newswire. October 6, 2016
  10. ↑ Ledbetter, Carly 2014 James Beard Award Winners Announced In Book, Broadcast, And Journalism Categories Huffington Post. October 6, 2016
  11. ↑ The Complete 2015 JBF Award Nominees James Beard Foundation. October 6, 2016
  12. ↑ The Grill Iron on Youtube Youtube. October 6, 2016
  13. ↑ Kafka, Peter Tastemade Graduates a Web Video Show to TV Recode. October 5, 2016
  14. ↑ Heritage The Webby Awards. October 5, 2016
  15. ↑ Fingas, Roger Apple TV app lineup expands with TED, Tastemade, Young Hollywood Apple Insider. October 6, 2016
  16. ↑ Rossignol, Joe Apple Adds New Apple TV Channels TED, Tastemade and Young Hollywood MacRumors. October 6, 2016
  17. ↑ Most Watched Facebook Creators: July 2016 Tubular Labs. October 5, 2016
  18. ↑ Ungerleider, Neal FACEBOOK TO START SHARING AD REVENUE WITH VIDEO PARTNERS Fast Company. October 6, 2016
  19. ↑ Ha, Anthony Facebook Gets Vice, The Onion, And More To Make “Anthology” Viral Videos For Advertisers TechCrunch. October 6, 2016
  20. ↑ Patel, Sahil Inside the Live gold rush: Tastemade plans to do 100 Facebook Live shows every month Digiday. October 5, 2016
  21. ↑ Roettgers, Janko Snapchat Adds Mashable, IGN, Tastemade to Discover Platform Variety. October 5, 2016
  22. ↑ Shields, Mike As Snapchat Pushes Into France, U.S. Media Companies Tag Along Wall Street Journal. October 5, 2016
  23. ↑ Tastemade Snapchat Discover The Webby Awards. October 5, 2016
  24. ↑ Jarvey, Natalie Tastemade Expands Food Programming to Include Animated, Scripted Series (Exclusive) The Hollywood Reporter. October 5, 2016
  25. ↑ Japanese Man Creates the Tiniest, Most Adorable Miniature Food Ever ABC News. October 5, 2016
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