Tabitha Karanja

Tabitha Mukami Muigai Karanja is a Kenyan businesswoman, entrepreneur and industrialist. She is the founder and current Chief Executive Officer of Keroche Breweries, the first large brewery in Kenya owned by a non multinational company. Keroche accounts for 20% of Kenya's beer consumption, as of October 2012.^[1]

Background

Tabitha was born near Kijabe, in central Kenya. After attending Kenyan schools, she took up employment in the Ministry of Tourism as an Accounting Clerk. She met and married her husband, who owned a successful hardware store in Naivasha town. In 1997, the couple closed the hardware store and went into the wine-making business.^[2]

Career

Beginning in 1997, Tabitha Karanja and her husband, started making fortified wine, targerting the lower end of the market. In 2007, when the government enacted heavy taxes on locally made wines, her product was priced out of the market. She switched to manufacturing ready-to-drink gin and vodka, which her state-of-the-art factory still makes today. In 2008, she added beer to her repertoire of alcoholic drinks, beginning with a brand called "Summit". In 2013, the factory began expansion plans to increase beer production from 60,000 bottles per day to 600,000 bottles per day.^[3] The refurbished plant, which cost KSh5 billion (US$55.5 million), was commissioned by Adan Mohammed, the Cabinet Secretary for Industrialisation, on 31 March 2015.^[4]

Other responsibilities

Tabitha is married to Joseph Karanja and together, they are the parents of four children; James Karanja, Anerlisa Muigai, Edward Muigai and Tecra Muigai. Joseph Muigai Karanja serves as the Chairman of Keroche Breweries Limited.^[5]

Newspaper Articles

In a newspaper article of the Star Daily, Mrs Karanja penned the following opinion under the headline "Local Companies All Equal Under The Law" ^[6]

It has been six months since the President declared the crack down on illicit brews, which we all supported and applauded.

Nonetheless, we all have different memories of this period. While the exercise initially attracted public goodwill, the ensuing confusion resulted in the destruction of legitimate businesses, property and loss of trust in government agencies to govern with a measure of regularity and predictability. Many businessmen and women are still counting their losses.

I have my memories too.

My saddest memory is an early morning visit to Keroche Breweries by my local MP accompanied by an unruly mob threatening to break in and “inspect” the plant for unspecified ‘second generation’ brews.

His action came barely three months after Industry Cabinet Secretary Aden Mohammed launched our Sh5 billion, state-of-the-art brewing plant, the first of its kind in Africa. In attendance was the said MP, who lauded Keroche’s feat for elevating his constituency to national and global status.

The MP was there to “inspect” an 18-year-old company that had invested in global brands, won international awards, created thousands of jobs, pays billions of shillings to KRA and been touted as Africa’s new entrepreneurial model.

I knew the agenda had changed and we had lost the war. The confusion was clear evidence that the institutions mandated to regulate the liquor industry had failed.

The Kenya Bureau of Standards stands accused. Kebs mandate is to provide standards, which must be consistent for businesses to thrive. In essence, regulatory institutions worldwide stand for what they have built. Kebs cannot certify and approve then one morning claim that a product that has been in the market for 15 years, that is annually inspected, approved and built by them, is now suspect. To build a brand to international standards takes huge investment, innovation, time, research, hard work and collaborative partnership with mandated institutions such as Kebs.

Legitimate brewing companies have been pleading for a long time for the government to regulate the alcohol industry because it has been in a mess. The benefits of regulation cannot be over-emphasized. It will enhance provision of quality products, level the playing field for all businesses, create more professional jobs, support innovation and remit more revenue to the government. We must do this to restore order and discipline in the industry and be respected worldwide.

Ultimately the big question we should all be asking, six months down the line, is, did we succeed in this war? Are our families and our youth safer from the merchants of death? We cannot afford to fail as a nation in the fight against illicit brews. Whenever these campaigns fail, we collectively fail as Kenyans. Each one of us knows the pain so many families and homes have endured. We do not need convincing. We need to act.

The war on illicit brews must be a joint effort between government and legitimate businesses that offer innovative alternatives. It must never be used as a decoy to fight turf wars. We must believe in our ability to create relevant local solutions. To brand Kenyan industries as second-generation is the worst form of self-destruction.

It is a false argument that there is first, second, third and fourth generation alcohol when we all know that nothing of the sort exists. The formula to make quality beer, vodka, whisky, spirit, wine, etc., is the same worldwide, whether produced 500 years ago, today or 500 years from now. Whatever falls outside this established formula is illicit. That is what we should focus on. This is not rocket science.

I appreciate the High Court for rising up to the occasion and stating the correct application of the law. Their judgment is clear: the war on illicit brews must continue to the full extent of the law. However, legitimate companies must be protected and supported. The abdication and dereliction of duty by government agencies and the open bias and discrimination against Kenyan-owned manufacturers will not be tolerated.

The decision reached by the High Court a fortnight ago in our case against Kebs must not be interpreted as a reversal of a presidential decree against illicit brews, but a clear message that government agencies must be consistent in their implementation of the law and that ours is a limited government governed by the rule of law.

Africa is rising.

Adherence to the rule of law and support for local enterprises is the only way to create companies that will reduce unemployment, eradicate poverty, create wealth and compete globally.

The writer is the Chief Executive Officer of Keroche Breweries Limited.

See also

• List of wealthiest people in Kenya
• Economy of Kenya

References

External links

• Website of Keroche Breweries Limited
• Keroche Hires Sales Staff for New Plant