Steve Lacy (businessman)
| Stephen M. Lacy | |
|---|---|
| Born | Shawnee Mission, Kansas |
| Occupation | CEO, Meredith Corporation |
| Spouse(s) | Cathy Lacy |
| Website | Corporate bio at meredith.com |
Stephen M. Lacy is an American magazine and media company executive. He is President and CEO of Meredith Corporation, a publicly traded publishing, broadcasting and interactive media firm based in Des Moines, Iowa. He took over as CEO of Mereduth from retiring president Bill Kerr on July 1, 2006, and has continued expanding Meredith's interactive division, overseeing the acquisition of four online media agencies, including Los Angeles-based design firm O'Grady Meyers and Washington, D.C.-based New Media Strategies.[1]
Under Lacy's supervision, Publishers Information Bureau-measured ad revenues for Better Homes & Gardens increased by nearly $100 million since 2002, described by the industry as "amazing for a 'mature' magazine." Lacy also drew praise for his December 2002 acquisition of the American Baby Group from Primedia, opening up Meredith's access to moms, a magazine demographic key to Meredith's "family friendly" image.[2] In 2003, Advertising Age selected Lacy as its Publishing Executive of the Year at its annual conference.[3]
Boards and chairmanships
Lacy is current chairman of the Direct Marketing Association and the Greater Des Moines Partnership.[4] He also serves on the boards of the Magazine Publishers of America, the Advertising Council, Kansas State University Foundation, and on the Iowa chapters of the United Way, American Red Cross and Big Brothers Big Sisters.[5]
References
- ↑ Kaye, Kate. "Meredith Pushes Family-Focused Web Video and Ad Opportunities", Clickz, June 20, 2007.
- ↑ MIN: Media Industry Newsletter. May 17, 2004
- ↑ "Meredith's Steve Lacy Ad Age's Publishing Executive of the Year", Advertising Age, October 20, 2003.
- ↑ Hicks, Lynn and Elbert, David. "Lacy agrees to two-year D.M. Partnership gig", Des Moines Register , January 15, 2008.
- ↑ Johnson, Patt. "Meredith plans more powerful Web presence", Des Moines Register , July 2, 2006.